Author: Eli

June 14: Testing Makes Perfect – How to Optimize Your Campaign through A/B Testing

During the 2015 election, the NDP Digital team ran hundreds of A/B tests on emails and landing pages to optimize their fundraising and mobilization programs. Michael Roy, the NDP’s Digital Director during the election, will talk about what they learned from their testing and optimization program, and show you how your next campaign can use A/B testing and optimization tactics to help achieve your goals.

RSVP on Meetup

When: Tuesday, June 14, 5:30 PM – 7:30 PM
Where: The HiVE, #210 – 128 W Hastings St.

AGENDA

  • 5:30 – 6:00 PM: Networking and snacks
  • 6:00 – 7:00 PM: Presentation
  • 7:00 – 7:30 PM: Q&A and Wrap
  • 7:45 – 8:45 PM: Post-event social!

PRESENTER
Michael Roy headshot
For the past two years, Michael Roy served as the first National Digital Director for Canada’s NDP. Under his leadership, the Digital department raised $7.25 million from 63,000 donors, mobilized 65,000 people to attend events across the country, and recruited over 13,000 volunteers. Michael is now a Principal at Point Blank Creative in Vancouver.

Twitter: @mikleory
Instagram: @mikelroy

TWITTER
Event hashtag: #Net2van
Speaker: @mikleory
Host: @Net2van
Venue Sponsor: @HiveVancouver
Event Sponsors: @TechSoup @NTENorg @iATSPayments @CIRAnews @onedaywebsite

ACCESSIBILITY

Mobility Access: This venue does not have ramps and elevators and is not wheelchair accessible.
Hearing Access: Speakers at this event will use microphones.
Sight Access: Contact the organizers if you need an advance copy of the presentation.

We want everyone to be able to participate in the Net2Van community and events. Please don’t hesitate to let us know what we can do to accommodate your needs.

AGENDA: The Digital Nonprofit 2016

Now in its 3rd year, The Digital Nonprofit Conference is ready to take you to the next level of tech success in your organization. Here’s our agenda for Wednesday, April 13.

AGENDA

8:45 – 9:15 AM: Registration, coffee and snacks

  • 9:15 – 9:22 AM: Introduction and welcome

  • 9:25 – 9:32 AM: “Why my nonprofit invests Iin technology” with Chad Leaman of Neil Squire Society

  • 9:35 – 10:15 AM: “Corporate Community Engagement: How Can Nonprofits build a Corporate Community Engagement Strategy?” with Jason Mogus of Communicopia

  • 10:20 – 11:05: “Corporate Community Engagement” panel featuring

  • Moderator: Michelle Sklar

  • Stefanie Grieser, Unbounce

  • Destin Jones, Change Heroes

  • Tracey Kliesch, Vancity

  • Nicole MacLellan, TELUS

11:05 – 11:12 AM: Coffee break

  • 11:15 – 12:00 PM: “Technology Planning” with Jane Zhang of TechSoup Canada

12:05 – 12:45 PM: Lunch

12:45 – 1:25 PM: Lunchtime discussion groups (sign up at event)

  • “Activating your online brand” with Ryan Hill of CIRA
  • “Online fundraising and payment processing” with iATS Payments
  • “Project management Q&A” with Shawn Hawkins of Project Management Volunteers
  • “Technology planning” with Jane Zhang of TechSoup Canada
  • “Old Power/New Power campaigning” with Jason Mogus of Communicopia

1:30 PM: Afternoon sessions start

  • 1:30 – 2:22 PM: “When the Circus Came to Paris: What Nonprofits Can Learn from the Climate Talks” with Darren Barefoot of Capulet
  • 2:25 – 2:55 PM: “How Your Values & Technology Work Together” with Ryan Saxby Hill of CIRA

2:55 – 3:05 PM: Coffee break

  • 3:05 – 3:50 PM Online fundraising panel featuring
    • Moderator: Brady Josephson, Shift Charity
    • Chris Brandt, Music Heals
    • Stephen Bestbier, iATS Payments
    • Daryl Hatton, FundRazr
    • Shelley Milstein , Spinal Cord Injury BC

  • 3:55 – 4:50 PM: “Keeping the Digital Donor Love Alive & Thriving” with Rory Green, Fundraiser Grrl

  • 5:00 PM – 7:00 PM: Post-event social at Craft Beer Market

April Nonprofit & Tech Events

Hey friends, there’s lots of great events for the nonprofit tech community. Check ’em out! Or for the latest updates join our group on Facebook or join us on twitter at #Net2van.

