The Digital Nonprofit is an initiative of TechSoup Connect Western Canada.
Join the Wave: Corporate Volunteering and Your Nonprofit
Introduction
Hey there! If you missed TechSoup Connect BC’s most recent webinar on corporate volunteering, we have you covered. Here’s the video:
Resources
📊 See the brainstorm of corporate volunteer ideas
In the world of nonprofits, there’s a fantastic opportunity brewing – one that involves teaming up with corporate volunteers to supercharge your projects and make an even bigger impact. Recently, TechSoup Connect BC hosted a fantastic webinar where experts shared practical tips and exciting insights on how nonprofits can tap into the energy and skills of corporate volunteers. Let’s dive into the highlights and learn how your organization can benefit!
We would like to thank our expert presenters for sharing their expertise:
- Eric Franzo, Founder, Purposely
- Cree Henderson, Strategic Partnerships Manager, Purposely
- Nasira Aziz, YWCA
A Message from Purposely
Thank you to everyone who came out to our webinar on how to work with corporate volunteers. If you’d like to connect with Purposely and chat all things nonprofit, or how we can partner together, feel free to schedule a meeting with Cree. Stay up to date with us on LinkedIn for upcoming workshops, webinars and exciting news!”
Thanks again for hosting us, we loved having the opportunity to connect and share on this topic! Hopefully folks found it helpful 🙂
Corporate Volunteerism: Spicing Up Nonprofit Life
Picture this: a lively webinar where Elijah from TechSoup Connect BC set the stage for an inspiring discussion with some brilliant minds. We learned how bringing in corporate volunteers can jazz up traditional volunteering models. Cree Henderson, representing Purposely, highlighted the perks of getting these volunteers involved – from their fresh perspectives to their specialized skills. It’s like adding a dash of excitement and efficiency to your nonprofit recipe!
Revolutionizing Volunteer Engagement: Tips and Tricks
Next up, Eric Franzo shared a real-life success story about how corporate volunteer groups, like the one at Families Matter, can swoop in and make a big difference for local nonprofits. It’s all about showing how these teams can tackle tasks that might otherwise get pushed aside due to limited resources. Talk about a game-changer!
TechConnect Mentorship Model: Changing Lives, One Connection at a Time
Nasira Aziz from the YWCA wowed us with an amazing initiative where corporate pros mentor immigrant women aiming for careers in tech. This mentorship isn’t just about landing jobs; it’s about empowering dreams and guiding futures. It’s the kind of support that lights up both mentors and mentees.
Let’s Get Creative: Dreaming Up Volunteer Opportunities
One of the most exciting parts of the webinar? The brainstorming session! We all put our heads together and came up with tons of cool ideas for corporate volunteers. From sprucing up storage rooms to beautifying outdoor spaces, the possibilities are endless. It’s all about finding the perfect fit for their skills and your needs.
Cultivating Connections with Corporate Volunteers
Here’s the secret sauce: building lasting relationships with corporate volunteer groups. By staying in touch, showing appreciation, and inviting ongoing involvement, you can turn one-time gigs into long-term partnerships that benefit everyone involved.
Conclusion: Time to Take Action, Nonprofits!
So, what’s the big takeaway? Incorporating corporate volunteers isn’t just a trend – it’s a smart move for nonprofits looking to level up their impact. By understanding what makes corporate volunteers tick, finding meaningful ways to engage them, and nurturing those relationships, your nonprofit can tap into a goldmine of resources and fresh ideas.
Now’s the time to jump on board the corporate volunteer train! Let’s work together to make our communities stronger and more vibrant than ever before.
Get Ready to Soar: Embrace the Corporate Volunteer Movement
If you’re itching to bring the power of corporate volunteering to your nonprofit, take inspiration from the experts and get ready to elevate your game. With their support, you can take your projects to new heights and create positive change that ripples far and wide. Get ready to make magic happen!
REPLAY: The Top Technology Trends for Nonprofits in 2024
In the replay from our launch event of 2024, we delve further into the critical technology trends that are set to shape the landscape for nonprofits in the coming year.
