Tag: fundraising

What is a New Member Worth? Calculating Customer Acquisition Cost and Lifetime Value

In this webinar, learn methods to assess and calculate Customer Acquisition Cost (CAC), Lifetime Value (LTV), and more!

How much should you spend on ads or growth at your nonprofit? What is each email address worth? You need to know how to calculate customer acquisition cost and lifetime value.

In this webinar, author and University of Southern California Professor Paul Orlando gives a friendly and accessible introduction to Unit Economics.  Paul will demonstrate methods to assess and calculate Customer Acquisition Cost (CAC), Lifetime Value (LTV), and more.

What You’ll Learn

  • Ways to calculate Customer Acquisition Cost (CAC) and Lifetime Value (LTV) with additions like customer segments, cohorts, retention, and more (and why they can be imperfect methods).
  • How to manage the cost of growth along with potential value generated.
  • The difference between growing and scaling a nonprofit.

Important Definitions

Customer:

Anyone who exchanges money with your nonprofit i.e. members, donors, ticket holders, corporate sponsors, etc

Lifetime Value (LTV):

“The gross profit that an organization earns over the relationship with a customer.”

Customer Acquisition Cost (CAC):

“Cost of getting a paying customer ‘in the door.’” (figuratively or literally)

Key Takeaways from this Webinar

  • It’s important to balance Customer Acquisition Cost and Lifetime Value with time. As Paul mentions, it’s a race, and you have to make sure you don’t run out of time!
  • There are many ways to get a customer/donor “in the door.” A variety of methods are discussed in the webinar by both the presenter and attendees.
  • Using the formulas shared in the webinar, nonprofits will be able to calculate Lifetime Value and Customer Acquisition Cost and use that data to help guide their focus.
  • Segmenting customers/donors is an important part of calculating and tracking LTV and CAC.

Bonus Q&A

Stay tuned to the end of the webinar for the Q&A and get answers to these questions:

  • Should ads be focused on the top three performing segments and consistently test for that segment using a single platform?
  • Which is better: Excel templates or online calculators? 
  • Where should you begin if you are new to Unit Economics?

Watch the recording to learn how to calculate customer acquisition cost and lifetime value!

What is a New Member Worth?

Additional Resources

About the Presenter: Paul Orlando

I build internal incubator/accelerator programs around the world (including Los Angeles, Hong Kong, Rome, and remote), getting companies to solve problems that they couldn’t in other ways. Building these programs I unlock new revenue and partnership opportunities for large organizations. These programs build autonomy and skills that keep employee retention high in an era when companies need to maintain their top talent.

Join the TechSoup Connect British Columbia Community!

TechSoup Connect British Columbia hosts online and in-person tech-for-good events that bring nonprofits together. We help you build communities, share resources, and discover new opportunities for social impact.

We welcome nonprofits, consultants, technologists, funders, and everyone else passionate about using technology for good. 

Check us out: https://events.techsoup.org/techsoup-connect-british-columbia-chapter/

Sponsors

A HUGE thanks to our amazing community partners and sponsors. Give them love! Spend 💵with them!

Improve Your Event Marketing Strategies by Leveraging What Already Works

Watch this webinar recording to learn more about event marketing strategies and how to leverage what already works!

Not every organization is going to have success using the same event marketing strategies – which is why we don’t preach that we have the be-all, end-all of event marketing advice. Instead, in this webinar, we will provide you with tactics and guides to improve your current strategies and results, and show you how to determine what is working for your specific donors, your specific event, and your specific organization.

We will answer questions like: What if I don’t have a big email list or social media following? When and how should I use different marketing channels? And the most important question of all…How can I learn what worked and what to put more effort towards when marketing my next event?

Our session is delivered through specific tactics, clear how-tos, and real-life examples. You’ll leave with actionable takeaways to implement immediately and examples from other successful organizations to use a blueprint. Get ready to launch yourself into your organization’s event marketing hall of fame!