NETSQUARED VANCOUVER EVENTS

Most NetSquared events are free, so don’t be shy – come join us!

Office 365 for Nonprofits

When: Monday, May 9
RSVP: http://www.meetup.com/net2van/events/228982315/

Is your staff spread across several locations? Do you have a limited budget for IT support like installations and upgrades? Do your staff and volunteers want to do their work on personal devices like smartphones or tablets? Are you tired of maintaining an in-house Exchange server? Then Microsoft Office 365 Nonprofit may be right for you.

A/B Testing your Email Campaigns

When: Tuesday, June 14
RSVP: http://www.meetup.com/net2van/events/229639306/

Net2van/Changemaker­s Picnic

When: Wednesday, July 6
RSVP: http://www.meetup.com/net2van/events/228902821/

Design an Exceptional Digital Experience

When: Tuesday, July 12
RSVP: http://www.meetup.com/net2van/events/228948710/

NETSQUARED VICTORIA EVENTS

How to Have Fun with Facebook Ads

When: Wednesday, April 20
RSVP: http://www.meetup.com/Net2Vic/events/228979468/

Karl Hardin will lead a hands-on workshop where you will learn about how to write a good ad, test it, target different audiences and learn along the way so you are better poised to increase: traffic to your website, sign ups for your e-mail list and engagement with and the reach of your brand and story.

JOBS

OpenMedia – Digital Strategist

There are few more important roles in any campaigning group than that of Digital Strategist. And, guess what, OpenMedia is on the hunt for someone who can rock this position. Check it out, consider applying yourself, and please help us spread the word!

Posting here: https://openmedia.bamboohr.co.uk/jobs/view.php?id=4

Neil Squire Society: Fundraising and Communications Intern

The Fundraising and Communications Assistant will work directly with our Fundraising and Communications Team at the National Head office of the Neil Squire Society. The successful Summer Jobs student will directly assist in implementing and furthering the Fundraising Plan and Communications strategy for the Neil Squire Society. They will play a key role in identifying, prioritizing, researching and applying for funding to increase the sustainability and ability of Neil Squire Society to support services for people with disabilities. As well, they will assist in creating content and supporting the distribution of information related to the services and opportunities available through the Neil Squire Society.

Posting here: http://www.neilsquire.ca/involved/job-opportunities/fundraising-communications-intern/

BC SPCA: Social Media Specialist

We are looking for a talented and enthusiastic individual who is passionate about great customer service and skilled in social media to take on the full-time role of Social Media Specialist working at our provincial office in Vancouver. This position is responsible for all social media channels of the BC SPCA and works in conjunction with the Online Marketing Manager to create and implement an overall social media strategy to promote the mission of the society. This position also provides social media advice and support for program departments and for SPCA branches across the province to highlight adoptions, education, advocacy and fundraising efforts.

Posting here: http://www.spca.bc.ca/about/careers/social-media-specialist.html

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If you have a job to share reach out on Twitter using the hashtag #net2van.
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OTHER COOL STUFF

DinnerPartyYVR

When: Saturday, April 9
RSVP: http://dinnerpartyyvr.com/

Take part in this a one-of-a-kind simultaneous dinner party event!

Here’s how it works: Hobby chefs — aka people who love to cook and entertain — host dinner parties across Vancouver in support of their favourite charities. Diners (aka you!) select a meal to attend and have an awesome night out, meeting new friends, and then joining up with all of the other dinner party guests, Hobby Chefs, charity representatives and partners at the after party.

Stewardship – It’s Easier than Asking for Money (Langley)

When: Thursday, April 14
RSVP: http://www.meetup.com/Association-of-Fundraising-Professionals-Vancouver-area/events/229770192/

The donor relationship is extremely complex. It can be fraught with personal passions, family issues, financial successes and failures and people’s legacies.

We all seek to help our donors connect their gifts with the importance their support can make to our organizations. Using real-life scenarios and examples of best practice, fundraising veterans Judy Savage and Rose Terzariol make a compelling case for why and how a commitment to donor stewardship will help you reach your fundraising goals.

The Canadian Internet Marketing Conference (Squamish)

When: April 14–15, Squamish BC
Tickets: http://www.digitalbuzz.ca

Net2van members get 40% off with the code 40NET2VAN

Join hundreds of business owners and marketing professionals at the Canadian Internet Marketing Conference in 2016. It is your chance to learn and connect with the biggest names in marketing and leave transformed with practical ways to harness the power of digital in your business.