From AI and process automation to cybersecurity and social trends, the nonprofit sector is experiencing an influx of technological advancements. The future is bright for nonprofits that are willing and ready to adapt to these changes. As we move into 2024, the focus will be on harnessing these trends to enhance operations, improve efficiency, and ultimately achieve mission goals.
Social Media Trends
The importance of understanding and leveraging social trends cannot be understated. Trish Riswick, a team lead on the Hootsuite social team, highlighted how their annual trends report has been critical in discerning three major trends – ROI, platform, and AI. Nonprofits must focus on generating engaging content, eliminating self-promotion, and transitioning to a consumer-centric approach on social media platforms. Harnessing the power of entertainment and educational content can build stronger relationships with audiences and drive engagement.
AI: How Nonprofit Marketing Professionals Should Work With the Robot
Joel Harrison, a marketing and messaging consultant for nonprofits, focused on AI’s roles in optimizing efficiency in communications. There’s no denying how much AI has played a pivotal role in recent years, from email drafts and website copies to presentations and outlines. Despite its immense benefits, challenges like copyright infringement, accuracy, context, and repetitive content remain. Therefore, organizations need to establish rules to guide their utilization of AI, treating it as a junior staff member and retaining human control over final decisions, for more effective use.
Cybersecurity: A Rising Concern for Nonprofits
A look into the future isn’t complete without discussing cybersecurity. Sharlene Gandhi, a tech and data reporter at Future of Good, brought our attention to the increasing cyber threats targeting nonprofits. Dealing with cyber attacks requires a solid understanding of cybersecurity infrastructure, software, and training. It’s about protecting data, ensuring its availability and integrity while safeguarding its confidentiality. Running internal audits, creating policies, and paying keen attention to cybersecurity insurance were among the strategies shared.
Harnessing AI for Effective Grant Proposals
Deepa Chaudhary of @impactdaos demonstrated how AI could be used to generate grant proposals quickly. She showed the process of using AI to create a complete grant proposal for TechSoup Connect BC, streamlining and simplifying what is traditionally a time-consuming process. In the future, all nonprofits can look to leverage similar technologies to increase efficiency in their operations.
Process Automation: The New Frontier
Kevin Mulhall of TechSoup dove into process automation, highlighting how repetitive tasks can be automated to increase efficiency and reduce human error. By using tools like Zapier and Power Automate, organizations are put in a prime position to streamline workflows, reducing redundancy and enhancing effectiveness.
Decentralization for Civil Society
Jesse McKee, the head of strategy for a nonprofit called 221A, discusses the trends and opportunities in the digital space for nonprofit organizations. He highlights the concept of decentralization and the emergence of Web3, where infrastructure and platforms are being dispersed into smaller spaces and individuals have more control over their own infrastructure. 221A has been conducting experimental research in areas such as blockchain technology and is working on projects like a community-run free Wi-Fi network and a Node Library for decentralized hardware and infrastructure. They believe that decentralized technology can be used alongside centralized technology to address the needs of civil society in the future.
5-Minute Data Analytics: The Bare Essentials for Busy Nonprofits
Amy Hooper, a content marketing and copywriting professional, discusses basic best practices for content marketing in the nonprofit sector. She emphasizes the importance of creating high-quality, audience-focused content and includes tips on using relevant links and calls to action. Amy also highlights key metrics to track, such as views, bounce rates, and conversions, to measure the performance of the content.
Applying Startup Innovation to Creating Social Impact
Mina Damian, a former nonprofit sector employee turned startup advisor, discusses the problem of leveraging technology in the nonprofit sector and highlights the benefits of using innovative startup solutions.
Human-Centered AI
A presentation by Meena Das, CEO of Namaste Data, on the importance of human-centric AI and five key considerations for nonprofits when implementing AI solutions.
Process & Workflow Automation
Process and workflow automation involve using technology to perform repetitive tasks or processes without human intervention. By automating routine activities, nonprofits can streamline and optimize workflows, reduce errors, and enhance efficiency. This technology utilizes algorithms, scripts, or workflows designed to execute and manage automated processes. TechSoup’s Kevin Mulhall takes a closer look at some examples and tools in the automation space.