What You’ll Learn

  1. Specific tactics to add to your event marketing schedule (plus a schedule outline)
  2. Necessary social post elements to increase reach and conversions (plus a real life example to use as a guide)
  3. What to do if you don’t have a big email list or social media following
  4. How to leverage your event partners, sponsors, and supports to reach a wider audience
  5. How to track your efforts and use data to make smarter marketing decisions

5 Key Takeaways for Event Marketing Success

  1. Have an event marketing schedule
  2. Build click-worthy social media posts
  3. Utilize your event partners to increase reach
  4. Use data tracking to improve your marketing strategy
  5. Choose the right softrware (see the must-haves list below!)

Software Must-Haves for Event Marketing

  1. Custom checkout fields so you can get email opt-ins and ask donors questions
  2. Tools for social media posting and sharing
  3. Affiliate marketing links so you can track who is sharing your posts
  4. Event analytic tools so you can learn what worked well and what didn’t

Bonus Q&A

Stay tuned to the end of the webinar for the Q&A and learn answers to these questions:

  • How can we better engage non-techy or busy organization supporters?
  • How can we improve engagement on our social media channels?
  • What analytics should we focus on most?
  • How can we encourage early ticket sales?

Watch the recording to learn more about event marketing strategies that work!

Additional Resources

About the Presenter: Rebecca Alfred

Rebecca is part of the team at Trellis Social Enterprise Inc, supporting charitable organizations, hospital foundations, non-profits, and other organizations to find new online approaches to raising funds for the causes they care about. Coming from a diverse background including tech companies, marketing agencies, and accounting firms, she’s now settled in the social sector. Since starting at Trellis, Rebecca has supported hundreds of organizations as they run fundraisers with specialized expertise in signature fundraising events, and donor experience for virtual and hybrid fundraisers. Beyond working at Trellis, Rebecca has also worked in research for non-profit sustainability and developed social programs to meet complex challenges.

Website: Trellis.org

Twitter: @trellis_org

Join the TechSoup Connect British Columbia Community!

TechSoup Connect British Columbia hosts online and in-person tech-for-good events that bring nonprofits together. We help you build communities, share resources, and discover new opportunities for social impact.

We welcome nonprofits, consultants, technologists, funders, and everyone else passionate about using technology for good. 

Check us out: https://events.techsoup.org/techsoup-connect-british-columbia-chapter/

Sponsors

A HUGE thanks to our amazing community partners and sponsors. Give them love! Spend 💵with them!

How to Facilitate In-Kind Donations this Holiday Season

Geenees is a social gifting platform based in Vancouver that connects nonprofits and families in need with in-kind donations.

A new generation of donors want to contribute, but they won’t donate cash. How can you innovate and engage them in new ways of giving? In this recorded webinar, you will learn how you can attract and engage donors by offering in-kind donations directly to your nonprofit and the people you serve.

About Genees

Geenees is a social gifting platform based in Vancouver that connects nonprofits and families in need with in-kind donations. Nonprofits choose families to create personal wishlists and donors purchase items that are delivered directly to the family or the organization.

How Geenees Facilitates In-Kind Donations

Step-by-Step

  1. Nonprofits get listed on Geenees
  2. Nonprofits and families invited by nonprofits create wishlists
  3. Donors browse wishlists by location, cause, or nonprofit
  4. Donors purchase items from the wishlist
  5. Items get delivered
  6. Thank yous go out along with tax receipts if applicable

With Geenees, nonprofits can:

  • Organize wishlists
  • List specific products
  • Fundraise for a specific cause
  • Accept second-hand products
  • Accept e-gift cards

Watch the webinar recording below to learn more about Geenees and how they facilitate in-kind donations!

About the Presenter: Libi Berenson

Libi Berenson, Geenees’s co-founder and CEO, an immigrant woman from BC on a mission to impact families in the community, is here to share the best practices of how to prepare for the holiday season in a remote, virtual world. 

Join the TechSoup Connect British Columbia Community!

TechSoup Connect British Columbia hosts online and in-person tech-for-good events that bring nonprofits together. We help you build communities, share resources, and discover new opportunities for social impact.

