New #Net2van member Anne Stoll summarizes the learnings from “Using small wins to grow social media revenue” into a couple of key quotes. AWESOME! http://goo.gl/YTStaw
SLIDES AND VIDEO: $ocial Media? Using small wins to grow social media revenue
Slides
Social Media for Fundraising: Using Small Wins to Grown Social Media Revenue from NetSquared Vancouver
Ever heard it said “there’s no ‘$’ in social media. Just a plain old letter ‘s’?” Many organizations have found that a strong social media presence has not yet translated directly into significant fundraising revenue.
Shoni Field shares the BC SPCA’s experiences using a ‘small wins’ approach to growing their social media sourced revenue. This video was recorded at NetSquared Vancouver’s September 2, 2014 meetup.
Video: Shoni’s Presentation
Video: Needs Parade Community Updates
PRESENTER
Shoni Field
As Director of Fundraising Innovation at the BC SPCA, Shoni Field explores dynamic opportunities in micro-campaign and peer-to-peer fundraising that deeply engages their support base. Shoni has eighteen years of experience in direct response fundraising. She has worked with a range of non-profits including The Pembina Institute, Imagine1Day, EcoJustice, The Arthritis Society and the B.C. Cancer Agency.
Net2van September News
Fall is coming, which means it’s almost fundraising season! To help you Net2van and our community partners have scheduled a trio of events to help you raise more money online.
UPCOMING NET2VAN EVENTS
All NetSquared Vancouver events are free or by donation.
$ocial Media? Using small wins to grow social media revenue
When: Tuesday, September 2
RSVP: http://goo.gl/7ZXBQ7
Many organizations have found that a strong social media presence has not yet translated directly into significant fundraising revenue.The BC SPCA’s Shoni Field will share their experiences using a ‘small wins’ approach to growing their social media sourced revenue.
Case studies include: BC SPCA Medical Emergency, Second Chance Holiday Campaign, Calendar Contest and National Cupcake Days.
Best Practices for Online Donations
When: Tuesday, October 7
RSVP: http://goo.gl/JVzprm
Social Media Tune-Up for Nonprofits (with Hootsuite!)
When: Wednesday, October 15
RSVP: http://goo.gl/yvwgnm
Prepare for #GivingTuesday with online fundraising tips from Hootsuite’s expert coaches.
Holiday Fundraising Bootcamp: 10 Tips to Ensure Fundraising Success
When: Tuesday, November 4
RSVP: http://goo.gl/B3tKGl
Join Briteweb’s Creative Director, Samantha Langdorf, as she shares 10 essential tips to maximize your holidays efforts. Samantha will draw from experiences and present case studies from working with clients such as Acumen, Obakki Foundation and Possible Healthcare.
UPCOMING EVENTS FROM OUR COMMUNITY FRIENDS
Storymakers
StoryMakers 2014 – TechSoup Global’s annual digital storytelling campaign combining webinars, global tweet- chats, and meet-ups – opens for submissions August 26, 2014. Enter for a chance to win $13,000 in prizes, to have your video showcased across the TechSoup Global network and to build a great fundraising tool along the way. Learn how to make stories that stand out! http://j.mp/1ys2wgZ
Importing & Global Change in the Raiser’s Edge
When: Thursday, September 18
RSVP: http://goo.gl/I73o7G
This event will cover the topics of Importing and Global Change, Add & Delete inThe Raiser’s Edge. Baird Hall from O-matic Software will be presenting on Import-o-matic, an advanced and flexible import utility for The Raiser’s Edge that saves organizations countless hours by streamlining and standardizing imports.
Scotiabank Philanthropic Forum
When: Wednesday, Sept 24
More info: http://goo.gl/Ss1bfL
Industry leaders will share insights into philanthropic trends, best practices and the charitable giving climate in British Columbia.
Salesforce Nonprofit user group: Talking about data maintenance
When: Thursday Sept 25; 2–4pm at salesforce office in gastown.
