Navigating Product Management in Nonprofits: Insights from the TechSoup Connect Workshop

In the dynamic world of tech and nonprofit work, understanding the ins and outs of product management is crucial for leveraging technology to maximize impact. Recently, a TechSoup Connect British Columbia Western Canada event unveiled a wealth of knowledge on “Product Management Fundamentals for Nonprofits”. The workshop, led by product management expert Moshe Mikhanovsky, founder of Products for Good, aimed to bridge the gap between technology solutions and the real needs of clients within the nonprofit sector.

🔽 Download the slides

Breaking Down Product Management

The term “product management” might conjure images of software development or commercial goods creation, but as Mikhanovsky pointed out, its application goes beyond the conventional. He clarified that product management encompasses a broad range of actions from ideation to delivery, ensuring products meet customer expectations and achieve desired outcomes.

Moshe Mikhanovsky shared his personal journey from an engineering background to a product management enthusiast, driven by the need to meet and exceed user expectations with lean, iterative product development techniques. His project, Products for Good, exemplifies applying product management to socially impactful initiatives, thus providing a learning platform for aspiring product managers aimed at building products that contribute positively to humanity.

Product Management for Nonprofits

The workshop specifically tailored its insights to the nonprofit sector, where product management principles can help in strategic planning and implementation of various programs and services. Mikhanovsky highlighted three critical areas where nonprofits can leverage product management:

1. Product Development: Nonprofits developing products as part of their offerings can benefit from a product management approach to ensure their services meet user needs and remain viable.

2. Service Delivery: Viewing services through a product management lens can help nonprofits streamline operations, improve service delivery, and ensure sustainability.

3. Digital Transformation: In the era of digitalization, nonprofits need to evaluate and sometimes reevaluate the tech tools and platforms they use. Product management can guide selecting, configuring, and integrating technology solutions to meet organizational and client needs effectively.

Applying Product Management Process

Moshe took the workshop attendees through the product management process, emphasizing the importance of continuous discovery, strategy, prioritization, development, and monitoring. He outlined the roles within a product team — engineering, design, and product management — and discussed the importance of reducing risks related to feasibility, usability, value, and viability.

One interesting point raised was about adapting product management to existing systems within an organization, particularly for digital teams in larger nonprofits. Moshe suggested a regular evaluation of these systems against organizational needs and goals, looking for gaps that might hamper effectiveness or growth. This approach ensures that organizations remain agile, making informed decisions about updating or replacing systems to better serve their mission.

Conclusion: The Road Ahead

The workshop made it clear that product management isn’t just about managing products; it’s about strategically aligning products or services with an organization’s goals to create maximum value for end-users. For nonprofits, applying these principles can mean more efficient services, better use of technological tools, and ultimately, a greater impact on the communities they serve.

As nonprofit organizations continue to navigate the complexities of serving their communities in an increasingly digital world, embracing the principals of product management offers a path to not just survive but thrive. The insights shared by Moshe Mikhanovsky during the TechSoup Connect event provide a solid foundation for any nonprofit looking to leverage product management for social good.

Whether you’re looking to improve your service delivery, embark on a digital transformation journey, or develop new products to better serve your community, the principles of product management hold the key to achieving your organization’s goals with efficiency and impact.

Survey: Building a Better Grant Writing Process

This message is posted on behalf of Mina Demian.

Hello, wonderful friends in the nonprofit world!

My name is Mina, and like you, I’m devoted to making a difference through our work. Today, I’m reaching out to ask for a small favor—a favor that comes with the promise of coffee!

I’m on a quest to make grant writing less intimidating and more rewarding. We’ve all faced those late nights, endless revisions, and the odd coffee mishap in our quest for the perfect application. That’s exactly what I want to address.

I’ve put together a quick survey (just 5 minutes!) to delve into our experiences with grant writing—the successes, the challenges, and everything in between. Your insights will be invaluable in shaping a tool designed to enhance our grant-writing efforts, making them more effective and less frustrating.

To show my appreciation for your time and insights, I’m offering a $5 Starbucks gift card for a coffee on me (or if you prefer, a dose of good karma). It’s a small way to say thank you and perhaps provide a little extra motivation to share your experiences.

