Chris Brandt – Social Media from the Top

Should EDs & CEOs be posting on social media?

The Digital Nonprofit is Vancouver’s premier conference for nonprofit leaders engaged in digital transformation. The event is specifically designed to help nonprofits and charities learn about the models and tools needed to succeed.

Chris Brandt – Social Media from the Top

Social Media from the Top

Should EDs & CEOs be posting on social media?

Chris Brandt, former ED of Music Heals, shares best practices for stewarding relationships and raising money with social media.

Social Media isn’t just your first point of contact with current and prospective donors, volunteers, and the media – it’s often the only one. The risk of not talking is that no one knows that you exist. How would you evaluate your organizations presence on social media? Are you involved in the conversation, either through the org’s channels or your own? You can’t be seen until you learn how to see.

Chris Brandt

Chris Brandt is the founder of Charity Agency, which helps businesses increase their charitable impact and helps charities improve their business. His background includes over 20 years in the music industry and 6 years as a nonprofit Executive Director, where he built a foundation from conception to directing over $1m in program funding in under 5 years. Chris is also the creator & instructor of the Music Business program at BCIT, which highlights the same marketing, promotional and entrepreneurial skills that are unique when applied within the nonprofit world. Chris can be found on Twitter & Instagram at @Traveldiaries & @CharityAgency.

KEYNOTE: Beth Kanter – The Happy Healthy Nonprofit

This keynote is about how and why it is important to treat self-care and a culture of well-being as an organizational strategy and cultural norm. When self-care initiatives are treated as “extras” instead of being built right into the fabric of an organization’s culture or leadership does not model the behavior, they often fall flat.

The Digital Nonprofit is Vancouver’s premier conference for nonprofit leaders engaged in digital transformation. The event is specifically designed to help nonprofits and charities learn about the models and tools needed to succeed.

KEYNOTE: Beth Kanter – The Happy Healthy Nonprofit

The Happy Healthy Nonprofit: Linking Self-Care and Wellbeing to Organizational Impact

This keynote is about how and why it is important to treat self-care and a culture of well-being as an organizational strategy and cultural norm. When self-care initiatives are treated as “extras” instead of being built right into the fabric of an organization’s culture or leadership does not model the behavior, they often fall flat.

Beth will share the latest thinking on self-care and well-being in the nonprofit workplace based on the presenter’s book “The Happy Healthy Nonprofit: Strategies for Impact without Burnout.” Going beyond a narrow focus on physical health and wellness, she will share examples and insights from nonprofits that have created and implemented a culture of well-being in the workplaces that supports results.

Takeaways

  • Learn about the big return on investment that happens when your organization prioritizes well-being in the workplace
  • Understand the influence and role that leadership, employee engagement, and organizational culture play in implementing initiatives to encourage employee wellbeing
  • Learn about simple and examples to activate a culture of wellbeing in your organization’s workplace that truly has impact

Beth Kanter

Master Trainer, Speaker, Author, and Blogger

Beth is internationally recognized thought leader in networks, social media, philanthropy, wellbeing in the workplace and training. Beth has over 35 years working in the nonprofit sector in capacity building and has facilitated trainings for thousands of social change activists and nonprofits on every continent in the world. She is an in-demand keynote speaker and workshop leader.

Named one of the most influential women in technology by Fast Company and one of the BusinessWeek’s “Voices of Innovation for Social Media,” Beth was Visiting Scholar at the David and Lucile Packard Foundation 2009-2013. She author of the award winning Networked Nonprofit Books and The Happy Healthy Nonprofit: Strategies for Impact without Burnout (http://bit.ly/happyhealthynpbook) published by J.Wiley. She writes “Beth’s Blog,” one of the first nonprofit blogs. Her clients include foundations, government agencies, and nonprofit organizations.

KEYNOTE: Vu Le – Envisioning the Future Charitable Sector

Given everything happening in the world, the nonprofit/charitable sector continues to play an urgent and critical role. But we face many challenges to fulfilling our full potential. What does the ideal sector look like? How will we get there? What are sacred cows we must let go?

