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Video: Should your nonprofit be selling merchandise?

Video recording of the February 1, 2011 Net Tuesday Vancouver meetup.

Greenest City Camp

Time for Camp in March

Learn. Connect. Take Action.

RSVP: http://greenestcitycamp.eventbrite.com/

Remember summer camp? Crafts and projects and meeting lots of new people? Well, March 5th is Greenest City Camp, a full-day of learning, connecting and finding allies and collaborators to make Vancouver the Greenest City in the world by 2020.

This is your chance to connect with Vancouver residents and organizations that are passionate about making this a green city and find out how we can move forward together. It’s about finding people, and the resources, to do what you always wanted to do like:

Making your voice heard by coming out to speak at a Council meeting
Organizing your neighbourhood to take over your laneway to create a garden
Working with your local Business Improvement Association to reduce waste

Residents of Vancouver are passionate about greening the city. We plant community gardens. We walk and ride our bikes to work. We take transit. We purchase healthy green products. We compost. We recycle. We support local businesses. Camp is about linking the actions we are already taking to the ten Greenest City goals in order to build momentum for change. The City can do some things like build bike lanes, provide curbside composting and plant trees on city land but the real impact comes when everyone in Vancouver is part of this story.

The day will be an “unconference” which means that all of the participants -that’s you! – jointly create the agenda and lead discussions, talk about projects and find solutions. We provide the space, some background information, the coffee, the cookies and some fun. Then turn it over to you!

It’s a lot of chaos, a lot of connection, a lot of fun and will result in a lot of action. You will also have the opportunity to meet folks from the City, learn about the draft Action Plans, and help fine tune and prioritize actions before they go to City Council.

And by the end of the day, everyone should leave with concrete ideas and action items on how they fit into the map of making Vancouver the Greenest City by 2020.

We’re already doing a lot, now it’s time to take it to the next level.We hope you can make it!

Make sure to add your name, suggest a session idea and comment on other ideas on the wiki at http://greenestcitycamp.wikispaces.com/

If you can’t come to Camp, there are many other ways to get involved with Greenest City:

Visit the website and read the draft Greenest City 2020 Action Plans, watch the videos, comment on the strategies and prioritize the actions
Come out to a Greenest City event
Co-host a 1-3 hour workshop with the City of Vancouver and your organization (email greenestcity@vancouver.ca to arrange)
Host your own workshops by downloading the DIY Kitchen Table Conversations kit
Join the online conversation on talkgreenvancouver.ca

Remixology 4: the future of video on the web

Net Tuesday Vancouver is thrilled to be a sponsor of a collaborative opportunity with Fresh Media. Remixology is a series of bringing people together to sample and share ideas in discussions led by some of Vancouver’s best and brightest media remixologists.

On February 25th, 2011, in collaboration with W2 Community Media Arts Centre, Remixology 4 will feature an interactive talk with Brett Gaylor (Director of RIP – Remix Manifesto) and Vancouver’s finest remixologists about the future of the video on the web.

RSVP: http://www.facebook.com/event.php?eid=192333017452797

Our Speaker//

Brett Gaylor is the project lead for Mozilla’s Web Made Movies project, an open video laboratory researching the intersection of video and the web. Before working with Mozilla, Brett directed the award wining documentary RiP!: A Remix Manifesto, created OpenSourceCinema.org, helped found homelessnation.org, and was a key creative at the Montreal-based production house EyeSteelFilm.

WHEN and WHERE//

Friday, February 25, 2011

Doors 7pm | Talk 8pm

W2 Storyeum Salon (151 West Cordova)

TICKETS //

$5 tickets in advance and $10 at the door

FYI – we sold out last time!

WHY //

Because inquiring minds need to discuss! Because connecting and collaborating matters. Because Vancouver needs a launch pad for media innovation, and we want you to be a part of it.

FULL AGENDA //

7pm – doors open – food, music, cash bar and socializing.