If you’re willing to share your grant-writing stories, please visit the following link:

Your feedback could significantly impact our collective future in grant writing, making it a smoother and more successful journey for us all.

Thank you for considering my request. Together, we can take some of the stress out of grant writing and turn it into a more rewarding experience.

Wishing you a day filled with positivity and productivity,


P.S. If you have any questions, are curious about the survey results, or if coffee isn’t your thing (tea, anyone?), don’t hesitate to reach out. I’m here to support you in any way I can.

Join the Wave: Corporate Volunteering and Your Nonprofit


Hey there! If you missed TechSoup Connect BC’s most recent webinar on corporate volunteering, we have you covered. Here’s the video:


📘 Download the slides

📊 See the brainstorm of corporate volunteer ideas

In the world of nonprofits, there’s a fantastic opportunity brewing – one that involves teaming up with corporate volunteers to supercharge your projects and make an even bigger impact. Recently, TechSoup Connect BC hosted a fantastic webinar where experts shared practical tips and exciting insights on how nonprofits can tap into the energy and skills of corporate volunteers. Let’s dive into the highlights and learn how your organization can benefit!

We would like to thank our expert presenters for sharing their expertise:

A Message from Purposely

Thank you to everyone who came out to our webinar on how to work with corporate volunteers. If you’d like to connect with Purposely and chat all things nonprofit, or how we can partner together, feel free to schedule a meeting with Cree. Stay up to date with us on LinkedIn for upcoming workshops, webinars and exciting news!”

Thanks again for hosting us, we loved having the opportunity to connect and share on this topic! Hopefully folks found it helpful 🙂

Corporate Volunteerism: Spicing Up Nonprofit Life

Picture this: a lively webinar where Elijah from TechSoup Connect BC set the stage for an inspiring discussion with some brilliant minds. We learned how bringing in corporate volunteers can jazz up traditional volunteering models. Cree Henderson, representing Purposely, highlighted the perks of getting these volunteers involved – from their fresh perspectives to their specialized skills. It’s like adding a dash of excitement and efficiency to your nonprofit recipe!

Revolutionizing Volunteer Engagement: Tips and Tricks

Next up, Eric Franzo shared a real-life success story about how corporate volunteer groups, like the one at Families Matter, can swoop in and make a big difference for local nonprofits. It’s all about showing how these teams can tackle tasks that might otherwise get pushed aside due to limited resources. Talk about a game-changer!

TechConnect Mentorship Model: Changing Lives, One Connection at a Time

Nasira Aziz from the YWCA wowed us with an amazing initiative where corporate pros mentor immigrant women aiming for careers in tech. This mentorship isn’t just about landing jobs; it’s about empowering dreams and guiding futures. It’s the kind of support that lights up both mentors and mentees.

Let’s Get Creative: Dreaming Up Volunteer Opportunities

One of the most exciting parts of the webinar? The brainstorming session! We all put our heads together and came up with tons of cool ideas for corporate volunteers. From sprucing up storage rooms to beautifying outdoor spaces, the possibilities are endless. It’s all about finding the perfect fit for their skills and your needs.

Cultivating Connections with Corporate Volunteers

Here’s the secret sauce: building lasting relationships with corporate volunteer groups. By staying in touch, showing appreciation, and inviting ongoing involvement, you can turn one-time gigs into long-term partnerships that benefit everyone involved.

Conclusion: Time to Take Action, Nonprofits!

So, what’s the big takeaway? Incorporating corporate volunteers isn’t just a trend – it’s a smart move for nonprofits looking to level up their impact. By understanding what makes corporate volunteers tick, finding meaningful ways to engage them, and nurturing those relationships, your nonprofit can tap into a goldmine of resources and fresh ideas.

Now’s the time to jump on board the corporate volunteer train! Let’s work together to make our communities stronger and more vibrant than ever before.

Get Ready to Soar: Embrace the Corporate Volunteer Movement

If you’re itching to bring the power of corporate volunteering to your nonprofit, take inspiration from the experts and get ready to elevate your game. With their support, you can take your projects to new heights and create positive change that ripples far and wide. Get ready to make magic happen!

REPLAY: The Top Technology Trends for Nonprofits in 2024

In the replay from our launch event of 2024, we delve further into the critical technology trends that are set to shape the landscape for nonprofits in the coming year.