The Digital Nonprofit is Vancouver’s premier conference for nonprofit leaders engaged in digital transformation. The event is specifically designed to help nonprofits and charities learn about the models and tools needed to succeed.

Vu Le – Envisioning the Future Charitable Sector

Envisioning the Future Charitable Sector

Given everything happening in the world, the nonprofit/charitable sector continues to play an urgent and critical role. But we face many challenges to fulfilling our full potential. What does the ideal sector look like? How will we get there? What are sacred cows we must let go?

Join Vu for a no-BS presentation filled with pictures of baby animals.

Vu Le

Vu Le (“voo lay”) is a writer, speaker, vegan, Pisces, and the Executive Director of Rainier ValleyCorps, a nonprofit in Seattle that promotes social justice by developing leaders of color, strengthening organizations led by communities of color, and fostering collaboration between diverse communities.

Vu’s passion to make the world better, combined with a low score on the Law School Admission Test, drove him into the field of nonprofit work, where he learned that we should take the work seriously, but not ourselves. There’s tons of humor in the nonprofit world, and someone needs to document it. He is going to do that, with the hope that one day, a TV producer will see how cool and interesting our field is and make a showabout nonprofit work, featuring attractive actors attending strategic planning meetings and filing 990 tax forms.

Known for his no-BS approach, irreverent sense of humor, and love of unicorns, Vu has been featured in dozens, if not hundreds, of his own blog posts at NonprofitAF.com, formerly nonprofitwithballs.com. 

CLOSED:Care2 Community Scholarships

NetSquared Vancouver has partnered with Care2 to provide five full scholarships to The Digital Nonprofit conference.

Care2 logo
Care2 is a network of millions of people around the globe, dedicated to building a better world. We use our cutting-edge technology and team of experienced campaigners to fuel the progressive movement by uniting our members with nonprofits and mission-based brands working on the causes they care about.

The sponsorship will be used to fund scholarships for nonprofit staffers unable to afford the conference fee of $150. The scholarships will prioritize people working for organizations serving marginalized people.

Application deadline: May 1. Successful applicants will be notified by May 15, 2019.

Limited Time $10,000 Nonprofit Training Grant – Apply now for Digital Marketing Skills Training

News from our friends at Digital Hospitality.

Great news for nonprofits who have wanted to provide your staff with better professional training but haven’t been able to because of lack of funding. We were notified by one of our partners and supporters, Digital Hospitality, that there is a limited time available training grant that nonprofits can take advantage of for skills training.

$10,000 Grant

Digital Marketing Skills Training

Only available while funding lasts, nonprofits can apply for a BC training grant that reimburses up to 100 percent of the cost associated with skills training programs. To take advantage of this, Digital Hospitality has a digital marketing training program redesigned for nonprofits which would be eligible for the training grant. This provides your staff access to digital marketing training used by large businesses and an opportunity where you can learn from top digital marketers recognized by google. 

If you are interested in learning more about the $10,000 training grant, fill out this form and you’ll receive follow up information regarding the details about eligibility and they can also answer any questions you might have.


Learn more about the training grant

How Young People Use Digital Technology – Hosted by Darren Barefoot

What’s the future of technology and social media? Let’s ask the next generation!

What’s the future of technology and social media? Let’s ask the next generation!

Darren Barefoot hosted a series of short on-stage interviews with three young people – a teenager, a college-student and a 20-something – about how they use technology and social channels.

Recorded live by NetSquared Vancouver at the HiVE in Vancouver, April 2 2019

Call for Session Proposals for The Digital Nonprofit 2019

We are now accepting submissions for speakers at The Digital Nonprofit conference, a conference for Vancouver’s nonprofit leaders.

Who You Are

Our conference is targeted at nonprofit leaders, and our presenters will come from the same background. Specifically, we are looking for nonprofit employees, board members, or volunteers to present.