We welcome nonprofits, consultants, technologists, funders, and everyone else passionate about using technology for good. 

Check us out: https://events.techsoup.org/techsoup-connect-british-columbia-chapter/

Sponsors

A HUGE thanks to our amazing community partners and sponsors. Give them love! Spend 💵with them!

The Future of Fundraising Events

What is the future of fundraising events? This webinar discusses key trends, insights, and strategies that you need to know.

In this session, we’ll unpack what modern charities are doing with their fundraising events to move forward into the “new normal.”

Rebecca Alfred (from Trellis.org) shares new ideas based on over 200 virtual, hybrid, and in-person events to increase fundraising potential and donor engagement, and discusses what it takes to be an organization that is leading the way with online fundraising.

What You’ll Learn

  • How to plan successful fundraising events in 2022 and beyond
  • How to enhance donor engagement with your fundraising events
  • How to implement a winning annual fundraising strategy for your organization

Watch the webinar on the future of fundraising events:

3 Reasons you should watch this video on the future of fundraising:

  1. 64% of nonprofits did not meet their 2020 fundraising goals
  2. 92% of those surveyed think virtual events are worth keeping
  3. 76% of donors expect to attend at least one virtual event in 2022

The Benefits of Virtual Events

  1. Cost and time savings to organizations and donors
  2. Donors can attend from the comfort of their homes
  3. Increased geographical reach
  4. Ease of execution and less manpower (volunteers/staff) required
  5. Increased fundraising elements (online raffles, silent auctions, online donations and ticket sales, etc)

The Benefits of In-Person Events

  1. Better engagement with attendees
  2. Connecting face-to-face with donors
  3. Networking opportunities

The Future: Hybrid Events

Hybrid events are the future because they allow organizations to get the best of both world.

Here are some examples of hybrid fundraising events and their benefits:

In-person with virtual fundraising options

  • Silent auction and/or raffle tickets available online ahead of time
  • Online ticket purchasing and donating
  • Combining the convenience of online platforms with the engagement of in-person events

In-person with a small livestream audience

  • Increased geographical reach
  • Ease of participation leading up to the event through online ticket purchases, donations, raffles, auctions, etc
  • In-person engagement and connection
  • Appeal to a wider donor base
  • Can be made more affordable for live stream audience through reduced ticket prices

Virtual event with a VIP in-person audience

  • Increased geographical reach
  • Appeal to a wider donor base
  • Great donor experience for both in-person VIP attendees and live stream viewers
  • More affordable for the virtual audience through non-VIP ticket option
  • Connection and networking opportunities for in-person guests

Key Takeaways for Success:

  1. Create a seamless donor experience
  2. Give donors both virtual and in-person options
  3. Add additional online fundraising elements to your existing fundraising strategy

Additional resources and notes from the presenter:

Download the Future of Fundraising Report: http://bit.ly/trellis_report

Fundraising Resources from Trellis: https://trellis.org/guides/ 

About Trellis

Trellis is an all-in-one fundraising platform. They help foundations, charities, and nonprofits with their virtual and in-person fundraising.

About the Presenter: Rebecca Alfred

Rebecca is part of the team at Trellis Social Enterprise Inc, supporting charitable organizations, hospital foundations, non-profits, and other organizations to find new online approaches to raising funds for the causes they care about. Coming from a diverse background including tech companies, marketing agencies, and accounting firms, she’s now settled in the social sector. Since starting at Trellis, Rebecca has supported hundreds of organizations as they run fundraisers with specialized expertise in signature fundraising events, and donor experience for virtual and hybrid fundraisers. Beyond working at Trellis, Rebecca has also worked in research for non-profit sustainability and developed social programs to meet complex challenges.

Join the TechSoup Connect British Columbia Community!

TechSoup Connect British Columbia hosts online and in-person tech-for-good events that bring nonprofits together. We help you build communities, share resources, and discover new opportunities for social impact.

We welcome nonprofits, consultants, technologists, funders, and everyone else passionate about using technology for good. 