Enjoy information from speakers from eBay, Google, Canada Post, Telus, Warner Music, WestJet, Yahoo, Shopfiy, Mediative, Jelly Marketing, Richway Tech and many more.

Prospect Management in the Raiser’s Edge

When: Thursday, April 21
RSVP: http://www.meetup.com/BCBlackbaudUsers/events/229792250/

BCIT recently created new coding and documentation for a detailed system of Prospect Management using the Raiser’s Edge Prospect Module. BCIT Prospect Researcher, Robert Aucoin, will present the rationale and development of this system, with a specific technical focus toward the additional coding applied to Proposals, Actions, Attributes, and Notes to make the entire thing function.

Cecilia Tupper from Parkinson Society British Columbia will share her perspective specifically on Planned Giving Prospect Management and how her organization tracks PG legacy gifts through Notes and Attributes.

Social Media Camp (Victoria)

When: May 5–7
RSVP: https://smc.eventbrite.ca/?discount=NetSquared

Net2van members get $150 off any ticket with the code NetSquared

Social Media Camp is a three-day, knowledge-rich conference that covers all key issues for getting the most out of social media marketing, whether you’re responsible for driving website traffic, managing the online marketing budget, reputation management, customer service or stewarding your company’s online brand.

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Got a nonprofit tech event that should be in the next newsletter? Let me know! Tweet at us using the hashtag #net2van.

Nonprofit Tech Event Roundup for March and April 2016

The Digital Nonprofit conference is sold out (sorry if you missed getting tickets – we’ve secured a bigger venue for 2017), but there’s other great conferences in BC this spring. We have exclusive discount codes available for The Canadian Internet Marketing Conference (Squamish) and Social Media Camp (Victoria).

The Canadian Internet Marketing Conference

When: April 14–15, Squamish BC
Tickets: http://www.digitalbuzz.ca

Net2van members get 40% off with the code 40NET2VAN

Join hundreds of business owners and marketing professionals at the Canadian Internet Marketing Conference in 2016. It is your chance to learn and connect with the biggest names in marketing and leave transformed with practical ways to harness the power of digital in your business.

Enjoy information from speakers from eBay, Google, Canada Post, Telus, Warner Music, WestJet, Yahoo, Shopfiy, Mediative, Jelly Marketing, Richway Tech and many more.

Social Media Camp

When: May 5–7
RSVP: https://smc.eventbrite.ca/?discount=NetSquared

Net2van members get $150 off any ticket with the code NetSquared

Social Media Camp is a three-day, knowledge-rich conference that covers all key issues for getting the most out of social media marketing, whether you’re responsible for driving website traffic, managing the online marketing budget, reputation management, customer service or stewarding your company’s online brand.

NETSQUARED VANCOUVER EVENTS

Office 365 for Nonprofits

When: Monday, May 9
RSVP: http://www.meetup.com/net2van/events/228982315/

Is your staff spread across several locations? Do you have a limited budget for IT support like installations and upgrades? Do your staff and volunteers want to do their work on personal devices like smartphones or tablets? Are you tired of maintaining an in-house Exchange server? Then Microsoft Office 365 Nonprofit may be right for you.

NETSQUARED VICTORIA EVENTS

Driving Growth and Social Impact w/ Public Sector & Tech Community Collaboration

When: Thursday, March 10
RSVP: http://www.meetup.com/Net2Vic/events/228985014/

Can collaborations between the BC public sector and the BC tech community accelerate economic growth and social impact? The B.C. Developers’ Exchange (http://bcdevexchange.org) is an initiative of the B.C. Government that’s adopted lean startup methodology to find out. Join David Hume, one of the co-founders of the DevExchange, in a discussion about the experiment and how your participation can take it to the next level.

How to Have Fun with Facebook Ads

When: Thursday, April 21
RSVP: http://www.meetup.com/Net2Vic/events/228979468/

Karl Hardin will lead a hands-on workshop where you will learn about how to write a good ad, test it, target different audiences and learn along the way so you are better poised to increase: traffic to your website, sign ups for your e-mail list and engagement with and the reach of your brand and story.

EVENTS PLANNED BY OUR COMMUNITY FRIENDS

Beyond the Grant: Advanced Grant Writing, and Alternative Funding, Financing, Enterprise & Investment Options

When: Wednesday, March 16
RSVP: https://www.eventbrite.com/e/the-amp-workshop-series-amp-up-your-impact-tickets–19937842624

In recent years, many go-to sources of grant funding for non and for profit organizations alike have either dwindled or become increasingly difficult to compete for. In this workshop we will cover:

  • Efficient and effective grant writing skills
  • Unconventional sources of grant funding
  • The funding landscape beyond the grant.