We encourage all to submit, especially those from under-represented groups. We want to showcase the full diversity of Vancouver.

Who Attends the Conference?

  • Nonprofit leaders who are responsible for their organization’s strategy. 62% are decision makers: EDs/CEOs/Directors/Managers
  • Digital staff and fundraisers who execute online campaigns
  • Program and support staff who want to engage their clients and members using technology

What We Want in a Session

The conference goal is to build the digital strategy expertise of nonprofit leaders. Sessions should focus on practical case studies sharing the stories of how nonprofits (especially your own organization!) implemented a technology-based solution and the impact it made on their operations and campaigns.

Topics could include (but aren’t limited to)

  • CRM (Constituent and fundraising databases)
  • Automation and workflows
  • Website development
  • Campaign innovations
  • Integrated fundraising
  • Volunteer management
  • Human Resources
  • Digital marketing and social media
  • Change management and technology adoption
    • “Why IT projects fail, and what you can do about it”

Avoid these approaches

  • Product-specific sessions
  • Overly-technical sessions – most people will not come from an IT background.

Session Details

  • The conference is Tuesday, June 11. 9:00 AM – 5:00 PM
  • The sessions are 25 minutes in length. We are recruiting for five sessions.
  • The conference is single track. All 225 attendees will be in the same room
  • A variety of formats are encouraged and audience interactivity is strongly recommended.
  • Submitting with a co-presenter is welcomed
  • The room is set up with a front stage, podium, projector screen, and PA.
  • No honorarium is offered to presenters, but we may be able to help cover travel costs.

How Will Conference Sessions be Determined?

Submissions are open until March 31, 2019.

The Digital Nonprofit team will review all proposals by April 5 and will get back to you with an update by April 15, 2019.
Questions? Email events@net2van.com

And finally the form!

Get Help With Your Digital Marketing Projects from RED Academy

SPECIAL OPPORTUNITY FOR NON-PROFITS!

RED Academy students create websites, apps and digital marketing strategies for social impact organizations and entrepreneurs with a vision to make the world a better place! RED students have worked for over 600 partner organizations and generated over $4 million value in pro bono work.

 If you are interested in becoming a RED community partners, please contact Sarah.mccurrach@redacademy.com or submit an application through: https://redacademy.com/submit-a-project/

Digital Marketing Projects

Our Digital Marketing students will work with you to assess your goals, analyze your site performance and build a comprehensive multi-channel digital marketing strategy to achieve those goals. By the end of the project, you will receive the following: 

• Website audit
• Search Engine Optimization (SEO) audit and strategy
• Social Media audit and strategy
• Content strategy
• Google AdWords campaign ad strategy and forecasting 

• Social ad strategy and forecasting
• Final presentation
• Strategy report 

April 12: Donation & Landing Page Certification Workshop

April 12: Donation & Landing Page
Certification Workshop

Net2van friend Brady Josephson is bringing a Donation & Landing Page Certification Workshop to Vancouver!If you’re wanting to raise more money online, asked if your donation page is good or could be better, or wondered how you can grow your email list then this workshop is for you. Through this full-day workshop, you will…

  • Know how to craft, implement, and optimize the 3 essential types of donation pages
  • Be able to create a high converting landing page for email acquisition offers to grow your email list
  • Get a workshop binder with notes to take home and reference
  • Have the chance to get your donation and landing pages optimized by the workshop instructors
  • Learn what other nonprofit fundraisers and digital marketers are doing, struggling, having success, etc.
  • Receive a NextAfter certification seal
  • Be eligible for 4 CFRE points/credits

What makes these workshops unique is that every single idea you’ll hear has been tested and proven with major nonprofit organizations, and is backed up by data and research from our library of over 1,300 experiments. You can learn more at bit.ly/vancouver-workshop and be sure to use the discount code NET2VAN to save $100.

