Content is King: Video Campaign Strategy

This event is the first in a series of eight monthly meetups focusing on Video for Nonprofits. We will cover everything from strategy to hands-on editing workshops between now and March 2014. Please join us!

Content Flow Chart BlackboardDuring our first presentation we will provide an overview of content planning, development & management, with an emphasis on video.

Through practical examples from a multi-year video campaign, Allanah will share how to plan, create and gather visual & narrative assets, how to organize and store them, & how to repurpose content for multiple audiences, occasions & delivery methods. The audience will learn the importance of curating good content, and the role of content in audience engagement & revenue growth.

This presentation will appeal to those looking for a longer-term strategy for their video and other storytelling assets.


When: Tuesday, July 2, 2013, 5:30 PM To 7:30 PM
Where: HiVE Vancouver, #210 – 128 W Hastings St, Vancouver, BC.



  • 5:30 – 6:00 PM: schmoozing and snacks
  • 6:00 – 7:00 PM: Content is King!
  • 7:00 – 7:30 PM: Q&A and Wrap


  • Event hashtag: #npvideo
  • Group: @NetTuesday
  • Presenter: @lionheartprods
  • Venue sponsor: @HiVEVancouver
  • Social media sponsor: @HootSuite


Unfortunately the HiVE is not wheelchair accessible.

Allanah Mooney

Allanah Mooney headshot Net TuesdayAllanah has over twenty years communications experience, with an emphasis on storytelling, strategy, & social change. She is the CEO of Lionheart Productions.

Lionheart has been creating custom content for 8 years, with a focus on video. Leading a large worker health & safety campaign, Allanah produced multiple short films, and gathered narrative and visual assets for her client which continue to be customized for multiple audience segments. Allanah has filmed in China and India and translated her content into 7 languages.

Prior to founding Lionheart, she worked in marketing, and community relations for the Vancouver Canucks and the Calgary Flames, where she developed a character education program for kids, championed the creation of the Canucks Family Education Centre, and increased revenues for the Canucks for Kids Fund Telethon by 300%.