After two years of sold-out programs in the United States, Social Media for Nonprofits is heading to Toronto, Canada on June 26th as part of Net Change Week, and featuring an all-star lineup sharing practical tips and tools for fundraising, marketing & advocacy.
Check out Todd Levy, Founder & Managing Partner of DonorDrive & Global Cloud; Danielle Restivo of LinkedIn, Tierney Smith of TechSoup Canada; Amanda Graiger Munday of Timeraiser; Laura Bradley of SickKids Foundation; and Claire Kerr of Artez Interactive. This heroic lineup will provide attendees with concrete insights and takeaways; showcase best practices and pitfalls to avoid; and provide free, helpful resources for nonprofits and causes.
Tickets for the full day conference, including breakfast, lunch & beverages start at just US$95 (nonprofit <$500K) and you can save $20 off $125 (>$500K) and $175 (corporate & consultants) tickets with the discount code “SM4NP”.
OpenMedia.ca is looking for a new Online Community Facilitator. If you are a social media expert and are looking to join a team of young, passionate, and dedicated individuals, check out the job description here: www.openmedia.ca/work
LOCATION W2 Media Cafe
111 W Hastings, Vancouver, BC
DATE AND TIME Tuesday, June 12, 2012
Doors at 5:30 PM
Starts at 6:00 PM
Wraps at 7:30 PM
Our panelists
Leah Gregg is a creative instigator and visual storyteller. Currently you’ll find her working in the wild world of advertising as Content and Community Manager at Rethink.
For the previous five years, she was on the Communications team at Union Gospel Mission where she broadcasted stories about love and redemption from the poorest postal code in Canada using social media and photography. Two highlights from her time at UGM include; co-founding PHOTO 101, a photography workshop for people working through alcohol and drug recovery and #HAWAction, an awareness campaign she managed for last year’s Homelessness Action Week.
If you were posting Leah to Instagram, you’d tag her with #Photog #Runner #ChocolateLover #BigFeet #BigHeart. She totally tumbles, tweets, and contributes to many other areas of the social web. You’ll find all those links here.
Theodora Lamb‘s passion for non-profit organizations led her to the web where she helps to strengthen online communities. She works with several organizations as an online community manager. Her background in radio and television allows her to bridge her passion for storytelling, media and the web and when she can, she loves to write about redheads on her blog, GingerAiling.com
Lima Al-Azzeh is the Community Manager for Eat St., where she has finally managed to incorporate her skills for communication with her lifelong pursuit of finding the best food the world has to offer. Previously, Lima served as the associate editor for Suite101.com and has been published in several print and online magazines.
Leah is a panelist for the June 2012 Net Tuesday about the role of “Community Manager”. She’s also super talented and smart. Check out her bio!
Leah Gregg
Photo: Ami Sanyal
@leahgregg
Leah is a creative instigator and visual storyteller. Currently you’ll find her working in the wild world of advertising as Content and Community Manager at Rethink.
For the previous five years, she was on the Communications team at Union Gospel Mission where she broadcasted stories about love and redemption from the poorest postal code in Canada using social media and photography. Two highlights from her time at UGM include; co-founding PHOTO 101, a photography workshop for people working through alcohol and drug recovery and #HAWAction, an awareness campaign she managed for last year’s Homelessness Action Week.
If you were posting Leah to Instagram, you’d tag her with #Photog #Runner #ChocolateLover #BigFeet #BigHeart. She totally tumbles, tweets, and contributes to many other areas of the social web. You’ll find all those links here.
David Suzuki Foundation Healthy Oceans campaigner Jodi Stark attended NetSquared Camp last weekend. And she learned something! Yay! So these unconferences are worth doing. 🙂
Jodi’s story
Last weekend I went to Eli’s NetSquared Camp where I learned that an image coupled with some text is BY FAR the most liked, shared and commented on item you can post on Facebook. Daren Barefoot and Theo Lamb from Capulet Communications presented some very recent (and still unpublished) research that looked at the posts of 25 top NGOs (including the David Suzuki Foundation) and analyzed what type of materials got the most traction.
A compelling image or infographic topped the list. It received significantly more likes, shares and comments than any other post, including video.
So, in the spirit of learning and experimenting, I decided last week to test this out and created this image on Facebook.
And guess what? It worked! We posted this on Saturday and in short order, we got:
1000 shares
180 comments
342 likes
(The DSF page was also liked by 1000 more people this weekend. We can’t attribute this to the image, but we do know that with 1000 shares, we got huge exposure to lots of new Facebook friends).
We also got:
3050 visits to the blog from Facebook (4500 total visit)
560 people who followed up and signed our action
As predicted, this is significantly higher than most of DSF’s FB posts. This blog received almost double the amount of views than any other healthy oceans blog in the last year, and that doesn’t include the number of eye balls who saw the image on FB but didn’t link to the blog).
The post is currently #2 (out of 158) post for ‘engaged users’ for 2012 (i.e. # of unique people who have clicked anywhere on the post).
The post is currently #5 (out of 158) for ‘most talked about’ (i.e. # of unique people liking, commenting or sharing the post).
The best part is – it’s fun and easy to do! Laura Lefurgey-Smith, our intern, did a great job with the image and was great to work with.
So, I encourage all of you in your work to think about an interesting, intriguing, odd or otherwise catchy image and some very short text to go with it. I think it’s a powerful entry point to our work.