The Digital Nonprofit 2019

The Digital Nonprofit logo.

Vancouver’s Online Strategy Conference for Nonprofit Leaders

Agenda

See the schedule of presenters for June 11 at the Roundhouse

Whether you’re in the midst of digital transformation, struggling to keep up with new tech in online communications, or are looking for  strategies that work today to grow your nonprofit, The Digital Nonprofit is the place for you to be this June.

This all-day conference is Vancouver’s premier event for nonprofit and charity leaders, where over 200 local professionals come together to discuss how we can all learn and support each other to fulfill our missions.

Through This All-Day Event You’ll Get To:

  • Build new relationships with over 225 other nonprofit and charity professionals
  • Learn digital strategies and tactics through 7 speaker presentations that you can bring back to your nonprofit teams
  • Learn from practical case studies from nonprofit leaders who will share the tactics they’re using to truly engage online with their members (an increasingly difficult task)
  • Expand your thinking through a series of short “Lightning Talks” throughout the day
  • Enjoy a fully-catered lunch and drink as much coffee as you want!
  • Network at our after-party immediately following the conference (drinks included!)
  • BONUS, attend a hands-on digital marketing workshop by Beth Kanter the following day (space is limited, reserve now).

Keynote Presenters:

Vu Le

Envisioning the Future Charitable Sector

Vu Le headshot in circle

Given everything happening in the world, the nonprofit/charitable sector continues to play an urgent and critical role. But we face many challenges to fulfilling our full potential. What does the ideal sector look like? How will we get there? What are sacred cows we must let go? Join Vu for a no-BS presentation filled with pictures of baby animals.

Vu Le is the Executive Director of Rainier Valley Corps, a Seattle nonprofit that promotes social justice by developing leaders of color, strengthening organizations led by communities of color, and fostering collaboration between diverse communities. Known for his pointed observations delivered with a sense of humor, Vu has been featured in dozens, if not hundreds, of his own blog posts, found at NonprofitAF.com, formerly NonprofitWithBalls.com

Beth Kanter

The Happy Healthy Nonprofit: Linking Self-Care and Wellbeing to Organizational Impact

Beth Kanter headshot in circle

This keynote is about how and why it is important to treat self-care and a culture of well-being as an organizational strategy and cultural norm. When self-care initiatives are treated as “extras” instead of being built right into the fabric of an organization’s culture or leadership does not model the behavior, they often fall flat.

Beth will share the latest thinking on self-care and well-being in the nonprofit workplace based on her book “The Happy Healthy Nonprofit: Strategies for Impact without Burnout.” Going beyond a narrow focus on physical health and wellness, she will share examples and insights from nonprofits that have created and implemented a culture of well-being in the workplaces that supports results.

Beth Kanter is an internationally recognized thought leader in networks, social media, philanthropy, wellbeing in the workplace and training.  Beth has over 35 years working in the nonprofit sector in capacity building and has facilitated trainings for thousands of social change activists and nonprofits on every continent in the world.

Shoni Field and Ryann Miller

The Leadership That Digital Demands

Digital touches every aspect of an organization, so it needs strategic, next-level leadership if its truly going to thrive. Because it’s not just the work itself; it’s also about the best ways to get the work done. You’ll learn how to structure digital teams, and what to ask for and expect from them. You’ll also understand the importance of silo busting, iterative processes, collaboration frameworks and how the customer experience (CX) demands of digital can change organizational culture. From strategic culture through leadership, and talent Shoni and Ryann will walk you through the requirements of a thriving digital environment.

Shoni Field

Shoni is Chief Development Officer at the BC SPCA, overseeing a full spectrum fundraising program raising $30+ million annually. She has been fundraising for 21 years, specializing in direct response. She presents on digital fundraising nationally and internationally. When not fundraising she advocates for voting reform and bakes fancy cakes.

