Slides and Video: Content is Queen: How to Rule the Video Story World

Net Tuesday Vancouver

This event is the first in a series of eight monthly meetups focusing on Video for Nonprofits. We will cover everything from strategy to hands-on editing workshops between now and March 2014. Please join us!

Allanah Mooney from Lionheart Productions provided an overview of content planning, development & management, with an emphasis on video.

Through practical examples from a multi-year video campaign, Allanah shared how to plan, create and gather visual & narrative assets, how to organize and store them, & how to repurpose content for multiple audiences, occasions & delivery methods. The audience learned the importance of curating good content, and the role of content in audience engagement & revenue growth.

This presentation will appeal to those looking for a longer-term strategy for their video and other storytelling assets.

Storify: Maximizing your Google Grants budget for Nonprofits

Google Grants slide screencap

Welcome to the Google Grants program! In this introductory session we covered program details, requirements, limitations, best practices, as well as how to maximize performance through optimization techniques.

What is Google Grants?
Google Grants is the non-profit edition of AdWords, Google’s online advertising tool. Google Grants empowers non-profit organisations, through USD 10,000 per month in in-kind AdWords advertising, to promote their missions and initiatives on Google.ca.

That’s right, $10,000/month of free adwords from Google for eligible charitable nonprofits. Apply today.


[Storify] Using Video to Tell Your Stories – Net Tuesday May 7 2013


Using Video to Tell Your Stories – Net Tuesday May 7 2013

Video is taking over the internet. Fast. Nonprofits need to get in front of this trend now. Video can be complicated and expensive, but it doesn’t have to be. This week three guests shared their tips for creating visually striking videos on a nonprofit budget.

Storified by Net Tuesday· Sun, May 12 2013 14:10:08

Net Tuesday Vancouver – presented by NetSquaredVideo is taking over the internet. Fast. Nonprofits need to get in front of this trend now. Video can be complicated and expensive, but it doesn't have to be. Join Net Tuesday this May for a lico

1. Siobhan Aspinall started the event by sharing her three favorite nonprofit videos and explored WHY they were successful. It wasn’t because they spent the most money!

YOUR organization could create something like this.
Latino Bigs Atrevete a Cambiar una Vidabbbsofnyc
Heartbreaking, but requires a big investment.
Jung von Matt/Limmat: Pro Infirmis Get closer.JvMLimmat
The best donor stewardship video EVER!
This is what’s possible when you invest!
Stroh Center Rapbgsu
Here’s another video that Siobhan loves that she didn’t have time to show. This is what Major Gifts fundraising is all about!! 🙂
Note: That Matt Damon video is NSFW!
Matt Damon in Entourage season 6 Finale [HD]seeqay

2. Eli demos Mozilla’s Popcorn Maker, a free tool for remixing and annotating any Youtube or Vimeo video.

Popcorn MakerPopcorn Maker makes it easy to enhance, remix and share web video. Use your web browser to combine video and audio with content from the …
Examples of Popcorn videos
Pro Infirmis popcornCreated with Popcorn Maker – part of the Mozilla Webmaker initiative
NetSquared Camp TorontoThis was created with Popcorn Maker – part of the Mozilla Webmaker initiative
Popcorn MakerAlso, + Elijah van der Giessen showed a very practical tutorial on #Mozilla 's #Popcorn in all it's glory. + Siobhan Aspinall made a great point about controlling the cost and quality of video production if you are a non-profit or charity. Remember your audience.

3. Tiva Quinn showed off two tools for creating animation on the cheap.

Screen recording of Tiva’s demos
Tiva Quinn on Animoto and Sparkol VideoScribeevdg
Tiva’s slide deck, full of great tips for planning your video project.
Affordable animation for non profitsHow To Do It Quick & CheapAnd When to Take It Up a LevelHow Much AnimationCan I Get for $50?Featuring:AnimotoVideoScribeOnwords! Consulting

Animoto – create animated videos from photos

Thanks, From DonorTecconnectinguporg
A video intro to Animoto
Animoto for Your Nonprofitconnectinguporg
Animoto is available free to charities
For a Cause – Non-Profit VideosAnimoto supports not-for-profits and other humanitarian causes with free upgraded access.If you are a charity, non-profit, activist or school organization, apply today for a free pro account at Animoto. Produce DVD-quality videos from photos. Animoto, the end of slideshows.