8pm – Interactive talk with Brett Gaylor, video innovator, filmmaker, and director of RiP!: A Remix Manifesto

Following this the gathering will close with a collaboratory social/networking session including a cash bar and music

#NETCulture: Stories of Culture and Diversity in Social Media

Online Ticketing for #NETCulture: Stories of Culture and Diversity in Social Media

Stories connect us to each other, our cultures, and the world. Come and hear from inspiring speakers reflecting our culturally diverse communities who will show how social media has helped them strengthen their identities, roots and friendships. How can Facebook, Twitter, YouTube and other tools help you do the same? Ask the speakers in this interactive session. Afterwards, meet community leaders and social media activists at the after-party!

Tues April 5th
7-9pm
VPL Central Branch

SPEAKERS

Keynote Speaker: Kety Esquivel

More info: Facebook | Meetup

Net Tuesday March 1: Location-based services

RSVP

Have you recently “checked-in” or fought for “mayorship” at your favourite restaurant or retail location? With Facebook recently launching its Facebook Places and Foursquare partnering with (RED), location-based services are definitely one of the trending topics in social media right now.

Image via Wikipedia

The topic for March is location-based services and how organizations can leverage the technology for social-change. We’re still in the process of curating speakers, so if you know anyone who is knowledgeable about these topics, please let us know at melody.yy.ma@gmail.com

Date: Tuesday, March 1
Doors: 5:30pm
Duration: 6:00 – 7:30pm
Venue: W2 Storyeum, 151 W Cordova

Special thanks to Melody Ma for volunteering to be this month’s event producer.

Net Tuesday February 1: Should your nonprofit be selling merchandise?

Net Tuesday - Should your nonprofit be selling merchandise?

Did your favorite nonprofit group send you an email over the holiday campaign season inviting you to buy a calendar, a t-shirt, or baby onesie?

As nonprofits struggle to adapt to changing donation patterns organizations like CPAWS, WWF and Pivot Legal are diversifying their revenue streams by selling merchandise to their supporters. But merchandise programs bring with them a host of new challenges, including inventory management, distraction from the core mission, and the potential to divert donors to a gift stream with lower net revenue.

But merchandise sales also bring lots of potential benefits. Join a panel of experts at Net Tuesday February and learn if selling merchandise is right for your organization.

Issues tackled:

What makes for a successful sales program?
How do you determine your program’s goals?
How do you setup a program that will meet your goals?
Will merchandise clash with your organization’s values?
Can merchandise sales support other organizational goals besides fundraising? How can it be used as an employment creation program?

It’s gonna be an awesome evening, so please RSVP.

Date: Tuesday, February 1
Doors: 5:30pm
Duration: 6:00 – 7:30pm
Venue: W2 Storyeum, 151 W Cordova

RSVP on Meetup or Facebook.

PANELISTS

Net Tuesday December 2010 slides: Measuring Success with Google Analytics – which traffic sources are more likely to convert?

Thanks to everyone who came out to our December Net Tuesday meetup. December is a busy month!

Here’s my slides from the “Measuring Success with Google Analytics – which traffic sources are more likely to convert?” presentation.

Measuring Success with Google Analytics – which traffic sources are more likely to convert?

View more presentations from Elijah van der Giessen.

SOCIAL MEDIA MARKETING UNPLUGGED at SFU WOODWARDS — Sat. Jan 29, 2011

I’m tickled to be one of the speakers at Social Media Marketing Unplugged. You should come!

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(One-Day Conference – Master Real-World Social Media Marketing with 6 Top Practitioners)

If growing a successful business and marketing campaign is your goal for the new year, then this conference is not to be missed.

Find out more at http://www.socialmediaunplugged.ca

(Members of Net Tuesday Meetup receive an extra $20 off – Use Promo Code nettue when registering.)

The growth of your business depends on how effective you are at marketing yourself, your products and your services. Traditionally, marketing has been an expensive endeavor that favours businesses with large marketing budgets, but that is no longer the case in the new social media economy. Small businesses with low to zero marketing budgets can effectively reach their target customers by leveraging the power of social media tools — Facebook, Twitter, Youtube, Blogs, etc — and compete on the same level with the big boys.

It’s no longer about how big your marketing budget is, but, rather, how well you are at utilizing social media tools to strategically construct effective marketing campaigns that translate into engaging customers and sales.