You will learn how to research other sources of funding and financing, and how to think creatively about how your or your organization’s projects could be funded.

Non-Profit Law Matters: Governance Best Practices and Preparing for New Legal Changes

When: Thursday, March 17
RSVP: https://www.eventbrite.com/e/non-profit-law-matters-governance-best-practices-and-preparing-for-new-legal-changes-tickets–21494094415

The session will cover some of the following:

  • Running a non-profit association or society – drafting by-laws, constitution, and new laws that will impact all societies across the province and the transition which will be required of existing societies;
  • Good-governance practices and board management topics;
  • Management of volunteers and creating and following appropriate policies for governing board of directors and members of the society;

Salesforce Nonprofit User Group: New Features!

When: Thursday, March 31
RSVP: http://www.eventbrite.ca/e/vnug-npsp–3-new-functionality-tickets–22478643227?aff=es2

The Vancouver Non-Profit Salesforce User Group is gearing up for the next 2016 meet-up. For everyone running NPSP 3 or exploring the benefit of upgrading, this session will highlight some of the new functionality that has been released in the last six months.

  • Grants
  • Soft Credits
  • Matching Gifts
  • In Honour/In Memory

Psychology for Digital Behavior Change – Vancouver (2-day + Advanced 3rd day)

When: April 6–8
RSVP: http://www.alterspark.com/training/psychology-for-digital-behavior-change

On days 1–2, you’ll learn how to apply the same psychological strategies that drive the world’s most successful websites, mobile apps, and social media campaigns. You’ll obtain exclusive psychological design resources and develop the ability to recognize and apply over 50 principles of persuasive psychology. Day 3 will teach you how to build psychological architectures – the winning design patterns that drive influential campaigns and technologies.

DinnerPartyYVR

When: Saturday, April 9
RSVP: http://dinnerpartyyvr.com/

Take part in this a one-of-a-kind simultaneous dinner party event!

Here’s how it works: Hobby chefs — aka people who love to cook and entertain — host dinner parties across Vancouver in support of their favourite charities. Diners (aka you!) select a meal to attend and have an awesome night out, meeting new friends, and then joining up with all of the other dinner party guests, Hobby Chefs, charity representatives and partners at the after party.

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Got a nonprofit tech event that should be in the next newsletter? Let me know! Tweet at us using the hashtag #net2van.

July 12: Design an Exceptional Digital Experience

With more ways to communicate with people than ever before, how do you know if you’re making the right impact? How do you get real engagement?

We’re in an interesting time where marketing is changing from the hands of companies to the hands of the people, and not enough organizations are using it strategically yet. The companies that have built themselves around innovating how they connect with people and a deep appreciation of human-centred design have gone on to create lasting relationships.

In this workshop, you’ll learn how to assess your organization’s brand and digital footprint, look at case studies of leading digital experience organizations, and learn how to help your organization stand out, connect with people, and stay ahead of the curve.

RSVP on Meetup

When: Tuesday, July 12, 5:30 PM – 7:30 PM
Where: The HiVE, #210 – 128 W Hastings St.

AGENDA

  • 5:30 – 6:00 PM: Networking and snacks
  • 6:00 – 7:00 PM: Presentation
  • 7:00 – 7:30 PM: Q&A and Wrap
  • 7:45 – 9:00 PM: Post-event social!

PRESENTERS

Arpy Dragffy, PH1 Media, Founder & Director of Strategy
arpy-dragffy-PH1

A strategist and educator who has been working in technology and web for thirteen years. He strives to find new ways to create exceptional digital experiences and his approach is based on a hybrid education in architecture, communication, creative writing, and interaction design. During that time he’s been an educator, designer, UX strategist, marketing manager, startup advisor, writer for companies like Red Bull, Hootsuite, Bodog, Sage Software, Blueprint, and Monster.

Brittany Hobbs, PH1 Media, Branding & Agency Director
brittany-hobbs-PH1

An award-winning advertising agency veteran who has led traditional and digital campaigns for multi-billion dollar corporations and government agencies. She has a dedication to research, ethnographic study, and adds play into all her client work. She has worked with brands like Honda, United Nations, Government of Canada, Tourism British Columbia, and TELUS.