RSVP: email bbreisnes@davidsuzuki.org
Mining the Potential of Special Events with special guest presenter Chris Lowe
When: Thursday, September 25
RSVP: http://bit.ly/ubdtRk
Chris Lowe knows all there is to know about special events and he’s willing to share it with us at this exciting breakfast event!
Volunteer Futures conference
When: Thursday, September 25 and Friday, September 26
RSVP: http://goo.gl/cnvkSU
Learn from one another and make connections at Volunteer Futures. The 2-day conference is filled with inspiring keynote addresses, practical workshops and plenty of opportunities to network with non-profit colleagues from across BC.
British Columbia Association for Charitable Gaming Symposium
When: Tuesday September 30 and Wednesday October 1
RSVP: http://goo.gl/VhEDji
The 2014 Symposium is themed around Public Policy and Communications with some time spent talking about the Community Gaming Grant program.
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Got an event that should be in the next newsletter? Let me know!
VIDEO: The End of Slacktivism
OpenMedia.ca’s Vojtech Sedlak joined Net2van for our summer meetup to share their strategy for converting clicktivists to online activists. Find out how one of the leading Canadian online advocacy groups understands and facilitates online engagement and learn how you can can help your supporters find their way to deeper online engagement.
Community Updates
Members of the Net2van community shared their latest projects and needs during our one-minute updates.
- Nonprofit podcast on CITR: http://sectorpodcast.wordpress.com
- Donate your old work clothes! http://www.dressforsuccess.org/supportdfs_donationdrives.aspx
- Microsoft Users Group: http://www.vantug.com
- Secure communications app. Free for nonprofits: http://www.securecommobile.com
- Marijuana reform campaign: http://sensiblebc.ca
- Looking for volunteers and event attendees: http://peacegeeks.org
- Volunteer with Net2van: https://www.net2van.com/about/volunteer/
- Vervet Monkey Foundation – Come volunteer with monkeys in South Africa: http://vervet.za.org
Awesome August Events
Net2van and our community partners have some great events scheduled for the next two months. Keep reading for our August and September lineup.
UPCOMING NET2VAN EVENTS
All NetSquared Vancouver events are free or by donation.
The End of Slacktivism: How to Understand, Facilitate & Deepen Online Engagement
When: Tuesday, August 5
RSVP: http://goo.gl/LQHZU1
How do you visualize an engagement scheme that fits your organization? What tracking is needed and what it will cost you? Find out how one the leading Canadian online advocacy groups, OpenMedia, understands and facilitates online engagement and learn how you can can help your supporters find their way to deeper online engagement.
$ocial Media? Using small wins to grow social media revenue
When: Tuesday, September 2
RSVP: http://goo.gl/7ZXBQ7
Many organizations have found that a strong social media presence has not yet translated directly into significant fundraising revenue.The BC SPCA’s Shoni Field will share their experiences using a ‘small wins’ approach to growing their social media sourced revenue.
Case studies include: BC SPCA Medical Emergency, Second Chance Holiday Campaign, Calendar Contest and National Cupcake Days.
UPCOMING EVENTS FROM OUR COMMUNITY FRIENDS
Groundswell Open House
When: Monday, August 11
RSVP: http://groundswellcommunity.ca/next-open-house/
Come if you’re interested in applying, checking us out, learning more, volunteering and/or just wondering what we’re up to. Groundswell offers three intensive alternatives-to-business programs bringing together 30 youth under the age of 35 to work individually and together to rethink economic logics and build new projects.
Creating Your Digital Strategy – An Evening with Matt Toner
When: Wednesday, August 20
RSVP http://goo.gl/xwnIzL
Matt will share his personal experience in developing digital media strategies for film, TV, gaming and interactive media. This is an opportunity to learn and connect with Matt in an intimate, workshop style setting.