Sparkol VideoScribe – creating animated “whiteboard” videos.

Use this link to create a VideoScribe account. This is an affiliate link, which is a free way for you to thank Tiva for her contributions to Net Tuesday. 🙂
Sparkol VideoScribe – What’s your story?Sparkol VideoScribe – What’s your story? Create engaging scribe videos easily
The key decision points in a video project – created with Sparkol VideoScribe
Making Animationsativaq
Examples of Tiva’s work
Seedstock Part 1sativaq
monkeydude1sativaq
Using Video to Tell Your StoriesOne of the presenters tonight, + Tiva Quinn , hid this in the bottom corner of a slide. I think it deserves a slide of it's own. Keys to engaging video production: ·Consistent storyline ·Organized and clear ·Vivid and surprising ·Tone suits audience Good job everyone at #NTVan (audience included).

Cool projects from our community

The YWCA is experimenting with personalized videos and landing pages.
Home – YWCA – InnerCirclePlease take a moment to fill out our survey. What’s your preference? To receive newsletters and updates by email To receive newsletters and updates by regular mail Please stop sending me information about the YWCAWhat interests you?
PeaceGeeks is holding regular salons. Check out their next event.
PeaceGeeks | Connect locally – Empower globallyNational Capital Advisors is a Canadian-based consultancy working on a grant from the Ford Foundation. They work with grassroots non-profit organizations in Indonesia to help these groups get tools they need to document conflict-related issue connected to the use and management of natural resources.
June at CamvY is open to discussing your next nonprofit video project. Give him a shout!
Camvy Company FilmsCamvy Company Films is a concept-to-screen digital production company in Vancouver, Canada owned and operated by Kevin Zhang and June Kim. Over the past year we have worked with companies such as Hiretheworld and Vancouver Olive Oil Company. Our background is uniquely positioned in corporate film, post-production, animation, storyboard design and branding.

The Twitter feed…

#ntvan NetTuesday… @Elijah give his 5 minutesNet Tuesday Meetup
#ntvan and hugs to our lovely enablers HootSuite… love them so much. ow.ly/kOebPNet Tuesday Meetup
#ntvan thanks to out sponsors hivevancouver.com the HiVEeveryone say "Hey big hugs to the HiVE, NetTuesday loves you.Net Tuesday Meetup
#ntvan Mike from the HiVE, gives an intro to the meeting and working space.Net Tuesday Meetup
Checking out #ntvan @HiVEVancouver … Beautiful space for #changemakersAmy Juschka
Great to be attending @NetTuesday at @HiVEVancouver. #ntvan #meetupPeaceGeeks
#ntvan is beginning… tons of new faces it is so good to hear the banter and laughs.Net Tuesday Meetup
Attending #ntvan with Joy of @fundittv for session on video marketing. Cool space.Loa Fridfinnson
@TheHive attending @NetTuesday #ntvan for the 1st time! Awesome networking event & will learn more about video, nonprofit & storytelling.Puspa
@NetTuesday on this gorgeous day learning about the power of short videos. #ntvan big ups to @hivevancouver for hosting this great event.Daniel Dubois
At @Meetup’s @NetTuesday’s event "Using Video to Tell Your Story" for @FundRazr! #NTVanElizabeth George
Helping #NTVan video tonight’s meetup. instagram.com/p/ZCDHXlF0-i/Chimp
#ntvan 3 presenters are lined up and ready…Net Tuesday Meetup
#ntvan Siobhan Aspinall @SiobhanAspinall or linkedin.com/in/siobhanaspi…Net Tuesday Meetup
#ntvan Elijah van der Giessen @elijah netsquared.org/local NetSquared LocalNet Tuesday Meetup
#ntvan Tiva Quinn @TivaWrites onwords.net Onwords ConsultingNet Tuesday Meetup
#ntvan Top 3 non profit videos … queued and playing. the audience sits in raptureNet Tuesday Meetup
#ntvan the worry that if your video is too slick it’ll drive the sponsors away…Net Tuesday Meetup
#ntvan the power of connection to one person… helps the story flow.Net Tuesday Meetup
Video for Nonprofits @NetTuesday presentation @HIVEvancouver & loving it! Thanks #ntvanMusic BC Foundation
#ntvan the brain is now warmed up so on with the tips… Elijah van der Giessen @elijahNet Tuesday Meetup
#ntvan @elijah demo of popcorn.webmaker.org #popcorn @mozillaNet Tuesday Meetup
#ntvan what can you use this for… make this as an ask video teach in and highlight the key points…Net Tuesday Meetup
#ntvan any video that has been popcornised can be remixed…Net Tuesday Meetup
#ntvan now for the magic… @elijah makes it look so easy. pah! he is so talented.Net Tuesday Meetup
#ntvan this video shows the power of bringing links from wikipedia and twitter.Net Tuesday Meetup
#ntvan "Hey I want to add a Twittery section" only @elijah can come up with phrases like this.Net Tuesday Meetup
#ntvan Non-Profits are the target for this… so use it. Thanks @mozilla .Net Tuesday Meetup
#ntvan please welcome Tiva Quinn @TivaWrites onwords.net Onwords ConsultingNet Tuesday Meetup
#ntvan How much animation can I get for $50…Net Tuesday Meetup
Hilarious donor recognition video! "@NetTuesday: #ntvan super gucci… ow.ly/kOfBl"Kimberly Antifaeff
He’ll melt your face with his philanthropy! RT @kantifaeff: Hilarious donor recognition video! ow.ly/kOfBl #ntvanNet Tuesday Meetup
Wow, @Animoto is free for nonprofits? Awesome! #ntvanChad Leaman
#ntvan question from audience "how do you handle copyright?" @animoto has a last music library. or from the audience ow.ly/kOhpXNet Tuesday Meetup
Free and open music library! HT @NetTuesday audience! #ntvan ow.ly/kOhpXChad Leaman
#ntvan sparkol.com/videoscribe.php videoscribe… does have a cost. @sparkol please help us non-profits out.Net Tuesday Meetup
Make a "whiteboard drawing" video with @VideoScribeTV. #ntvan Great way to tell a story.Chad Leaman
#ntvan @sparkol great product simple to use and very impressive @TivaWrites gives it props… so go use it.David Gloyn-Cox
VIDEO: @TivaWrites demonstrates @Animoto and @VideoScribe at #ntvan youtube.com/watch?v=FmcOqR… 2 low cost video solutions.Net Tuesday Meetup
One minute pitches…