TWITTER
Event hashtag: #Net2van
Presenters: @arpyd
Venue Sponsor: @HiveVancouver
Event Sponsors: @iATSpayments @TechSoup @NTENorg @onedaywebsite

ACCESSIBILITY

Mobility Access: This venue does not have ramps and elevators and is not wheelchair accessible.
Hearing Access: Speakers at this event will use microphones.
Sight Access: Contact the organizers if you need an advance copy of the presentation.

We want everyone to be able to participate in the Net2Van community and events. Please don’t hesitate to let us know what we can do to accommodate your needs.

JASON MOGUS: How to win in the 21st Century

The Digital Nonprofit Conference is ready to take you and your organization to the next level of tech success. This year’s line up of presenters includes experts in the tech, nonprofit and private sectors, delivering deep dive discussions on topics ranging from:

  • Capacity planning in the digital world
  • Choosing the right tech tools to suit your organization’s values
  • Cultivating digital talent
  • Digital fundraising & donor engagement
  • Building community engagement strategies with corporate partners

Discover our full line-up of experts in the conference agenda .

How to win in the 21st Century

Non-profits, governments, and civil society groups are not immune from the disruption digital networks have wrought in every other aspect of society. Jason and his team recently studied 40 campaigns, companies, and organizations that have recently won substantial social change efforts, and analyzed the common principles underlying their success. The results lined up with a career spent studying (and living) digital networks and movements.

Jason will be sharing the results of this research in Vancouver for the first time – a month before its official international launch. These principles of 21st Century campaigns will be combined with stories that bring them to live, and approaches to make them practical for organizations of all sizes and stripes.

Jason Mogus

Jason Mogus
Twitter: @MogusMoves

Jason is the principal strategist at Communicopia, a strategy consultancy that helps social change institutions become more like movements. With more than twenty years of digital transformation and campaign experience, he has led projects for some of the world’s most recognized social change brands including Human Rights Watch, the Tar Sands Solutions Network, NRDC, Consumer Reports, the UN Foundation, and the David Suzuki Foundation. Jason is the founder of the 15 year old Web of Change conference and he created the world’s first research report on the state of digital teams in non-profits. A recognized thought leader in the fields of network campaigns, digital teams, and organizational change catalyzed by technology, in 2014 Jason was named a Leadership Fellow at the Broadbent Institute.

RYAN SAXBY HILL: Do your technology choices support your organization’s values?

The Digital Nonprofit Conference is ready to take you and your organization to the next level of tech success. This year’s line up of presenters includes experts in the tech, nonprofit and private sectors, delivering deep dive discussions on topics ranging from:

  • Capacity planning in the digital world
  • Choosing the right tech tools to suit your organization’s values
  • Cultivating digital talent
  • Digital fundraising & donor engagement
  • Building community engagement strategies with corporate partners

Discover our full line-up of experts in the conference agenda .

Do your technology choices support your organization’s values? Working to build a better online Canada with informed technology choice

What does your choice of technology say about your values? How can choices about technology help build community? Sometimes decisions about Internet technologies seem small, but these small choices add up. Building a strong, resilient, and accessible Internet in Canada requires us all to understand how our decisions affect the larger Internet ecosystem and what we can do to ensure that our decisions are in line with our values.

Using data from the .CA Internet Factbook gathered from audits of 400 Canadian non-profit organizations conducted by Framework, and examples from the Internet and domain name industry, this session will address some key decisions about Internet technology and how non-profit executives can make choices that respect their mission, values and the needs of their clients.

Ryan Saxby Hill

Ryan Saxby HillTwitter: @saxby
Ryan Saxby Hill is an expert in communications and digital marketing. He is currently the communications manager with the Canadian Internet Registration Authority, operators of the .CA domain name. Previously, Ryan led media relations and online engagement efforts at the Canada Foundation for Innovation and has held positions handling global communications and PR programs for Ciena Corporation and Nortel Networks.

Ryan is a founder of Apartment613, an award winning Ottawa-based digital community media organization and serves on the board of directors for the Centretown Citizens Ottawa Corporation, one of Canada’s most innovative non-profit housing providers.

PANEL: Corporate Community Engagement: How Can Nonprofits build a Corporate Community Engagement Strategy?

The Digital Nonprofit Conference is ready to take you and your organization to the next level of tech success. This year’s line up of presenters includes experts in the tech, nonprofit and private sectors, delivering deep dive discussions on topics ranging from:

  • Capacity planning in the digital world
  • Choosing the right tech tools to suit your organization’s values
  • Cultivating digital talent
  • Digital fundraising & donor engagement
  • Building community engagement strategies with corporate partners

Discover our full line-up of experts in the conference agenda .