Importing & Global Change in the Raiser’s Edge
When: Thursday, September 18
RSVP: http://goo.gl/I73o7G
This event will cover the topics of Importing and Global Change, Add & Delete inThe Raiser’s Edge.
Baird Hall from O-matic Software will be presenting on Import-o-matic, an advanced and flexible import utility for The Raiser’s Edge that saves organizations countless hours by streamlining and standardizing imports.
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Got an event that should be in the next newsletter? Let me know!
VIDEO: Creating a Digital Community: The Adventures (and misadventures) of Fundraiser Grrl
In February 2013 Fundraiser Grrl was born, from a desire to bring together fundraisers from around the world – to commiserate, eye roll, sympathize and laugh out loud at the bizarre and amazing moments we all experience in our crazy wonderful careers. Since it began, over 200,000 fundraisers have visited the site, and it averages over 1,000 visitors per day.
On July 8 Major Gifts fundraiser Rory Green shared what she has learned about using social media to build a community, what worked, and what didn’t, and how to apply this to your work in the non-profit sector.
Your Hootsuite Social Media Surgeons
When: Monday, July 21. 6:00 PM
Where: Hootsuite Headquarters
Does your nonprofit need help getting its social media strategy to a healthy place? Join NetSquared and Hootsuite for personalized and hands-on assistance with your organization’s social media strategy. It’s one-on-one office hours for all your social media questions!
Surgeons
Hootsuite’s expert social media and marketing coaches will be there to guide you!
Chandra Brun – @cb_devonshire 
Customer Success Manager
Expertise includes
- Over all Hootsuite functionality/training
- Analytics
- Campaign Management
Name: Carla Cristoffanini – @HootCarla 
Social Media Coach
Expertise includes
- Analytics expert: Setting up URL parameters for shortened links, analyzing engagment and analytics best practices
- Hootsuite apps – using youtube, instagram, iconosquare, tumblr to expand reach
- Monitoring and search expert
Name: Karolina Nowak – @HootKaro 
Social Media Coach
Expertise includes
- Twitter and Facebook best practices
- Social Media Strategy Planning
- Importance of Content Strategy
Ada Juristovski – @adajuri 
Social Media Coach Team Lead
Expertise includes
- Proactive Listening on social media
- Curating interesting content
- Collaborating with your team on social!
Name: Rob Feduk – @rfeduk 
Sr Solution Delivery Manager
Expertise includes
- Social Strategy (particularly for larger orgs but i’ve worked SME a lot, too)
- Analytics
- Content management & security
Kemp Edmonds – @kempedmonds 
Solutions Consultant
Expertise includes
- Engaging Content and Creating Value for your Target Audience
- Advocacy Programs
- Conversion Tracking and Measurement
The End of Slacktivism: How to Understand, Facilitate and Deepen Online Engagement
Liking a social media post, clicking a link, visiting a website and even reading an email or signing an online petition, all of the above may seem as trivial acts of engagement, when your organization strives to advance complicated social, political, environmental or cultural agendas. However when you envision these individual actions as parts of an individual’s journey up the mountain of engagement, you can start to see how even a single Facebook like, or one opened email, can constitute a crucial act of engagement for your organization.
But how do you visualize an engagement scheme that fits your organization? What tracking is needed and what it will cost you? Find out how one the leading Canadian online advocacy groups, OpenMedia, understands and facilitates online engagement and learn how you can can help your supporters find their way to deeper online engagement.
When: Tuesday, August 5 2014, 5:30 PM – 7:30 PM
Where: HiVE Vancouver, #210 – 128 W Hastings St.
PRESENTER
Vojtech Sedlak (@vojtechsedlak) is the Data Intelligence Coordinator for OpenMedia. Originally from the Czech Republic, Vojtech has pursued both academic and professional opportunities in the areas of journalism, web development, communication and digital anthropology. A proud graduate of Pearson College UWC, Vojtech holds a BA in Communication from Simon Fraser University and is currently living in Vancouver, Canada.