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REPLAY: Create A Social Strategy in 7 Steps
Missed TechSoup Connect BC’s November 7 event Create A Social Strategy in 7 Steps? Here’s the video replay.
We are truly grateful for the invaluable insights and expertise shared by our speaker, Trish Riswick of Hootsuite. With her extensive knowledge and experience in the field, Trish has provided our audience with a wealth of information that will undoubtedly prove beneficial in their professional endeavors.
During her engaging presentation, Trish delved into various aspects of social media management, shedding light on the latest trends, best practices, and effective strategies to enhance online presence and engagement. Her practical tips and actionable advice have equipped our audience with the knowledge and tools necessary to navigate the ever-evolving digital landscape with confidence.
Links from Trish
- Social Audit Template
- Content Calendar
- Social Media Strategy Template
- November 15: Social Trends for 2024 Webinar
- As a nonprofit, you can save up to 75% off Hootsuite Teams or Pro plans with the HootGiving discount.
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We look forward to seeing you at our upcoming events.
Eli, Ben, Syju, and the leadership team of TechSoup Connect Western Canada
Interview: Trish Riswick, Social Media Specialist at Hootsuite
Organizations small and large often struggle with effective social media strategies as part of their marketing efforts.
Non-profits are no different and can’t often find the time to post much less start understanding why they are doing what they are doing with a Facebook or Instagram account.
TechSoup Connect BC: Create A Social Strategy in 7 Steps
- Tuesday, November 7, 2023, 12:00 – 1:00 PM PST
- https://events.techsoup.org/events/details/techsoup-techsoup-connect-western-canada-chapter-presents-create-a-social-strategy-in-7-steps/
Join us and Trish Riswick, Social Media Specialist, from Hootsuite to find out why social media is about more than just posting random pieces to their channels.
Takeaways from this presentation include a template content calendar that organizations can use once they develop a strategy.
Trish Riswick
“We will look at how to identify two to three content pillars as well as What are you posting about. You’ll also get a list of things to go back to when you are stuck creatively. Social media moves fast. Together, let’s make a strategy that will adapt and change with you.”
REPLAY: Using Digital Tools for Health Behaviour Change
Missed TechSoup Connect BC’s October 17 event Using Digital Tools for Health Behaviour Change? Fear not, because we have a recording!
The presentation discussed using digital tools for health behavior change, focusing on the use of chatbots, brand lift studies, and surveys. The speakers also discussed the importance of building upon existing knowledge and initiatives to create effective campaigns. Chatbots, such as those developed by Girl Effect, can be a useful tool to normalize healthy behaviors and provide health services integrated into the chat flows. Brand lift studies, using Facebook and Instagram ads, can measure the impact of a campaign on the audience’s attitudes, behaviors, and knowledge towards a particular topic. Surveys are also an effective way to gather information and increase knowledge about healthcare topics. The speakers emphasized the importance of small organizations exploring different approaches to find what works best for their specific needs.
We would like to thank our expert speakers for sharing their expertise:
Julie Szabo
https://www.linkedin.com/in/julieszabo/
julie@capulet.com
Syju John
https://www.linkedin.com/in/syju-john/
syju88@gmail.com
We look forward to seeing you at our future events.
Eli, Ben, Syju, and the leadership team of TechSoup Connect Western Canada
REPLAY: Unlocking Your Theory of Change: Empowering You to Strategize and Measure Impact
Missed our event Unlocking Your Theory of Change: Empowering You to Strategize and Measure Impact? Here is the replay!
Resources
🗺️ Guide: Digitally Transform Your Purpose-Driven Organization: A Simplified Approach to a Digital Transformation Roadmap
We thank our expert speaker Juan José Hidd of COMUNiTi LLP. You can connect with Juan at https://www.linkedin.com/in/jjhidd/
REPLAY: Telling Your Analytics Story: How to Effectively Measure Success on Social
Missed our September 12 event “Telling Your Analytics Story: How to Effectively Measure Success on Social”? Here is the video replay.