Corporate Community Engagement: How Can Nonprofits build a Corporate Community Engagement Strategy?

How to build engaging & sustainable partnerships with the businesses in your community.

Local businesses and nonprofits have a great many reasons to partner up, such strengthening community relationships, creating new business opportunities and building awareness around the needs of great causes. Hear from our panel of experts on what they are doing to connect nonprofits with local businesses and the successful engagement strategies they are using to create wins for all.

Panelists

DESTIN JONES: Head of Community, Change Heroes

Twitter: DestinFall
Destin Jones is a community management and grassroots marketing professional with over 10 years of experience developing innovative and unique community strategies, programs and campaigns. Destin currently spends her days as the Head of Community for local Vancouver startup Change Heroes, and previous to that led community at Hootsuite and then Latergramme. She is a community management instructor at UBC and also volunteers as the Head of Marketing & Partnerships for #SingItFwd, a local fundraising and advocacy campaign focused on youth music education.

More panelists to be announced soon!

RORY GREEN: Keeping the Digital Donor Love Alive & Thriving

The Digital Nonprofit Conference is ready to take you and your organization to the next level of tech success. This year’s line up of presenters includes experts in the tech, nonprofit and private sectors, delivering deep dive discussions on topics ranging from:

  • Capacity planning in the digital world
  • Choosing the right tech tools to suit your organization’s values
  • Cultivating digital talent
  • Digital fundraising & donor engagement
  • Building community engagement strategies with corporate partners

Discover our full line-up of experts in the conference agenda .

Keeping the Digital Donor Love Alive & Thriving

“Retention is the new acquisition and customer service is the new marketing.”
-Joe Connelly

The data is in: keeping and growing the donors you have is a better use of your time and money than finding new ones. But are we doing all we can to make the our causes deserve to feel special, appreciated and valued?

As non-profits we are focused on our bottom lines and fiscal year ends. But that’s not how our donors measure our work. They pay attention to the thank-yous they receive and how they feel when they get them. Maybe that is why, as a sector, we have a big problem: donors are falling out of love with giving to us.

Join Rory Green as she explores why your donors support you and why they stop.Together we’ll dive into real life examples examples of what charities have done to keep their donors. You will be inspired to make Donor Love a priority in your digital work and walk away with the practical tips to help donors keep that loving feeling.

Rory Green

Rory Green
Twitter: @RoryJMGreen
Rory Green is currently the Associate Director, Advancement, for the Faculty of Applied Science at Simon Fraser University in Vancouver, BC. She has also worked in major and corporate giving at BCIT and the Canadian Cancer Society. Rory’s passion is donors. How to listen to them. How to talk to them. How to help them feel joy through philanthropy. In her spare time, Rory is the founder and editor of Fundraiser Grrl, the fundraising community’s go-to source for comic relief.

DARREN BAREFOOT: When the Circus Came to Paris: Lessons Learned from the Climate Talks

The Digital Nonprofit Conference is ready to take you and your organization to the next level of tech success. This year’s line up of presenters includes experts in the tech, nonprofit and private sectors, delivering deep dive discussions on topics ranging from:

  • Capacity planning in the digital world
  • Choosing the right tech tools to suit your organization’s values
  • Cultivating digital talent
  • Digital fundraising & donor engagement
  • Building community engagement strategies with corporate partners

Discover our full line-up of experts in the conference agenda .

When the Circus Came to Paris: Lessons Learned from the Climate Talks

This past December, the Paris climate talks were the greatest show on Earth. What lessons can we extract from 16 days of media frenzy, all-night negotiations and bad baguettes? Darren shares stories and hard-earned wisdom about digital communications from back stage at COP 21.

Darren Barefoot

Twitter: @dbarefoot
Darren Barefoot
Darren Barefoot is a writer, technologist and marketer. He’s co-founder of Capulet Communications where he heads a unique movement-marketing program designed for cause-based organizations and leaders ready to engage online movements. He speaks regularly as a digital strategy expert and has been featured on the CBC, BBC and in Wired, the Wall Street Journal among others. He’s the co-author of Friends with Benefits: A Social Media Marketing Handbook. He’s also authored a number of e-books, the most recent being “The Noble Arsonist: Tips for stoking fires and igniting movements for NGOs (and companies that care)”. He recently returned from two years at the United Nations climate change secretariat, where he was consulting on digital strategy.