AGENDA
- 5:30 – 6:00 PM: Networking and snacks
- 6:00 – 7:00 PM: Presentation
- 7:00 – 7:30 PM: Q&A and Wrap
- 7:45 – 9:30 PM: Post-event social!
Event hashtag: #Net2van
Host: @Net2van
Presenter: @vojtechsedlak @TheOpenMedia
ACCESSIBILITY
Mobility Access: This venue does not have ramps and elevators and is not wheelchair accessible.
Hearing Access: Speakers at this event will use microphones.
Sight Access: Contact the organizers if you need an advance copy of the presentation.
We want everyone to be able to participate in the Net2Van community and events. Please don’t hesitate to let us know what we can do to accommodate your needs.
July Nonprofit Tech Events
All NetSquared Vancouver events are free or by donation.
Creating a Digital Community: The Misadventures of Fundraiser Grrl
When: Tuesday, July 8
RSVP: http://goo.gl/vXBjdS
In February 2013 Fundraiser Grrl was born, from a desire to bring together fundraisers from around the world – to commiserate, eye roll, sympathize and laugh out loud at the bizarre and amazing moments we all experience in our crazy wonderful careers. Since it began, over 200,000 fundraisers have visited the site, and it averages over 1,000 visitors per day.
Rory is a major gifts fundraiser, who had little to no experience with the digital marketing, when she started the site. In this session, she will share what she has learned about using social media to build a community, what worked, and what didn’t, and how to apply this to your work in the non-profit sector.
Social Media Surgery for Nonprofits with Hootsuite
When: Monday, July 21
RSVP: http://goo.gl/8H972W
Join Net2van and Hootsuite for free personalized and hands-on assistance with your organization’s social media strategy. It’s one-on-one office hours for all your social media questions!
NOTE: we’ve recently added more seats, but RSVP now because this quarterly event fills up fast!
UPCOMING EVENTS FROM OUR COMMUNITY FRIENDS
The Non-Dilutive Roundup: Funding Alternatives to Balance Your Capital Needs
When: Tuesday, July 15th
RSVP: http://goo.gl/1HolVo
Attendees can expect to learn the best applications of various non-dilutive sources (including SR&ED, FuturPreneur grant programs, IRAP, and countless government grants) plus how to maximize their chances of successful funding.
Social Innovation Summer Accelerator
When: July 15 – August 26, 2014
RSVP: http://goo.gl/9tmm6Y
Are you a Radical Doer? You do things differently. You may or may not think of yourself as a social entrepreneur, but you’re purposefully building a better world for yourself and those around you. Become one of a hand-selected group of entrepreneurs to receive the support you need to launch confidently.
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That’s it for now. See you soon!
EVENT REPORT: The Canadian Anti-Spam Act: What Nonprofits need to know before July 1
On June 17 NetSquared Vancouver partnered with Methodworks Consulting’s Jim Freer and Lawyer Maanit Zemel. The two of them provided a thorough introduction to what charities and nonprofits need to know about this legislation that goes into effect July 1, 2014.
Slides
Video: Screencast
Video by Eoghan Moriarty
Presenters
Maanit Zemel
Maanit Zemel is a lawyer and commercial litigator with substantial experience and expertise in internet and social media law, including Canada’s Anti-Spam Legislation (CASL), online defamation and cyberbullying. Prior to starting her own internet law practice in Toronto, Ms. Zemel was a partner at a large national law firm. Ms. Zemel regularly advises businesses, charities, and non-profits on practical and effective CASL compliance policies and procedures.
Jim Freer
Non-Profit Systems Consultant | Method Works Consulting
Jim is Method Works’ data guru. He is proficient with the range of Blackbaud’s web and fundraising product and has been professionally programming for over a decade. Today he’s here to speak about CASL (the Canadian Anti-Spam Legislation) and the importance of process, workflows, and systems in ensuring compliance with the new legislation.