#ntvan the HiVE Power Up Mornings ow.ly/kOe7ENet Tuesday Meetup
#ntvan NetTuesday Noos… Video for Non Profits ( 6 month series) … we are looking for volunteers.Net Tuesday Meetup
ow.ly/kOeFQ UnConference #ntvan really you should come….Net Tuesday Meetup
RT @nettuesday: #ntvan #1minpitch PeaceTalks on Monday 13th 6pm at Lost & Found cafe. Fmr head of UN in Darfur. ow.ly/kOjJq…Net Tuesday Meetup
#ntvan #1minpitch YWCA personal videos gatatv.com/ywcaNet Tuesday Meetup
#ntvan #1minpitch lionheartproductions.ca come and seeNet Tuesday Meetup

Storify: Tips for Growing Your Community #Commbuild Tweet Chat

Starting a community can be daunting, and growing it can be even harder. How do you build your group so that it isn’t just you talking to an empty room?

The commbuild community came together on May 7 to share tips for marketing a new community (be authentic!) and leveraging the power of your network (be promiscuous!) More importantly they questioned whether control is desirable or even possible.
Enjoy this summary of the tweet chat.

Event Report: Digital Storytelling Panel

Digital Storytelling ChallengeNet Tuesday Vancouver celebrated TechSoup Global’s Digital Storytelling Month on April 2 by holding a panel event bringing together film makers, designers, web developers and writers.

The panel discussion showcased some digital storytelling tools with examples of them at work, providing attendees with new mediums and skills in conveying their organization’s message.

Storify by David Gloyn-Cox.