Check us out: https://events.techsoup.org/techsoup-connect-british-columbia-chapter/

Sponsors

A HUGE thanks to our amazing community partners and sponsors. Give them love! Spend 💵with them!

Graphic Recording: Building Equity & Community in a Virtual Age with Maggie Miland

In this webinar, Maggie Miland uses her skills as a graphic recorder to capture stories and reveal sustainable solutions to our community’s most pressing challenges.

As a community builder, has this past year left you feeling disconnected and Zoomed out? What if there was something that could help us reconnect in a meaningful way? Graphic recording, or visual notetaking, is a powerful tool that puts people and their voices at the center of every conversation.

In this webinar, Maggie Miland uses her skills as a graphic recorder to capture stories and reveal sustainable solutions to our community’s most pressing challenges. She shares her unique approach to community development through her work with refugee youth, women seeking liberation from domestic violence, and communities addressing systemic racism.

Watch the video below to learn how graphic recording enables you to make the people you serve a leading role in the story!

What You’ll Learn

  • What graphic recording is and why it’s important
  • How you can use graphic recording within your own organization
  • Valuable tools to get started

Watch the webinar on building equity and community in a virtual age with graphic recording:

What is Graphic Recording?

When faced with complexity, draw it out. -Maggie Miland

Graphic facilitation (or “Recording”) is the use of large scale imagery to lead groups and individuals towards a goal. The method is used in various processes such as meetings, seminars, workshops and conferences. This visual process is conducted by a graphic facilitator.” (source: Wikipedia)

Why is it Important?

Maggie cites a study that found users retain only 10-20% of written or spoken information compared to 65% retention if the information is visual. Moreover, it’s estimated that 6 out of 10 people identify as visual thinkers.

Four reasons graphic recording is a powerful tool:

  1. It prioritizes accessibility
  2. It fosters trust
  3. It builds collective ownership
  4. It promotes a deeper understanding resulting in long-lasting change

6 Ways You Can Use Graphic Recording

1. Impact reports: Create a graphic that shares the story of what you do and how you did.

2. Feedback sessions: Involve more people by sharing visuals and allowing interactive engagement in developing the graphics.

3. Workshops: Create a graphic that recaps the highlights of an event. You can even share your screen or a time-lapse recording so viewers can see the progression of the graphic being made!

4. Strategic planning sessions: Create a visual that brings up statistics, feedback, representation, etc and shows people what you’re working towards.

5. Grant applications: Use graphics in your grant applications to bring them to life.

6. Stakeholder recognition: Use graphics for stakeholder recognition by combining them with impact reports or by showcasing your appreciation for their support.

Helpful Tools

  1. Colour palette generator: coolors.co
  2. Contrast Checker: webaim.org/resources/contrastchecker
  3. Ipad Pro + Apple Pencil
  4. Procreate App (for iPad)
  5. Other apps: Fresco, Illustrator for iPad
  6. Innovation Hour by Realize Strategies: https://realizestrategies.ca/innovation-hour-graphic-recording
  7. Facilitator’s Guide to Participatory Decision-Making (Jossey-bass Business & Management Series) 3rd Edition
  8. Neuland Markers (made in Germany) or other water-soluble markers
  9. Collaborative whiteboards/tools: Miro.com and jamboard.google.com and mural.co
  10. Graphic design software for beginners: Canva.com

About the Presenter: Maggie Miland of Realize Strategies

Maggie Miland uses her skills as a graphic recorder to capture stories and reveal sustainable solutions to our community’s most pressing challenges.

Join the TechSoup Connect British Columbia Community!

TechSoup Connect British Columbia hosts online and in-person tech-for-good events that bring nonprofits together. We help you build communities, share resources, and discover new opportunities for social impact.

We welcome nonprofits, consultants, technologists, funders, and everyone else passionate about using technology for good. 

Check us out: https://events.techsoup.org/techsoup-connect-british-columbia-chapter/

Sponsors

A HUGE thanks to our amazing community partners and sponsors. Give them love! Spend 💵with them!

