REPLAY: The Top Technology Trends for Nonprofits in 2024

In the replay from our launch event of 2024, we delve further into the critical technology trends that are set to shape the landscape for nonprofits in the coming year.

From AI and process automation to cybersecurity and social trends, the nonprofit sector is experiencing an influx of technological advancements. The future is bright for nonprofits that are willing and ready to adapt to these changes. As we move into 2024, the focus will be on harnessing these trends to enhance operations, improve efficiency, and ultimately achieve mission goals. 

Social Media Trends

The importance of understanding and leveraging social trends cannot be understated. Trish Riswick, a team lead on the Hootsuite social team, highlighted how their annual trends report has been critical in discerning three major trends – ROI, platform, and AI. Nonprofits must focus on generating engaging content, eliminating self-promotion, and transitioning to a consumer-centric approach on social media platforms. Harnessing the power of entertainment and educational content can build stronger relationships with audiences and drive engagement.

AI: How Nonprofit Marketing Professionals Should Work With the Robot

Joel Harrison, a marketing and messaging consultant for nonprofits, focused on AI’s roles in optimizing efficiency in communications. There’s no denying how much AI has played a pivotal role in recent years, from email drafts and website copies to presentations and outlines. Despite its immense benefits, challenges like copyright infringement, accuracy, context, and repetitive content remain. Therefore, organizations need to establish rules to guide their utilization of AI, treating it as a junior staff member and retaining human control over final decisions, for more effective use.

Cybersecurity: A Rising Concern for Nonprofits

A look into the future isn’t complete without discussing cybersecurity. Sharlene Gandhi, a tech and data reporter at Future of Good, brought our attention to the increasing cyber threats targeting nonprofits. Dealing with cyber attacks requires a solid understanding of cybersecurity infrastructure, software, and training. It’s about protecting data, ensuring its availability and integrity while safeguarding its confidentiality. Running internal audits, creating policies, and paying keen attention to cybersecurity insurance were among the strategies shared.

Harnessing AI for Effective Grant Proposals

Deepa Chaudhary of @impactdaos demonstrated how AI could be used to generate grant proposals quickly. She showed the process of using AI to create a complete grant proposal for TechSoup Connect BC, streamlining and simplifying what is traditionally a time-consuming process. In the future, all nonprofits can look to leverage similar technologies to increase efficiency in their operations. 

Process Automation: The New Frontier

Kevin Mulhall of TechSoup dove into process automation, highlighting how repetitive tasks can be automated to increase efficiency and reduce human error. By using tools like Zapier and Power Automate, organizations are put in a prime position to streamline workflows, reducing redundancy and enhancing effectiveness.

Decentralization for Civil Society

Jesse McKee, the head of strategy for a nonprofit called 221A, discusses the trends and opportunities in the digital space for nonprofit organizations. He highlights the concept of decentralization and the emergence of Web3, where infrastructure and platforms are being dispersed into smaller spaces and individuals have more control over their own infrastructure. 221A has been conducting experimental research in areas such as blockchain technology and is working on projects like a community-run free Wi-Fi network and a Node Library for decentralized hardware and infrastructure. They believe that decentralized technology can be used alongside centralized technology to address the needs of civil society in the future.

5-Minute Data Analytics: The Bare Essentials for Busy Nonprofits

Amy Hooper, a content marketing and copywriting professional, discusses basic best practices for content marketing in the nonprofit sector. She emphasizes the importance of creating high-quality, audience-focused content and includes tips on using relevant links and calls to action. Amy also highlights key metrics to track, such as views, bounce rates, and conversions, to measure the performance of the content.

Applying Startup Innovation to Creating Social Impact

Mina Damian, a former nonprofit sector employee turned startup advisor, discusses the problem of leveraging technology in the nonprofit sector and highlights the benefits of using innovative startup solutions.

Human-Centered AI

A presentation by Meena Das, CEO of Namaste Data, on the importance of human-centric AI and five key considerations for nonprofits when implementing AI solutions.

Process & Workflow Automation

Process and workflow automation involve using technology to perform repetitive tasks or processes without human intervention. By automating routine activities, nonprofits can streamline and optimize workflows, reduce errors, and enhance efficiency. This technology utilizes algorithms, scripts, or workflows designed to execute and manage automated processes. TechSoup’s Kevin Mulhall takes a closer look at some examples and tools in the automation space.

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REPLAY: Create A Social Strategy in 7 Steps

Missed TechSoup Connect BC’s November 7 event Create A Social Strategy in 7 Steps? Here’s the video replay.

📘 Download the slides

We are truly grateful for the invaluable insights and expertise shared by our speaker, Trish Riswick of Hootsuite. With her extensive knowledge and experience in the field, Trish has provided our audience with a wealth of information that will undoubtedly prove beneficial in their professional endeavors.

During her engaging presentation, Trish delved into various aspects of social media management, shedding light on the latest trends, best practices, and effective strategies to enhance online presence and engagement. Her practical tips and actionable advice have equipped our audience with the knowledge and tools necessary to navigate the ever-evolving digital landscape with confidence.