April 2013 – Digital storytelling

Digital storytelling is "using the tools of digital media to craft, record, share and value the stories of individuals and communities, in ways that improve our lives" (Center for Digital Storytelling). Non-profit organizations can now leverage an ever growing number of tools…

Storified by Net Tuesday· Wed, Apr 03 2013 22:31:13

Digital storytellingLive video on youtube: click here. Digital storytelling is "using the tools of digital media to craft, record, share and value the s…

Our Panel

Meetupstatic
Vanessa Chase â€“ Philanthropy for All â€“@vanessaechase – Vanessa is a writer, non-profit collaborator and philanthropy advocate. Her interest in storytelling and donor relations drives her work.  She has worked for several non-profits in Vancouver, Canada as a fundraiser and communications specialist.  Vanessa utilizes stories to emotionally connect donors to the organization’s mission in a way that inspires their involvement.
Meetupstatic
Jason Toal â€“ http://www.jasontoal.ca â€“ @draggin– By day, Jason works in an educational support unit that delivers e-learning solutions to the teaching community.  By night, he participates (and DJs) in an open Digital Storytelling course (DS 106) out of the University of Mary Washington.  DS 106 explores the web as a culture, as a media source, and as a place to publish in the open.
Meetupstatic
Andrew Nguyen â€“ Lemongrass Films â€“@andrew_director – Andrew has worked with numerous organizations to make films that move people and influence thinking. He focuses on projects that contribute to social value and affect positive social change.  Working closely with clients, he develops story ideas that respond to a client’s communications objectives and resonate with the intended audience.
Meetupstatic
Phillip Djwa â€“ Agentic Digital Media – @phillipdjwa– Phillip is a certified Internet Marketing specialist and strategist with more than 18 years experience in the high-technology industry. During this time, Phillip has worked on a wide range of technology and web-integrated communications projects for Fortune 500 companies, high-tech start-ups, and not-for-profit organizations.

The quick and fast presentations…

Vanessa, led the charge…
Vanessa Chase on Digital Storytelling at Net Tuesday VancouverWhy Storytelling?
Recap from Net Tuesday’s Digital Storytelling for Non-ProfitsApril 3, 2013 | Filed under: Ideas, Resources, Tips and tagged with: Net Tuesday Vancouver, Non-Profit Storytelling Wow, did I ever have …
Followed by Jason, who showed us the delights of audio and DS106
From cassette tape to pencil and paper, THESE are my best digital storytelling tools. Seriously. | jasontoal.caI’ve had a lot of time to consider what I would talk about at the Net Tuesday meetup today on Digital storytelling, but even this morning…
Welcome to ds106We worked with design this week. Safari Trip I had planned on going to the mall to complete this, but I don’t have any money for gas righ…
The Andrew 
Andrew Nguyen lemongrass presentationDigital Storytelling event at Net Tuesday April 2 2013
Visualizing Climate ChangeLemongrass
And last but not least… Phillip
Agentic Digital Storytelling deck for Net TuesdayDigital Storytellingthrough Digital Media Agentic Communications, Inc. Phillip Djwa Suite 701 – 207 West Hastings P
The Video
Digital Storytelling – Net Tuesday Vancouverevdg
Before the Feed, here is a challenge…
There is a non-profit Digital Storytelling challenge #ntvan that you should participate in. ow.ly/jqYPV HT @techsoup #tsdigsNet Tuesday Meetup
TechSoup Digital StorytellingFirst Place Video Connect2give suite annual plan Notebook PC MobileBeacon hot spot and one year of unlimited 4G service GoToMeeting with …

