Thank you for joining us for our June 27, 2023″Get More From Google Analytics 4: Everything A Nonprofit Needs To Know”, presented by the TechSoup Connect Western Canada Chapter. We hope that you found the session informative and helpful.
We would like to thank our expert speaker, David Lisowsky, Founder of Regroup Media, who shared his knowledge and experience with Google Analytics.
Thank you for joining us for our June 6, 2023 event”Audience Research: Save Time And Effort With Your Communications”, presented by the TechSoup Connect Western Canada Chapter. We hope that you found the session informative and helpful.
What is a territorial acknowledgment? How does it differ from a traditional welcome? If you are asking yourself these types of questions, you need to watch the video replay of TechSoup Connect Western Canada’s April 11 event.
In this informative and welcoming workshop Rowena Veylan, Founder of The New School of Fundraising, discussed the importance of understanding Indigenous protocols in Canada and how this relates to the nonprofit sector.
Here is the video replay from our March 7, 2023 event “The Fundraising Drivers that Raise You More”, presented by the TechSoup Connect Western Canada Chapter. We hope that you found the session informative and helpful in your efforts to raise more money for your organization.
We would like to thank our expert speaker, Rebecca Alfred, who shared her knowledge and experience to help you with your fundraising. Connect with the Trellis team: bit.ly/techsoup-van-trellis
Free Guide: The Fundraising Drivers that Raise You More
Organizations that are raising more for their causes are approaching fundraising differently, and it’s working. As you read this guide, you’ll learn the secrets from organizations that are raising more so you can do the same.
Here is the video replay from our February 28, 2023 event “Maximizing Your Website for Nonprofit Success”, presented by the TechSoup Connect Western Canada Chapter. We hope that you found the session informative and helpful in your efforts to optimize your nonprofit website.
We would like to express our gratitude to our expert speaker, David Pisarek, who shared his knowledge and experience to help nonprofits in their website optimization efforts.
Message from David Pisarek
I wanted to take a moment to thank you for joining me in the recent webinar about how non-profit organizations can improve their website to attract more traffic and increase their impact. It was truly a pleasure to share my insights with such a passionate and dedicated audience.
As someone who has spent over 20 years working in, and with, NPOs from a technology standpoint, I know just how important it is to have a website that looks great and is easy to navigate and use. I’m thrilled that I provided you with some actionable tips and resources that you can use to improve your website and take your organization to the next level.
Please take advantage of the website audit, free help to get analytics on your website, and/or getting up and running with MightyNPO.com.
I firmly believe that non-profits and charities play an essential role in our society, and I commend all of you for the vital work that you do. I hope that the information I shared during the webinar will help you better communicate your mission and engage more people in your cause.
Thank you once again for your time and attention, and I look forward to continuing to support TechSoup and its community in any way that I can.
In this webinar, learn methods to assess and calculate Customer Acquisition Cost (CAC), Lifetime Value (LTV), and more!
How much should you spend on ads or growth at your nonprofit? What is each email address worth? You need to know how to calculate customer acquisition cost and lifetime value.
In this webinar, author and University of Southern California Professor Paul Orlando gives a friendly and accessible introduction to Unit Economics. Paul will demonstrate methods to assess and calculate Customer Acquisition Cost (CAC), Lifetime Value (LTV), and more.
What You’ll Learn
Ways to calculate Customer Acquisition Cost (CAC) and Lifetime Value (LTV) with additions like customer segments, cohorts, retention, and more (and why they can be imperfect methods).
How to manage the cost of growth along with potential value generated.
The difference between growing and scaling a nonprofit.
Anyone who exchanges money with your nonprofit i.e. members, donors, ticket holders, corporate sponsors, etc
Lifetime Value (LTV):
“The gross profit that an organization earns over the relationship with a customer.”
Customer Acquisition Cost (CAC):
“Cost of getting a paying customer ‘in the door.’” (figuratively or literally)
Key Takeaways from this Webinar
It’s important to balance Customer Acquisition Cost and Lifetime Value with time. As Paul mentions, it’s a race, and you have to make sure you don’t run out of time!
There are many ways to get a customer/donor “in the door.” A variety of methods are discussed in the webinar by both the presenter and attendees.
Using the formulas shared in the webinar, nonprofits will be able to calculate Lifetime Value and Customer Acquisition Cost and use that data to help guide their focus.
Segmenting customers/donors is an important part of calculating and tracking LTV and CAC.
Stay tuned to the end of the webinar for the Q&A and get answers to these questions:
Should ads be focused on the top three performing segments and consistently test for that segment using a single platform?
Which is better: Excel templates or online calculators?
Where should you begin if you are new to Unit Economics?
Watch the recording to learn how to calculate customer acquisition cost and lifetime value!
I build internal incubator/accelerator programs around the world (including Los Angeles, Hong Kong, Rome, and remote), getting companies to solve problems that they couldn’t in other ways. Building these programs I unlock new revenue and partnership opportunities for large organizations. These programs build autonomy and skills that keep employee retention high in an era when companies need to maintain their top talent.
Join the TechSoup Connect British Columbia Community!
TechSoup Connect British Columbia hosts online and in-person tech-for-good events that bring nonprofits together. We help you build communities, share resources, and discover new opportunities for social impact.
We welcome nonprofits, consultants, technologists, funders, and everyone else passionate about using technology for good.