At the upcoming conference, Social Media Marketing Unplugged, conducted by 6 top social media marketing practitioners, you will gain the know-how, through real-world examples and case studies, to take your business and marketing campaign to new heights. Limited Seating.Register Early to Avoid Disappointment!

Media Marketing Unplugged

A One-Day Conference Focusing on the How-To’s of Social Media Marketing

SFU Woodward’s, Vancouver

Saturday, January 29, 2011

9:00 am – 5:30 pm

Website: http://www.socialmediaunplugged.ca

___________________________________________

About:

Conducted by industry experts, at this one-day conference,

not only that you will learn how to effectively leverage the

power of social media tools for marketing, but also real

world examples and case-studies on how successful social

media marketing campaigns are developed, strategized and

implemented.

You will come away with a clear road map of knowledge &

techniques to plan, develop and execute effective social

media marketing campaigns.

Visit our website & watch a video on the power of social media.

Speakers:

For more information about the speakers, visit our website.

Topics:

Why social media marketing
Building trust and customer relations
Planning and developing social media marketing strategies
Implementing effective social media marketing strategies
Social media for social change
Measuring and determining your ROI
Social media advertising
Monetizing social media
Social media and mobile marketing
Case studies

Limited Seating. Register Early to Avoid Disappointment!

Early Registration is on now! Register Now and Save!

http://www.socialmediaunplugged.ca

Net Tuesday December – Group buying and Google Analytics Goals

Hey Net Tuesday-ers,

I’m thrilled to announce that the December Net Tuesday will feature a panel on group buying sites (like Groupon) and a case study demonstrating the use of conversion tracking in Google Analytics. It’s gonna be awesome, so please RSVP.

Date: Tuesday, December 7
Doors: 5:30pm
Duration: 6:00 – 7:30pm
Venue: W2 Storyeum, 151 W Cordova

RSVP on Facebook or Meetup

Group buying and deals panel

You’ve probably heard about Groupon, the daily deal site that offers discounts if a minimum number of purchase commitments are made. They’ve already got 18 million subscribers and are continuing to grow rapidly. But did you know that Groupon evolved out of the social-change focused online community The Point?

How can nonprofits and social entrepreneurs make use of Groupon and Groupon-like sites?
What’s the best way to structure the deal?
Is it right for you and your organization?

Join panelists Annalea Krebs of ethicalDeal and Chris Mathieson of the Vancouver Police Museum as they share their experiences from both the business and client sides of the relationship.

Case study: Conversion tracking with Google Analytics goals

Eli van der Giessen rips apart the David Suzuki Foundation’s recent action alert and uses it as a case study to demonstrate how to use Google Analytics goal-tracking and link tagging to measure which traffic sources are most useful. Which group is more likely to complete an action? Email subscribers or Facebook Like-ers?

Our Sponsor:

A special thanks to our venue sponsor W2 Community Media Arts Society.

Our panelists:

Chris Mathieson is the Executive Director of the Vancouver Police Museum, a self-funded charity that has seen incredible growth (from 3000 to 25,000 visitors a year) over the last five years, partly by being unafraid to take small risks in social media and other emerging technologies.

A few additional notes from Chris:

“- We’ve offered two Groupons since they launched in the Vancouver, one for museum admission and one for our “Sins of the City” walking tour. Both offers were very carefully crafted to benefit us while minimizing our risks, something some companies don’t seem to be doing. Both were significant successes for us, but only because we were thoughtful about what we were doing. (We hope…)”

Annalea Krebs is a passionate social entrepreneur whose vision and energy to build a brighter, more sustainable future inspires those around her. She believes that business can be a powerful force for change, and loves companies that are built to make the world better. For Annalea, ethicalDeal is an opportunity to introduce more people to sustainable businesses, products & services.

Prior to founding ethicalDeal, Annalea managed the sales, marketing and community relations for various social enterprises and green businesses including: TheChange.com, Values-Based Business Network, Organic Islands Festival & Sustainability Expo, ICE Promotions and the Canadian Social Entrepreneurship Foundation. Annalea holds a degree in Commerce from Royal Roads University, a Diploma of Technology from BCIT and is a graduate of Leadership Vancouver.