Virtual Galas: Engage More People While Raising More Money with Sara Hoshooley and Ine Van Aken

Using best practices and learning from past virtual and live Galas, this webinar provides info nonprofits can use for virtual gala planning.

Using best practices and learning from past virtual and live galas, this webinar hosted by Sara Hoshooley (Charity Shift Consulting) with special guest Ine Van Aken (One Girl Can) provides tangible takeaways nonprofits can implement within their 2021 virtual gala planning.

Learn from a recent case study where a charity raised 230% over their fundraising goal and had more attendees than ever before! In addition, hear from the Executive Director of an organization that was one of the first Lower Mainland organizations to successfully move their in-person gala to a virtual one in April 2020.

What You’ll Learn

  • How to prepare for your Gala
  • How to ensure the maximum number of attendees and donors
  • How to create an effective, fun, and engaging event that your guests will love!

Watch the webinar on engaging more people and raising more money with virtual galas:

Introduction

Virtual galas are not the “new” normal, according to Sara Hoshooley, they’re the “next” normal. She predicts virtual galas will continue through 2021 and beyond.

Key Takeaways

“Virtual” does not equal “boring.” Find ways to engage your audience and keep your event short (one-hour maximum) and story-driven.

Opportunities for sponsorships are larger for virtual events than in-person events. Find creative ways to feature your event’s sponsor(s) and even get your audience involved (example shared: virtual wine and cheese tasting).

Maximize your fundraising by having donors pre-commit to donations before the event, coordinating donation matching, providing multiple ways for donors to give, and having tangible asks.

Pro Tips:

  • Help people navigate your online platform and give a tech how-to (don’t forget to show attendees how to connect their laptop to their TV for better viewing!)
  • Host a pre-event to help attendees sort out technical issues before the event officially starts. Make sure you have IT support available. 
  • Make your audience feel like they’re “part of the show” and not just disengaged spectators.
  • Don’t just think about who has attended in the past; think about who could attend now and in the future.
  • Consider tiered ticketing options (or by minimum donation), to make the event more accessible.
  • Keep your event short. Share your most important content in the first 35-40 minutes and have everything finished in an hour.
  • At the end, of the virtual event (before attendees sign off), announce your donations raised so far and choose an end date for online donations so donors know they can continue giving after the event.

Planning Your Virtual Gala Timeline

3-6 Months Prior

  • Choose a theme
  • Book your emcee
  • Choose your technology
  • Send save the dates messages
  • Confirm fundraising channels (website, text, auction)

1-2 months 

  • Send invitations
  • Develop a solicitation plan
  • Put together your staff and volunteer schedule
  • Create your event program

1-3 weeks

  • Have a tech/dress rehearsal
  • Follow up with key donors
  • Review details with vendors
  • Finalize all the content for your virtual gala

Event Day

  • Review all the details
  • Check that all technology is set up and working
  • Have a way to communicate with team/volunteers

Post event

  • Send out thank-yous, share reports and recordings
  • Remind donors that donations are still being accepted until your chosen end date
  • Debrief with your team

Don’t forget to have fun!

About the Presenter: Sara Hoshooley of Charity Shift Consulting

Charity Shift helps charities and non-profit organizations raise more money using best practices and proven fundraising strategies. Based in Vancouver BC, Charity Shift is led by Sara Hoshooley who has helped organizations raise millions of dollars to further their programs and causes.

About the Panelist: Ine Van Aken of One Girl Can

Ine Van Aken is the Executive Director of One Girl Can – a Canadian and Kenyan registered charitable organization on a mission to break the cycle of poverty and achieve gender equality through education and mentorship. Their unique holistic model empowers girls from the time they leave primary school until they gain meaningful employment. They do this through three pillars: building and renovating school structures, providing educational scholarships, and mentorship for long-term success in their chosen field of study.

Join the TechSoup Connect British Columbia Community!

TechSoup Connect British Columbia hosts online and in-person tech-for-good events that bring nonprofits together. We help you build communities, share resources, and discover new opportunities for social impact.

We welcome nonprofits, consultants, technologists, funders, and everyone else passionate about using technology for good. 