From AI and process automation to cybersecurity and social trends, the nonprofit sector is experiencing an influx of technological advancements. The future is bright for nonprofits that are willing and ready to adapt to these changes. As we move into 2024, the focus will be on harnessing these trends to enhance operations, improve efficiency, and ultimately achieve mission goals. 

Social Media Trends

The importance of understanding and leveraging social trends cannot be understated. Trish Riswick, a team lead on the Hootsuite social team, highlighted how their annual trends report has been critical in discerning three major trends – ROI, platform, and AI. Nonprofits must focus on generating engaging content, eliminating self-promotion, and transitioning to a consumer-centric approach on social media platforms. Harnessing the power of entertainment and educational content can build stronger relationships with audiences and drive engagement.

AI: How Nonprofit Marketing Professionals Should Work With the Robot

Joel Harrison, a marketing and messaging consultant for nonprofits, focused on AI’s roles in optimizing efficiency in communications. There’s no denying how much AI has played a pivotal role in recent years, from email drafts and website copies to presentations and outlines. Despite its immense benefits, challenges like copyright infringement, accuracy, context, and repetitive content remain. Therefore, organizations need to establish rules to guide their utilization of AI, treating it as a junior staff member and retaining human control over final decisions, for more effective use.

Cybersecurity: A Rising Concern for Nonprofits

A look into the future isn’t complete without discussing cybersecurity. Sharlene Gandhi, a tech and data reporter at Future of Good, brought our attention to the increasing cyber threats targeting nonprofits. Dealing with cyber attacks requires a solid understanding of cybersecurity infrastructure, software, and training. It’s about protecting data, ensuring its availability and integrity while safeguarding its confidentiality. Running internal audits, creating policies, and paying keen attention to cybersecurity insurance were among the strategies shared.

Harnessing AI for Effective Grant Proposals

Deepa Chaudhary of @impactdaos demonstrated how AI could be used to generate grant proposals quickly. She showed the process of using AI to create a complete grant proposal for TechSoup Connect BC, streamlining and simplifying what is traditionally a time-consuming process. In the future, all nonprofits can look to leverage similar technologies to increase efficiency in their operations. 

Process Automation: The New Frontier

Kevin Mulhall of TechSoup dove into process automation, highlighting how repetitive tasks can be automated to increase efficiency and reduce human error. By using tools like Zapier and Power Automate, organizations are put in a prime position to streamline workflows, reducing redundancy and enhancing effectiveness.

Decentralization for Civil Society

Jesse McKee, the head of strategy for a nonprofit called 221A, discusses the trends and opportunities in the digital space for nonprofit organizations. He highlights the concept of decentralization and the emergence of Web3, where infrastructure and platforms are being dispersed into smaller spaces and individuals have more control over their own infrastructure. 221A has been conducting experimental research in areas such as blockchain technology and is working on projects like a community-run free Wi-Fi network and a Node Library for decentralized hardware and infrastructure. They believe that decentralized technology can be used alongside centralized technology to address the needs of civil society in the future.

5-Minute Data Analytics: The Bare Essentials for Busy Nonprofits

Amy Hooper, a content marketing and copywriting professional, discusses basic best practices for content marketing in the nonprofit sector. She emphasizes the importance of creating high-quality, audience-focused content and includes tips on using relevant links and calls to action. Amy also highlights key metrics to track, such as views, bounce rates, and conversions, to measure the performance of the content.

Applying Startup Innovation to Creating Social Impact

Mina Damian, a former nonprofit sector employee turned startup advisor, discusses the problem of leveraging technology in the nonprofit sector and highlights the benefits of using innovative startup solutions.

Human-Centered AI

A presentation by Meena Das, CEO of Namaste Data, on the importance of human-centric AI and five key considerations for nonprofits when implementing AI solutions.

Process & Workflow Automation

Process and workflow automation involve using technology to perform repetitive tasks or processes without human intervention. By automating routine activities, nonprofits can streamline and optimize workflows, reduce errors, and enhance efficiency. This technology utilizes algorithms, scripts, or workflows designed to execute and manage automated processes. TechSoup’s Kevin Mulhall takes a closer look at some examples and tools in the automation space.