Ryann Miller

Hi I’m Ryann Miller, Director of Partnership at Grassriots, a boundaries-pushing global strategic and creative agency based in Toronto, that serves the social profit sector. I help social profits use digital and integrated strategies for fundraising, marketing, advocacy and engagement. I’ve been doing and learning digital for 13 years: most recently at Care2 for 8 years, where I helped to build the Canadian market. I’m big on sector growth, big on building relationships, and big on leveraging digital maturity to help organizations level up. I have two little boys and one big dog, and they’re the focus of much of my non-working hours.

More Presenters:

Yasmine Abu-Ayyash

How to Create a Tech Plan for Your Nonprofit and Win OVer Your Board

Does your nonprofit need major upgrades in tech? Where do you start and how do you get your tech infrastructure up to date on a tight timeline and budget? This presentation will show you the steps you can take to develop a tech plan for your nonprofit, so that your nonprofit can better identify its organizational needs, make the most of the tech already available, and plan for future tech investments.

We’ll show you how with the right tech plan, you can make effective use of tech to impact your nonprofit’s mission and increase transparency in your achieving your strategic goals. Best of all, we’ll share tips on how to get your board on board with investing in your tech pan.

Yasmine Abu-Ayyash is the Communications Coordinator at TechSoup Canada and is responsible for crafting resources and materials that support nonprofits in using tech to more effectively pursue their missions.

Chris Brandt

Social Media from the Top: Why nonprofit leaders need an online voice

Chris Brandt, former ED of Music Heals, shares best practices for stewarding relationships and raising money with social media.

Social Media isn’t just your first point of contact with current and prospective donors, volunteers, and the media – it’s often the only one. The risk of not talking is that no one knows that you exist. How would you evaluate your organization’s presence on social media? Are you involved in the conversation, either through the org’s channels or your own? You can’t be seen until you learn how to see.

Chris Brandt is the founder of Charity Agency, which helps businesses increase their charitable impact and helps charities improve their business. His background includes over 20 years in the music industry and 6 years as a nonprofit Executive Director, where he built a foundation from conception to directing over $1m in program funding in under 5 years.

Kimberly Shearon

3 Keys to Rocking Your Next Integrated Campaign

It seems that integrated campaigns are all the buzz these days. But what does “integration” even mean, how do you do it, and why bother with it? Ecojustice’s Kimberly Shearon shares three big lessons her team learned (the hard way) from its foray into the world of integrated campaigns. Also, pop culture references.

Kimberly is Director of Strategic Communications at Ecojustice, Canada’s largest environmental law charity. She was born and raised on Vancouver’s North Shore, where she dreamed of becoming a journalist and changing the world. After a five-year foray out east for university and bouncing around some of the country’s top newsrooms, she turned in her media pass and joined the Ecojustice team. It has proven to be the perfect home for her and her love of em dashes, bicycles and wandering through the woods.

With so much packed into one day, have you wondered about how you’ll be able to capture all your learnings? Don’t worry, we have something special planned to help you capture insights, and use them when you get back to work. Join us this year and find out.

THE DAY-AFTER BONUS WORKSHOP

Beth Kanter – Nonprofit Digital Marketing Strategy: The Secret Sauce

WORKSHOP with Beth Kanter – Nonprofit Digital Marketing Strategy: The Secret Sauce

Beth Kanter will be hosting a workshop for organizations wanting to invest in improving their digital strategy. This hands-on workshop will be limited to 75 attendees.

Social media, mobile phone adoption, new digital payment methods, bots … there are so many digital channels for nonprofit marketers to engage and connect with people, and convert them to live long supporters. But with so many free and low-cost tools out there, how do you decide where to invest your time and resources for the most impact? How do you quickly and easily test those decisions to improve results?

This interactive workshop will help nonprofit marketers boost their digital strategy using a simple canvas, “Ready, Set, Go,” that will allow them to quickly develop and test a strategy that connects with your audience. This workshop is highly participatory, using hands-on methods and will draw from design thinking methods. It will focus on strategy, not tactics.