Check us out: https://events.techsoup.org/techsoup-connect-british-columbia-chapter/

Sponsors

A HUGE thanks to our amazing community partners and sponsors. Give them love! Spend 💵with them!

Nonprofit Marketing Trends in the COVID-19 Age with Ben Abel

Exploring nonprofit digital marketing trends to improve customer experience through Personalisation 2.0 and AI.

COVID-19 has had an impact on nonprofits in ways that may not yet be measurable. But there are key indicators within and outside of organizations that can be used to understand what has happened and what will happen with nonprofit marketing trends as we move forward.

Exploring an organization’s digital culture and formulation of new marketing strategies can lead to better customer experience through Personalisation 2.0 and Artificial Intelligence.

Our ultimate goal is to rebuild donor trust and help organizations sustain and grow themselves in the 21st century.

Watch the Webinar on Nonprofit Marketing Trends During COVID-19

Key Takeaways about Nonprofit Marketing Trends During COVID-19

Artificial intelligence

Not only can AI help you reach a particular customer segment but it can help you create targeted campaigns for each individual with a different ask. All this will be driven by the deluge of data that we have available. AI is not only useful at the beginning of the donor journey but also during and after they have donated.

Artificial Intelligence Leads to Personalization 2.0

Artificial Intelligence can be used to create personalized marketing campaigns for all kinds of groups that reach both the targets of a campaign and those who can be implementers.

Personalization 2.0

Donor retention can only be achieved by engaging these donors and maintaining an emotional connection with them after they have donated. It can be done by using social-demographic data such as communicating with them on social media platforms, sending targeted emails on how they are making a difference, using geo-targeting for delivering content based on their geographic locations, and providing them personalized incentives for being loyal donors.

Digital culture and strategy

Digital culture and strategy lead to better customer experience. Why? Because it forces you to really look at your potential donor or customer and understand what they want.

The Constituent Experience is a Powerful Differentiator

Nonprofit marketers are pivoting from traditional single or multi-channel messaging strategies where communications are duplicated across channels. Instead they are taking cues from other industries to create personalized and connected cross-channel journeys where each constituent is recognized, remembered, and offered the right content at the right time based on the channel they’re engaging on.

Sources Provided by Presenter

About the Presenter: Ben Abel from Abel Marketing Ltd.

Abel Marketing is a Vancouver, Canada based marketing company founded by Ben Abel. His mission is to help you build successful marketing programs and initiatives for your business venture or company.

Join the TechSoup Connect British Columbia Community!

TechSoup Connect British Columbia hosts online and in-person tech-for-good events that bring nonprofits together. We help you build communities, share resources, and discover new opportunities for social impact.

We welcome nonprofits, consultants, technologists, funders, and everyone else passionate about using technology for good. 

Check us out: https://events.techsoup.org/techsoup-connect-british-columbia-chapter/

Sponsors

A HUGE thanks to our amazing community partners and sponsors. Give them love! Spend 💵with them!

Video + Slides: How to Maximize Data to Enhance Your Fundraising Programs and Campaigns

In this presentation campaigners and fundraisers from any size organization will learn to use big data in a way they haven’t before. They will learn how to better target their messaging to influence people within their organization’s community to encourage them to give a gift or volunteer.

Whether through a direct mail appeal, cross fundraising approach or a face to face ask, data can help.

PRESENTER
Allen Davidov is Director of Business Development at Environics Analytics in the not-for-profit practice. With nearly twenty years of experience, he is responsible for helping charities and foundations apply EA’s products and services to attract and retain donors, corporate partners and volunteers.

Prior to joining EA, Allen successfully led marketing, annual giving, leadership giving and event initiatives at a number of organizations, including Sinai Health Foundation, Habitat for Humanity GTA, Canadian Breast Cancer Foundation, St. John’s Rehab Hospital Foundation at Sunnybrook Health Sciences Centre and North York General Hospital Foundation.