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REPLAY: Create A Social Strategy in 7 Steps

Missed TechSoup Connect BC’s November 7 event Create A Social Strategy in 7 Steps? Here’s the video replay.

📘 Download the slides

We are truly grateful for the invaluable insights and expertise shared by our speaker, Trish Riswick of Hootsuite. With her extensive knowledge and experience in the field, Trish has provided our audience with a wealth of information that will undoubtedly prove beneficial in their professional endeavors.

During her engaging presentation, Trish delved into various aspects of social media management, shedding light on the latest trends, best practices, and effective strategies to enhance online presence and engagement. Her practical tips and actionable advice have equipped our audience with the knowledge and tools necessary to navigate the ever-evolving digital landscape with confidence.

Links from Trish


We look forward to seeing you at our upcoming events.

Eli, Ben, Syju, and the leadership team of TechSoup Connect Western Canada

Interview: Trish Riswick, Social Media Specialist at Hootsuite

Organizations small and large often struggle with effective social media strategies as part of their marketing efforts.
Non-profits are no different and can’t often find the time to post much less start understanding why they are doing what they are doing with a Facebook or Instagram account.

TechSoup Connect BC: Create A Social Strategy in 7 Steps

  • Tuesday, November 7, 2023, 12:00 – 1:00 PM PST

“This presentation is a high-level look at social media strategy. We focus on the simplicity and the importance of it. It is for people or organizations who do not have a lot of experience working with social media.”

Trish Riswick

Join us and Trish Riswick, Social Media Specialist, from Hootsuite to find out why social media is about more than just posting random pieces to their channels.

Takeaways from this presentation include a template content calendar that organizations can use once they develop a strategy.

“We will look at how to identify two to three content pillars as well as What are you posting about. You’ll also get a list of things to go back to when you are stuck creatively. Social media moves fast. Together, let’s make a strategy that will adapt and change with you.”

Trish Riswick

REPLAY: Using Digital Tools for Health Behaviour Change

Missed TechSoup Connect BC’s October 17 event Using Digital Tools for Health Behaviour Change? Fear not, because we have a recording!

📘 Download the slides

The presentation discussed using digital tools for health behavior change, focusing on the use of chatbots, brand lift studies, and surveys. The speakers also discussed the importance of building upon existing knowledge and initiatives to create effective campaigns. Chatbots, such as those developed by Girl Effect, can be a useful tool to normalize healthy behaviors and provide health services integrated into the chat flows. Brand lift studies, using Facebook and Instagram ads, can measure the impact of a campaign on the audience’s attitudes, behaviors, and knowledge towards a particular topic. Surveys are also an effective way to gather information and increase knowledge about healthcare topics. The speakers emphasized the importance of small organizations exploring different approaches to find what works best for their specific needs.

We would like to thank our expert speakers for sharing their expertise:

Julie Szabo

Syju John

We look forward to seeing you at our future events.

Eli, Ben, Syju, and the leadership team of TechSoup Connect Western Canada

REPLAY: Unlocking Your Theory of Change: Empowering You to Strategize and Measure Impact

Missed our event Unlocking Your Theory of Change: Empowering You to Strategize and Measure Impact? Here is the replay!


📘 Download the slides

🗺️ Guide: Digitally Transform Your Purpose-Driven Organization: A Simplified Approach to a Digital Transformation Roadmap

We thank our expert speaker Juan José Hidd of COMUNiTi LLP. You can connect with Juan at

REPLAY: Telling Your Analytics Story: How to Effectively Measure Success on Social

Missed our September 12 event “Telling Your Analytics Story: How to Effectively Measure Success on Social”? Here is the video replay.

We would like to thank our expert speakers from Hootsuite, Social Impact Manager Laura Zubick and Social Media Strategist Laura Rychlik.

Please find the slides from today’s presentation here. The Hootsuite team is also excited to share the following resources with you:  

REPLAY: How to Create a Digital-First Community

Here is the video replay from our July 18, 20223 event “How to Create a Digital-First Community with DAOs”, presented by the TechSoup Connect Western Canada Chapter.

You can also download the slides.

We would like to thank our expert speaker, Deepa Chaudhary, Founder of  Impact DAO Media, who shared their knowledge and experience with Decentralized Autonomous Organzations.

Event Links