The feed…

Crowd gathered for @nettuesday #ntvan pic.twitter.com/UCru4vOPupPhillip J Djwa
@NetTuesday learning all about digital storytelling! #ntvanGrowing Chefs
#ntvan Digital storytelling is getting ready to start… Join @phillipdjwa, @draggin, @vanessaechase and @andrew_director.Net Tuesday Meetup
#ntvan @NetTuesday standing room only! Looking forward to a conversation about digital storytellingJohn F. Gray
Couldn’t get to the the #ntvan "Digital Storytelling" talk so I’m following on twitter. If you’re there in the flesh, please tweet mightily.Hugh Stimson
Intros from the panel, digital marketing begins. #ntvanNet Tuesday Meetup
Super-excited for the #ntvan digital storytelling event presented by @NetTuesday! Ready to learn!shaena
Glad to be at Digital Storytelling @nettuesday #ntvanLaura Skosnik
Listen to our Digital Storytelling event on #ds106radio ds106rad.io/listen #ntvanChad Leaman
A guide to what kind of stories work.. #ntvanNet Tuesday Meetup
#ntvan @vanessaechase is up first… Why Storytelling?Net Tuesday Meetup
Why storytelling? Storytelling gets people from thinking to feeling #ntvanMelissa Nelson
#ntvan For nonprofits, stories help move people from thinking to feeling for your cause… and eventually acting. @vanessaechaseJhenifer Pabillano
#ntvan @vanessaechase through the gateway the audience can experience the delight of interactive world’s.Net Tuesday Meetup
#ntvan For email marketing, stories can provide the thread to hang a larger campaign on. @vanessaechaseJhenifer Pabillano
#ntvan @vanessaechase question from the floor… Any test results from this example? Use AB testing, see the ow.ly/1UvkRjNet Tuesday Meetup
#ntvan Story tips: Know what your audience wants to hear and feed it back to them. Make content shareable and interactive. @vanessaechaseJhenifer Pabillano
#ntvan @draggin Jason Toal takes the stage…Net Tuesday Meetup
#ntvan @draggin digital marketing is the bottle, the vessel used to carry the message.Net Tuesday Meetup
#ntvan Cassettes, pencils, stories. Full presentation from @draggin can be found here: jasontoal.ca/2013/04/02/a-c…Jhenifer Pabillano
#ntvan @draggin ds106 ow.ly/1UvnVSNet Tuesday Meetup
Digital storytelling, a free e-course: ds106.usGreat tool for anyone in #socialmedia #PR #digital #marketing Thanks #ntvanSamson Rhys Cheng
Msg in a bottle and digital mktg is the bottle via jasontoal.ca . Flashbacks to #CMNS110 @sfu – the medium is the message #mcluhan #ntvanJen
#ntvan #ds106 interactive online sharing and learning experience. Uses soundcloud.comNet Tuesday Meetup
#ntvan #ds106 augmented reality using #layer and your phone, leave audio for layer visitors. ow.ly/1UvrWq sfu history 451.Net Tuesday Meetup
@andrew_director tell his story of leaving Vietnam #ntvan "throw her down!" pic.twitter.com/8mZguGOTCkPhillip J Djwa
#ntvan @andrew_director Storytelling…Net Tuesday Meetup
#ntvan @andrew_director the power of stories, we all have stories inside us. Videos are effective to reach your audience.Net Tuesday Meetup
Humans process images better than words. A well-produced video should educate and entertain HT @andrew_producer #ntvanJen
"We appreciate our personal heroes more for trying than actually succeeding." – @andrew_director #ntvanSarah Clark
@andrew_director #ntvan in most stories there’s always a hero. Client, customer, concept. When telling your story ask, who’s your hero?Alexandra Nova Hearn
#ntvan @andrew_director we admire the hero for trying… Not necessarily for succeeding.Net Tuesday Meetup
#ntvan @andrew_director Hero needs strengths, but needs weaknesses too. Let the audience think of redeeming them.Net Tuesday Meetup
@andrew_director amazing personal story and great storyteller. Strength of family to escape from Vietnam in 1979. Harrowing journey #ntvanJohn F. Gray
Key points HT @andrew_director 1)Who’s your hero 2)Their strengths + weaknesses 3)What challenges do they face 4)Why should we care? #ntvanJen
#ntvan @phillipdjwa is now up… Phillip Djwa – Agentic Digital Media – ow.ly/1UvCLHNet Tuesday Meetup
#ntvan @phillipdjwa breakdown on the "theory of change"Net Tuesday Meetup
"Tell me a story but make it about me" that’s digital storytelling @phillipdjwa #ntvanAlexandra Nova Hearn
#ntvan Ladder of engagement: useful tool to capture process of engagement to action @phillipdjwaJhenifer Pabillano
Engagement is key to stickiness and memorability @phillipdjwa #ntvanAlexandra Nova Hearn
#ntvan Digital ecology: website is core online presence, plus adjacent presences. Storytelling is superstructure that works across bothJhenifer Pabillano
Engage audience -> Tangible results -> Build relationships -> Sharable content. – @phillipdjwa #easypeasy! #ntvanSarah Clark
Far too many orgs forget that "We" includes the donor. Once a donor gives to your cause, they become a part of it @phillipdjwa #ntvanJen
Thanks @phillipdjwa, @draggin, @vanessaechase, @andrew_director &@NetTuesday for the amazing digital storytelling sesh! #ntvanshaena
"Its often when ur beginning to get bored of the msg ur pushing, that it’s just beginning to be heard by your supporters." – @elijah #ntvanSarah Clark
#ntvan a great evening; now to relax…David Gloyn-Cox
Digital storytelling at its finest brought you by @NetTuesday #NTVan instagram.com/p/XoMIZYqB6d/Spencer Williams

