Community Management: Who’s Afraid of the Big Bad Data Wolf?

Community Management: Who’s Afraid of the Big Bad Data Wolf?

The words data, analytics and metrics need not strike fear into the hearts of Community Managers. Let’s talk data – big and small – and discuss how, what, where, and why to measure the activities and results of community management. We will discuss tools, tips, tricks and time savers, how to avoid measuring for measurements sake, and ways to accurately show the value behind community management.


When: Monday, November 25, 2013, 6:00 PM – 8:00 PM
Where: Executive Briefing Centre at SAP, 910 Mainland St, Vancouver, BC.



  • 6:00 – 6:30 PM: Networking and snacks
  • 6:30 – 7:30 PM: Presentation
  • 7:30 – 8:00 PM: Q&A and Wrap


As the Director of Community at HootSuite, Destin helps to drive and nurture the company’s global growth at a grassroots, community level. Through this global outreach she helps to build connections with, and between, the more than 8 million plus users – one user at a time.

Prior to coming to HootSuite, Destin spent time as a social media strategist and community manager – both at a local Vancouver social media marketing agency and also as an independent consultant. During this time she had the opportunity to work with an array of local, national, and international brands across a variety of industries – including retail, travel and tourism, technology, and non-profit – in the development and execution of award-winning social media strategies and campaigns.


  • Event hashtag: #VanCM
  • Hosts: @Net2van and @marketing_girl
  • Presenter: @destinfall
  • Venue sponsor: @SAPVancouver


Mobility Access: This venue has ramps and elevators and is wheelchair accessible.
Hearing Access: Speakers at this event will use microphones.
Sight Access: Contact the organizers if you need an advance copy of the presentation.

We want everyone to be able to participate in the Net2van community and events. Please don’t hesitate to let us know what we can do to accommodate your needs.