Allen is also an active member of the Canadian Marketing Association Not-For-Profit Council. He holds a Master of Business Administration degree from the University of Liverpool, a Bachelor of Commerce degree from Ryerson University and a Creative Advertising diploma from Centennial College.

SOCIAL LOVE
Hosted by @elivdg
Presented by @net2van
Venue partner @hivevancouver

PRESENTER
@AllenDavidov of @EnvironicsA

SPONSORS
@iatspayments @VCN_Community @techsoupcanada @NTENorg

Video: Donor Retention Best Practices with Janet Edmison, Principal at Fawkes + Holly

At Net2van’s October 10 meetup Fawkes + Holly offered research and experience on how to retain the donors you’ve worked so hard to acquire. Viewers of these videos will emerge feeling encouraged, equipped and armed with practical tools you can start implementing immediately.

A strong fundraising program is an essential part of building a thriving non-profit. But when you have a small team and limited resources it can be hard to know where to focus.

At Net2van’s October 10 meetup Fawkes + Holly offered research and experience on how to retain the donors you’ve worked so hard to acquire. Viewers of these videos will emerge feeling encouraged, equipped and armed with practical tools you can start implementing immediately.

Here’s two video recordings of the presentation, focusing on the presenter or the slides. Take your pick! Or if you’re on the move listen to the podcast. 

Presenter Video

Webinar-Style Video

Janet Edmison, Principal at Fawkes + Holly

Janet is a strategic thinker with experience fundraising for small and mid-sized non-profits including Cystic Fibrosis Canada and Union Gospel Mission. Passionate about sharing the vision and mission of organizations making an impact around the world, Janet excels at developing strategies and materials that change the game for small teams with limited resources. As a consultant, Janet has worked with dozens of organizations facing challenges in building and maintaining a sustainable fundraising program.

HOSTS
Produced by Ashleigh Turner @SexWithAshleigh
Hosted by NetSquared Vancouver @net2van
Venue partner HiVE Vancouver @hivevancouver

PRESENTER
@fawkesandholly

SPONSORS
@iatspayments @VCN_Community @techsoupcanada @NTENorg

Mo Money Mo Problems | What you need to know about collecting online donations

My kids will never write a cheque, and in a few short years neither will the majority of your donor base. While it used to be acceptable to collect money ‘any way possible’ online, the data is telling us that donors want a donation experience that is easy to follow, on brand and connects the donor with the cause. How we accomplish these things without compromising security, CRA compliance and more is not always straightforward. This session will cover the basics of:

  • Compliance and Law with respect to donation processing and the CRA
  • The 101’s of payment processing terms, security and must knows
  • How you can get the most out of your online donation experience

This session is for:

  • New fundraisers who want to learn the ropes of accepting money online
  • Experienced fundraisers who are looking for ways to make their program more successful
  • Web and online staff responsible for making all the online donation stuff work 🙂

RSVP on Meetup.com

When: Tuesday, January 7, 2013, 5:30 PM – 7:30 PM
Where: HiVE Vancouver, #210 – 128 W Hastings St.

RSVP on Meetup.com

AGENDA

  • 5:30 – 6:00 PM: Networking and snacks
  • 6:00 – 7:00 PM: Presentation
  • 7:00 – 7:30 PM: Q&A and Wrap

JEFF GOLBY
Jeff has worked in one form or another of credit card based donation processing for Charity for around eight years on the charity side, for profit side and back again now on the charity side. Currently he works for Chimp Foundation an online tool that allows you to manage and amplify your charitable giving. His role there is to create a space where law, charity, money and trust come together in a way that inspires and motivates people to give.

TWITTER

  • Event hashtag: #Net2van
  • Host: @Net2van
  • Presenter: @jgolby
  • Venue sponsor: @HiVEvancouver

ACCESSIBILITY

Mobility Access: This venue does not have ramps and elevators and is not wheelchair accessible.
Hearing Access: Speakers at this event will use microphones.
Sight Access: Contact the organizers if you need an advance copy of the presentation.

We want everyone to be able to participate in the Net2Van community and events. Please don’t hesitate to let us know what we can do to accommodate your needs.