July 11: Beyond Reach and Likes: Uncovering the Social Media Metrics that Drive Campaigns

TechSoup Connect Western Canada is delighted to announce our next event with guest expert Syju John. Join us for an in person event on July 11 and learn about the world of social media metrics and explore how they can be leveraged to enhance the effectiveness of your nonprofit campaign.

Date and Location

In-person Event – iATS Payments – 1188 West Georgia Street Vancouver V6E 4A2

When you arrive, please come up to the 6th floor and ring the doorbell on Suite 600

🗓️ Tuesday, July 11th, 2023 at 3 PM PDT

🎟️ https://l8.nu/rCXu

More on Social Media Metrics that Drive Campaigns

Organizations often think likes and follows are bringing them social media success but these numbers are often called vanity metrics, and they may not be true measures of success. 

Successful social media marketing campaigns are not only strategized prior, they are also measured effectively and efficiently to get accurate information that will allow you to really reach your target audience. 

“Social media gives you more than just reach, says Syju John.” It gives you access to target audiences – It can be either broad audiences based on demographics or an audience similar to those who have taken action that will also benefit you.”

In addition to this says John, you get 

  1. Access to metrics at every stage of your audience funnel – be it awareness to engagement to conversions.
  2. Access to tools to have conversations with your audience – Messaging platforms, comments, groups, AMA, polls etc.
  3. Access to those who have an audience – Partnerships and collaborations to maximize impact and get more eyes on your organization as well

Learn More About Speaker Syju John

Syju is a results-driven performance marketing specialist with over 8 years of experience in the digital marketing industry. She leads digital media strategy at Girl Effect, a non-profit organization dedicated to empowering girls and young women throughout their journey.

During her tenure at Girl Effect, she has led various initiatives to drive impact and maximize results including Brand Lift Studies, leveraging data-driven insights to measure and enhance brand awareness. 

She has also organized digital marketing efforts related to AI-powered chatbots, improving the way Girl Effect engages with its target audience. Key contributions have been the development of performance-tracking templates specifically tailored for youth brands. 

Templates, we have established a culture of data-driven decision-making, allowing us to optimize our digital campaigns and achieve greater impact. I am deeply passionate about using data to inform and optimize marketing strategies.

Please connect with Syju via LinkedIn: https://www.linkedin.com/in/syju-john/

To connect with Syju directly via email, do so at syju88@gmail.com.