3 Event Reporting Tools for Non-Bloggers

NetSquared’s local organizers hold over 450 nonprofit technology events annually. The best way to participate is to attend in person but our organizers also create event reports so that they can share the lessons learned with a global audience. You can find many of those event summaries here on the NetSquared blog, but some organizers just don’t like blogging! I’m one of them. For those more visually-oriented organizers the NetSquared community and I have been experimenting with some non-blog ways to document NetSquared local events.

Here are a few tools and techniques that will help you easily create event reports:

Storify

NetSquared events create a huge amount of digital ephemera: tweets, slides, videos, links mentioned, photos… Storify.com offers an online tool that helps you collect your event’s online clutter and shape it into a coherent story using a drag and drop interface. Here’s an example from Vancouver’s January event with Cambridge organizer Mel Findlater.

Google+ Hangouts

Several NetSquared groups have been streaming their events using Google+ Hangouts and then automatically uploading the event to youtube. Amanda in Burlington has been doing this regularly as has Judy Hallman in North Carolina. For an example of a more complex, multi-city event streamed via Google+ Hangouts check out the four city NetSquared Downunder camp organized by our team in Australia and New Zealand.

[youtube http://www.youtube.com/watch?v=PHZn4A1GMPI?rel=0]

Live screencast recordings

The newest and laziest form of event reporting I’ve recently discovered is to create a screencast from your event. This is a perfect solution for demos and other presentations that feature slides or a lot of on-screen activity. You use screencasting software (here’s 12 options from free to expensive – I used Screenflow) to record a video of all on-screen activity and record audio using the computer’s built-in microphone. Now you have a file with presentation audio and video that you can upload to youtube or video. It’s SUPER easy as long as you set-up your presenter’s computer ahead of time! Check out this example from Vancouver’s data visualization event.

[vimeo http://www.vimeo.com/59114867 w=500&h=313]

Visualizing data using maps and other tools – NetTuesday Vancouver from Mack Hardy on Vimeo.

How do you document your events? Please share your favorite tricks and tools in the comments.

3 Event Reporting Tools for Non-Bloggers

NetSquared’s local organizers hold over 450 nonprofit technology events annually. The best way to participate is to attend in person but our organizers also create event reports so that they can share the lessons learned with a global audience. You can find many of those event summaries here on the NetSquared blog, but some organizers just don’t like blogging! I’m one of them. For those more visually-oriented organizers the NetSquared community and I have been experimenting with some non-blog ways to document NetSquared local events.

Here are a few tools and techniques that will help you easily create event reports:

Storify

NetSquared events create a huge amount of digital ephemera: tweets, slides, videos, links mentioned, photos… Storify.com offers an online tool that helps you collect your event’s online clutter and shape it into a coherent story using a drag and drop interface. Here’s an example from Vancouver’s January event with Cambridge organizer Mel Findlater.

Google+ Hangouts

Several NetSquared groups have been streaming their events using Google+ Hangouts and then automatically uploading the event to youtube. Amanda in Burlington has been doing this regularly as has Judy Hallman in North Carolina. For an example of a more complex, multi-city event streamed via Google+ Hangouts check out the four city NetSquared Downunder camp organized by our team in Australia and New Zealand.

Live screencast recordings

The newest and laziest form of event reporting I’ve recently discovered is to create a screencast from your event. This is a perfect solution for demos and other presentations that feature slides or a lot of on-screen activity. You use screencasting software (here’s 12 options from free to expensive – I used Screenflow) to record a video of all on-screen activity and record audio using the computer’s built-in microphone. Now you have a file with presentation audio and video that you can upload to youtube or video. It’s SUPER easy as long as you set-up your presenter’s computer ahead of time! Check out this example from Vancouver’s data visualization event.

Visualizing data using maps and other tools – NetTuesday Vancouver from Mack Hardy on Vimeo.

How do you document your events? Please share your favorite tricks and tools in the comments.