The Digital Nonprofit is an initiative of TechSoup Connect Western Canada.
Missed TechSoup Connect BC’s November 7 event Create A Social Strategy in 7 Steps? Here’s the video replay.
We are truly grateful for the invaluable insights and expertise shared by our speaker, Trish Riswick of Hootsuite. With her extensive knowledge and experience in the field, Trish has provided our audience with a wealth of information that will undoubtedly prove beneficial in their professional endeavors.
During her engaging presentation, Trish delved into various aspects of social media management, shedding light on the latest trends, best practices, and effective strategies to enhance online presence and engagement. Her practical tips and actionable advice have equipped our audience with the knowledge and tools necessary to navigate the ever-evolving digital landscape with confidence.
Links from Trish
- Social Audit Template
- Content Calendar
- Social Media Strategy Template
- November 15: Social Trends for 2024 Webinar
- As a nonprofit, you can save up to 75% off Hootsuite Teams or Pro plans with the HootGiving discount.
We look forward to seeing you at our upcoming events.
Eli, Ben, Syju, and the leadership team of TechSoup Connect Western Canada
Organizations small and large often struggle with effective social media strategies as part of their marketing efforts.
Non-profits are no different and can’t often find the time to post much less start understanding why they are doing what they are doing with a Facebook or Instagram account.
TechSoup Connect BC: Create A Social Strategy in 7 Steps
- Tuesday, November 7, 2023, 12:00 – 1:00 PM PST
Join us and Trish Riswick, Social Media Specialist, from Hootsuite to find out why social media is about more than just posting random pieces to their channels.
Takeaways from this presentation include a template content calendar that organizations can use once they develop a strategy.
“We will look at how to identify two to three content pillars as well as What are you posting about. You’ll also get a list of things to go back to when you are stuck creatively. Social media moves fast. Together, let’s make a strategy that will adapt and change with you.”
Missed TechSoup Connect BC’s October 17 event Using Digital Tools for Health Behaviour Change? Fear not, because we have a recording!
The presentation discussed using digital tools for health behavior change, focusing on the use of chatbots, brand lift studies, and surveys. The speakers also discussed the importance of building upon existing knowledge and initiatives to create effective campaigns. Chatbots, such as those developed by Girl Effect, can be a useful tool to normalize healthy behaviors and provide health services integrated into the chat flows. Brand lift studies, using Facebook and Instagram ads, can measure the impact of a campaign on the audience’s attitudes, behaviors, and knowledge towards a particular topic. Surveys are also an effective way to gather information and increase knowledge about healthcare topics. The speakers emphasized the importance of small organizations exploring different approaches to find what works best for their specific needs.
We would like to thank our expert speakers for sharing their expertise:
We look forward to seeing you at our future events.
Eli, Ben, Syju, and the leadership team of TechSoup Connect Western Canada
Missed our event Unlocking Your Theory of Change: Empowering You to Strategize and Measure Impact? Here is the replay!
🗺️ Guide: Digitally Transform Your Purpose-Driven Organization: A Simplified Approach to a Digital Transformation Roadmap
We thank our expert speaker Juan José Hidd of COMUNiTi LLP. You can connect with Juan at https://www.linkedin.com/in/jjhidd/
Missed our September 12 event “Telling Your Analytics Story: How to Effectively Measure Success on Social”? Here is the video replay.
We would like to thank our expert speakers from Hootsuite, Social Impact Manager Laura Zubick and Social Media Strategist Laura Rychlik.
Please find the slides from today’s presentation here. The Hootsuite team is also excited to share the following resources with you:
- Run the easiest social media audit for your organization with this free template.
- Use the Hootsuite Social Media Strategy Template for Nonprofits to apply what you learned today.
- As a nonprofit, you can save up to 75% off Hootsuite Teams or Pro plans with the HootGiving discount. Learn more here.
Here is the video replay from our July 18, 20223 event “How to Create a Digital-First Community with DAOs”, presented by the TechSoup Connect Western Canada Chapter.
You can also download the slides.
We would like to thank our expert speaker, Deepa Chaudhary, Founder of Impact DAO Media, who shared their knowledge and experience with Decentralized Autonomous Organzations.
TechSoup Connect Western Canada is delighted to announce our next event with guest expert Syju John. Join us for an in person event on July 11 and learn about the world of social media metrics and explore how they can be leveraged to enhance the effectiveness of your nonprofit campaign.