Links from Trish

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We look forward to seeing you at our upcoming events.

Eli, Ben, Syju, and the leadership team of TechSoup Connect Western Canada

REPLAY: Using Digital Tools for Health Behaviour Change

Missed TechSoup Connect BC’s October 17 event Using Digital Tools for Health Behaviour Change? Fear not, because we have a recording!

📘 Download the slides

The presentation discussed using digital tools for health behavior change, focusing on the use of chatbots, brand lift studies, and surveys. The speakers also discussed the importance of building upon existing knowledge and initiatives to create effective campaigns. Chatbots, such as those developed by Girl Effect, can be a useful tool to normalize healthy behaviors and provide health services integrated into the chat flows. Brand lift studies, using Facebook and Instagram ads, can measure the impact of a campaign on the audience’s attitudes, behaviors, and knowledge towards a particular topic. Surveys are also an effective way to gather information and increase knowledge about healthcare topics. The speakers emphasized the importance of small organizations exploring different approaches to find what works best for their specific needs.


We would like to thank our expert speakers for sharing their expertise:

Julie Szabo
https://www.linkedin.com/in/julieszabo/
julie@capulet.com

Syju John
https://www.linkedin.com/in/syju-john/
syju88@gmail.com

We look forward to seeing you at our future events.


Eli, Ben, Syju, and the leadership team of TechSoup Connect Western Canada

REPLAY: Unlocking Your Theory of Change: Empowering You to Strategize and Measure Impact

Missed our event Unlocking Your Theory of Change: Empowering You to Strategize and Measure Impact? Here is the replay!

Resources

📘 Download the slides

🗺️ Guide: Digitally Transform Your Purpose-Driven Organization: A Simplified Approach to a Digital Transformation Roadmap

We thank our expert speaker Juan José Hidd of COMUNiTi LLP. You can connect with Juan at https://www.linkedin.com/in/jjhidd/

REPLAY: Telling Your Analytics Story: How to Effectively Measure Success on Social

Missed our September 12 event “Telling Your Analytics Story: How to Effectively Measure Success on Social”? Here is the video replay.

We would like to thank our expert speakers from Hootsuite, Social Impact Manager Laura Zubick and Social Media Strategist Laura Rychlik.

Please find the slides from today’s presentation here. The Hootsuite team is also excited to share the following resources with you:  

REPLAY: How to Create a Digital-First Community

Here is the video replay from our July 18, 20223 event “How to Create a Digital-First Community with DAOs”, presented by the TechSoup Connect Western Canada Chapter.

You can also download the slides.

We would like to thank our expert speaker, Deepa Chaudhary, Founder of  Impact DAO Media, who shared their knowledge and experience with Decentralized Autonomous Organzations.

Event Links

REPLAY: Get More From Google Analytics 4: Everything A Nonprofit Needs To Know

Thank you for joining us for our June 27, 2023″Get More From Google Analytics 4: Everything A Nonprofit Needs To Know”, presented by the TechSoup Connect Western Canada Chapter. We hope that you found the session informative and helpful.

We would like to thank our expert speaker, David Lisowsky, Founder of  Regroup Media, who shared his knowledge and experience with Google Analytics.

Download his action sheets and templates at https://ga4.regroupmedia.ca/

REPLAY: Unleashing the Power of ChatGPT: Practical Applications for Nonprofits

Here is the video replay from our June 20th event “Unleashing the Power of ChatGPT: Practical Applications for Nonprofits”, presented by the TechSoup Connect Western Canada Chapter.

Key Links from the Chat

We would like to thank our expert speaker, Erik Blanchard, who shared his knowledge and experience with large language models and AI tools. Connect with Erik at: https://www.linkedin.com/in/erikblanchardpdx/

REPLAY: Audience Research: Save Time And Effort With Your Communications

Thank you for joining us for our June 6, 2023 event”Audience Research: Save Time And Effort With Your Communications”, presented by the TechSoup Connect Western Canada Chapter. We hope that you found the session informative and helpful.

Links from Alison

We would like to thank our expert speaker, Alison Knott, who shared her knowledge and experience to help you with your audience research. Connect with Alison at: https://alisonkconsulting.com/

REPLAY: Indigenous Protocols For Nonprofits

What is a territorial acknowledgment? How does it differ from a traditional welcome? If you are asking yourself these types of questions, you need to watch the video replay of TechSoup Connect Western Canada’s April 11 event.

In this informative and welcoming workshop Rowena Veylan, Founder of The New School of Fundraising, discussed the importance of understanding Indigenous protocols in Canada and how this relates to the nonprofit sector.

Want to work with Rowena or bring the full version of this workshop into your organization? Reach out to Rowena at https://nsof.ca/contact/

Video

Rowena also shared this hilariously uncomfortable video from the Baroness von Sketch Show.

Slides

Links from the Chat