WORKSHOP with Beth Kanter – Nonprofit Digital Marketing Strategy: The Secret Sauce

This interactive workshop will help nonprofit markers boost their digital strategy using a simple canvas, “Ready, Set, Go,” that will allow them to quickly develop and test a strategy that connects with your audience.

The Digital Nonprofit is Vancouver’s premier conference for nonprofit leaders engaged in digital transformation. The event is specifically designed to help nonprofits and charities learn about the models and tools needed to succeed.

  • When: Wednesday, June 12. 9:00 AM – 12:30 PM
  • Where: Creekside Community Centre
  • Price: $50 / $25 with a ticket to The Digital Nonprofit
WORKSHOP with Beth Kanter – Nonprofit Digital Marketing Strategy: The Secret Sauce

WORKSHOP: Nonprofit Digital Marketing Strategy – The Secret Sauce

Beth Kanter will be hosting a workshop for organizations wanting to invest in improving their digital strategy. This hands-on workshop will be limited to 75 attendees.

Social media, mobile phone adoption, new digital payment methods, bots … there are so many digital channels for nonprofit marketers to engage and connect with people, and convert them to live long supporters. But with so many free and low-cost tools out there, how do you decide where to invest your time and resources for the most impact? How do you quickly and easily test those decisions to improve results?

This interactive workshop will help nonprofit marketers boost their digital strategy using a simple canvas, “Ready, Set, Go,” that will allow them to quickly develop and test a strategy that connects with your audience. This workshop is highly participatory, using hands-on methods and will draw from design thinking methods. It will focus on strategy, not tactics.

Beth Kanter

Master Trainer, Speaker, Author, and Blogger

Beth is internationally recognized thought leader in networks, social media, philanthropy, wellbeing in the workplace and training. Beth has over 35 years working in the nonprofit sector in capacity building and has facilitated trainings for thousands of social change activists and nonprofits on every continent in the world. She is an in-demand keynote speaker and workshop leader.

Named one of the most influential women in technology by Fast Company and one of the BusinessWeek’s “Voices of Innovation for Social Media,” Beth was Visiting Scholar at the David and Lucile Packard Foundation 2009-2013. She author of the award winning Networked Nonprofit Books and The Happy Healthy Nonprofit: Strategies for Impact without Burnout (http://bit.ly/happyhealthynpbook) published by J.Wiley. She writes “Beth’s Blog,” one of the first nonprofit blogs. Her clients include foundations, government agencies, and nonprofit organizations.

Video for Nonprofits Workshop: The Essential Elements of Storytelling

Whether you’re making a fundraising video or a video for your website, you have a story to tell. And with most people turning to the web for their news, information and entertainment needs, great video content is key to getting your message out. So how can you make the most of it?

The web loves comedy, brevity and surprise. It also thrives on originality, featuring stories that are often counter-intuitive.

This workshop will look at the essential elements of storytelling including three act structure, character, tone, and plot development. Participants will learn about specific approaches to capturing the emotional, human angle of their story, and how to inspire and engage their audience with a call to action.

Format: This event will include a lecture portion and an interactive portion to practice and implement your skills.

NOTE: this workshop is limited to 40 participants.

Steve Rosenberg is the Executive Director of Pull Focus Film School. He has produced over 50 videos for non-profits and charities.

RSVP on Meetup.com

When: Tuesday, February 11, 1:30 PM – 4:30 PM
Where: Pull Focus Film School, 306 Abbott St, Vancouver, BC.
Fee: Suggested donation of $10 collected at the door

Snacks and beverages will be provided.

RSVP on Meetup.com

TWITTER

  • Event hashtag: #Net2van
  • Host: @Net2van
  • Presenter: @pullfocusfilms

ACCESSIBILITY

  • Mobility Access: This venue is NOT wheelchair accessible.
  • Hearing Access: Speakers at this event will NOT use microphones.
  • Sight Access: Contact the organizers if you need an advance copy of the presentation.

We want everyone to be able to participate in the Net2Van community and events. Please don’t hesitate to let us know what we can do to accommodate your needs.

Call for applications: Google Mapping Technology for Nonprofits training

Google is going to hold a training workshop for nonprofit technologists who have experience or an interest in mapping and data visualization. It sounds pretty groovy.

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What: Google Mapping Technology for Nonprofits

When: September 26-28, 2011, 8:30am – 5:00pm

Where: Morris J Wosk Centre for Public Dialogue at Simon Fraser University, Vancouver, British Columbia

Who should attend?: This workshop is intended for nonprofit technology specialists. Ideal participants will meet one or more of the following

Requirements:

  • Are employed at a nonprofit or consult for nonprofits; or work in a capacity that serves First Nations or other indigenous groups
  • Demonstrate ability to implement and make effective use of Google mapping technology within their organization.
  • Are currently working on mapping projects, or have datasets they want to map.
  • Possess training experience and intend to train others within their organization or in the larger nonprofit community on Google mapping technology.

Have intermediate-to-advanced technical experience in one or more of the following areas:

  • Google Earth, Maps or Fusion Tables
  • GIS experience
  • Web/multimedia development
  • Programming for Google Geo APIs

This hands-on workshop is limited to 60 participants.

Due to limited space, no more than 2 representatives from each organization will be accepted.
Apply for Workshop: Attendance is free, pending approval through Google’s application process. Preference will be given to applicants who meet one or more of the requirements stated above.

To apply, visit vancouver.earthoutreach.org.

Deadline for application is August 5, 2011.

You will be notified of your acceptance on or before August 19, 2011.

Due to limited space, we will not be able to accommodate drop-ins.

Lodging: More details forthcoming

Note: Breakfast and lunch on the workshop days are provided free to participants.

Tentative Agenda:
Monday, September 26th

  • Morning – Introduction to Google Earth Outreach. Case Studies & Demos of nonprofit mapping projects. Higher-level overview of the Google mapping tools (Google Earth, Maps, and Fusion Tables).
  • Afternoon – Hands-on training in the above tools. Participants may be separated into 2-3 tracks based on skill level.

Tuesday, September 27th

  • Morning – 3-4 concurrent breakout sessions on tools. Topics TBA
  • Afternoon – Unconference sessions. Topics to be suggested by participants and selected through popular vote.

Wednesday, September 28th

  • Project Work Day – Participants bring in their datasets for a day of project work with Google Earth Outreach team members, who will be on hand to consult and answer questions.

More details about workshop sessions found at vancouver.earthoutreach.org