Date and Location
In-person Event – iATS Payments – 1188 West Georgia Street Vancouver V6E 4A2
When you arrive, please come up to the 6th floor and ring the doorbell on Suite 600
🗓️ Tuesday, July 11th, 2023 at 3 PM PDT
More on Social Media Metrics that Drive Campaigns
Organizations often think likes and follows are bringing them social media success but these numbers are often called vanity metrics, and they may not be true measures of success.
Successful social media marketing campaigns are not only strategized prior, they are also measured effectively and efficiently to get accurate information that will allow you to really reach your target audience.
“Social media gives you more than just reach, says Syju John.” It gives you access to target audiences – It can be either broad audiences based on demographics or an audience similar to those who have taken action that will also benefit you.”
In addition to this says John, you get
- Access to metrics at every stage of your audience funnel – be it awareness to engagement to conversions.
- Access to tools to have conversations with your audience – Messaging platforms, comments, groups, AMA, polls etc.
- Access to those who have an audience – Partnerships and collaborations to maximize impact and get more eyes on your organization as well
Learn More About Speaker Syju John
Syju is a results-driven performance marketing specialist with over 8 years of experience in the digital marketing industry. She leads digital media strategy at Girl Effect, a non-profit organization dedicated to empowering girls and young women throughout their journey.
During her tenure at Girl Effect, she has led various initiatives to drive impact and maximize results including Brand Lift Studies, leveraging data-driven insights to measure and enhance brand awareness.
She has also organized digital marketing efforts related to AI-powered chatbots, improving the way Girl Effect engages with its target audience. Key contributions have been the development of performance-tracking templates specifically tailored for youth brands.
Templates, we have established a culture of data-driven decision-making, allowing us to optimize our digital campaigns and achieve greater impact. I am deeply passionate about using data to inform and optimize marketing strategies.
Please connect with Syju via LinkedIn: https://www.linkedin.com/in/syju-john/
To connect with Syju directly via email, do so at firstname.lastname@example.org.
Thank you for joining us for our June 27, 2023″Get More From Google Analytics 4: Everything A Nonprofit Needs To Know”, presented by the TechSoup Connect Western Canada Chapter. We hope that you found the session informative and helpful.
We would like to thank our expert speaker, David Lisowsky, Founder of Regroup Media, who shared his knowledge and experience with Google Analytics.
Download his action sheets and templates at https://ga4.regroupmedia.ca/
Here is the video replay from our June 20th event “Unleashing the Power of ChatGPT: Practical Applications for Nonprofits”, presented by the TechSoup Connect Western Canada Chapter.
Key Links from the Chat
We would like to thank our expert speaker, Erik Blanchard, who shared his knowledge and experience with large language models and AI tools. Connect with Erik at: https://www.linkedin.com/in/erikblanchardpdx/
TechSoup Connect Western Canada is delighted to announce our next event with guest expert Erik Blanchard. Join us for a virtual event on June 20 for Unleashing the Power of ChatGPT: Practical Applications for Nonprofits.
🗓️ Tuesday, June 20th, 2023 at 12 PM PDT
Chat GPT is all the rage these days but do you as a nonprofit really understand how it can help you?
This virtual event will see Erik summarize what ChatGPT and other AI tools can do from a practical perspective. He will also work through some live prompt engineering with ChatGPT with people providing ideas in the event chat.
More on Unleashing the Power of ChatGPT: Practical Applications for Nonprofits
“Technology like this will turbocharge nonprofits. You will be able to get out messages better, increase your fundraising efforts, and get more volunteers. Organizations are often limited by gaps in knowledge and experience that gives you a hard stop on a problem. Things like AI may be able to help”, says Blanchard.
Learn More About Speaker Erik Blanchard
Erik has a background in managing and maintaining complex IT systems. He leads a team of three who help optimize infrastructure and provide exceptional client support.
He and his team have embraced using artificial intelligence in their daily operations. AI-driven technologies have significantly improved communication, decision-making, and productivity for them and their clients. Erik describes himself as a pseudo-programmer and renaissance man.
Reach out to Erik on LinkedIn via his profile at linkedin.com/in/erikblanchardpdx or get in touch with him via email at email@example.com.