We would like to thank our expert speakers from Hootsuite, Social Impact Manager Laura Zubick and Social Media Strategist Laura Rychlik.
Please find the slides from today’s presentation here. The Hootsuite team is also excited to share the following resources with you:
- Run the easiest social media audit for your organization with this free template.
- Use the Hootsuite Social Media Strategy Template for Nonprofits to apply what you learned today.
- As a nonprofit, you can save up to 75% off Hootsuite Teams or Pro plans with the HootGiving discount. Learn more here.
REPLAY: How to Create a Digital-First Community
Here is the video replay from our July 18, 20223 event “How to Create a Digital-First Community with DAOs”, presented by the TechSoup Connect Western Canada Chapter.
You can also download the slides.
We would like to thank our expert speaker, Deepa Chaudhary, Founder of Impact DAO Media, who shared their knowledge and experience with Decentralized Autonomous Organzations.
Event Links
- Impact DAO book: https://impactdaos.xyz/
- Deepa on LinkedIn: https://www.linkedin.com/in/deepachaudhary/
July 11: Beyond Reach and Likes: Uncovering the Social Media Metrics that Drive Campaigns
TechSoup Connect Western Canada is delighted to announce our next event with guest expert Syju John. Join us for an in person event on July 11 and learn about the world of social media metrics and explore how they can be leveraged to enhance the effectiveness of your nonprofit campaign.
Date and Location
In-person Event – iATS Payments – 1188 West Georgia Street Vancouver V6E 4A2
When you arrive, please come up to the 6th floor and ring the doorbell on Suite 600
🗓️ Tuesday, July 11th, 2023 at 3 PM PDT
More on Social Media Metrics that Drive Campaigns
Organizations often think likes and follows are bringing them social media success but these numbers are often called vanity metrics, and they may not be true measures of success.
Successful social media marketing campaigns are not only strategized prior, they are also measured effectively and efficiently to get accurate information that will allow you to really reach your target audience.
“Social media gives you more than just reach, says Syju John.” It gives you access to target audiences – It can be either broad audiences based on demographics or an audience similar to those who have taken action that will also benefit you.”
In addition to this says John, you get
- Access to metrics at every stage of your audience funnel – be it awareness to engagement to conversions.
- Access to tools to have conversations with your audience – Messaging platforms, comments, groups, AMA, polls etc.
- Access to those who have an audience – Partnerships and collaborations to maximize impact and get more eyes on your organization as well
Learn More About Speaker Syju John
Syju is a results-driven performance marketing specialist with over 8 years of experience in the digital marketing industry. She leads digital media strategy at Girl Effect, a non-profit organization dedicated to empowering girls and young women throughout their journey.
During her tenure at Girl Effect, she has led various initiatives to drive impact and maximize results including Brand Lift Studies, leveraging data-driven insights to measure and enhance brand awareness.
She has also organized digital marketing efforts related to AI-powered chatbots, improving the way Girl Effect engages with its target audience. Key contributions have been the development of performance-tracking templates specifically tailored for youth brands.
Templates, we have established a culture of data-driven decision-making, allowing us to optimize our digital campaigns and achieve greater impact. I am deeply passionate about using data to inform and optimize marketing strategies.
Please connect with Syju via LinkedIn: https://www.linkedin.com/in/syju-john/
To connect with Syju directly via email, do so at syju88@gmail.com.
REPLAY: Get More From Google Analytics 4: Everything A Nonprofit Needs To Know
Thank you for joining us for our June 27, 2023″Get More From Google Analytics 4: Everything A Nonprofit Needs To Know”, presented by the TechSoup Connect Western Canada Chapter. We hope that you found the session informative and helpful.
We would like to thank our expert speaker, David Lisowsky, Founder of Regroup Media, who shared his knowledge and experience with Google Analytics.
Download his action sheets and templates at https://ga4.regroupmedia.ca/