The Digital Nonprofit 2018 Presenter Schedule
We are thrilled to announce our full line-up of presenters at The Digital Nonprofit 2018.
More than fifteen experts from across the Pacific Northwest will share their expertise, struggles, and victories in a variety of formats, including short case studies, panel conversations, and presentations.
Keynote: The Technology Strategy of Love
Tracy Kronzak, Senior Manager Partner Success. Salesforce.org (Seattle)
Tracy Kronzak will share reflections on connecting the hard work of technology to the work of the heart of mission-driven communities. Technology strategy requires us to not only know the why of what we’re executing, but the why of what we’re here in service of, and delivery in support of peace and justice. “The greatest act of love is to be of service to another human being. We begin our journey at nonprofits because we act from the heart, and the execution of our technology becomes the new territory of the heart – worth the time, thought, and certitude that all matters of the heart engender.”
How Do You Attract Tech-Literate Talent?
Crystal Henrickson, CPCC, ACC Career and Leadership Coach, Talent Collective (Penticton)
The competition for talent continues to grow, and while some nonprofits only use dollars as their competitive advantage, savvy organizations are turning towards attraction and retention strategies that individuals really want: work autonomy, location-independence and mobility. But, it’s not as simple as unplugging. Learn the key elements (and debunk the myths) to creating a remote-friendly employee culture.
Case Study: Building Systems to Help Our Orchestra Scale
Steve Coombe, Vice President of Board of Directors, Vancouver Metropolitan Orchestra
How Steve Coombe put in place the technical processes to help staff focus on their mission, rather than busywork.
Truth and Reconciliation in the Digital Age
Denise Williams, Executive Director, First Nations Technology Council
Let’s talk about Truth and Reconciliation in the digital age and the decolonozation of online spaces. Technology is a Human Right. Help imagine a more equitably connected future with the First Nations Technology Council.
Engagement Pyramids and Integrated Campaigning
Barbara Christensen, Senior Project Manager, Percolator (Seattle)
Engagement Pyramids – the secret to truly integrated, measurable campaigns.
Your engagement pyramid is the framework that ensures you’re spending the right amount of time on the right people, helps you evaluate your engagement efforts on a global level, and ensures you have the tools to identify your rising stars early and keep them on track. An engagement pyramid also helps to break down silos between departments and establish organization-wide engagement goals and metrics.
Crash Report, or “Sorry for Breaking Your Nonprofit”
Rob Cottingham, Cofounder, Social Signal
Digital transformation sure sounds like fun… the same way bathroom renovations do. Then you start finding black mold and structural damage, and before you know it your place is stripped down to the studs and you’re booking a three-month stay in a Motel 6. Rob kicks off the afternoon with a bracing look at what we’ve let ourselves in for — as well as the surprising upsides of disruption.
Digital Teams in 2018: The New Landscape of Digital Engagement
Jason Mogus, Principal Strategist, NetChange (Salt Spring Island)
The state of digital teams inside our nonprofits often reflects deeper issues of culture and structure and how well adapted our institutions are to today’s communications landscape. So what’s going on with digital teams today? What team structures, roles, and behaviours are producing the best outcomes? Are we getting better at cross-silo and cross-channel communications? Are we set up to really deliver on the promise of digital engagement?
Jason Mogus has been a digital structure geek for two decades, and his firm recently released their 3rd report on Nonprofit Digital Teams. He will share highlights from the report, trends over time, and war stories working inside institutions of all shapes and sizes. Then you’ll get a chance to solve for digital structure issues at your organization in real time!
How Your Online Fundraising Stacks Up With 152 Canadian Charities
Brady Josephson, Vice President of Innovation & Optimization, NextAfter
We wanted to see what the current ‘best practices’ were in Canada when it came to online fundraising so we signed up for email and gave to 152 charities tracking the user experience and communications along the way.
In this session, you will learn what other organizations from across the country are doing — well and not so well — and what you can be doing to accelerate your online fundraising. From email communications, to landing page design, to donation page gift arrays, you’ll get tons of research backed tips and insights in this jam packed presentation.
Panel Conversation: The Digital Decision
A panel conversation moderated by Jessica Langelaan with three senior nonprofit leaders talking about why technology investments are an important strategy decision on their nonprofit. Learn from the experiences and challenges of three leaders with voices for the organisations, fundraising and programs.
- Facilitator: Jessica Langelaan – Vice President of Non-Profit Solutions at Traction on Demand
- Speaker 1: Heather Scott – Director of Development at The Terry Fox Foundation
- Speaker 2: Gordon Matchett – CEO at Take a Hike Youth at Risk Foundation
- Speaker 3: Amanda Basi – Manager – Accessibility Certification at Rick Hansen Foundation
Case Study: From Paper Registration Sheets in Muddy Field to Tablets and Databases: How Grassroots Nonprofits Grow Up
Lyda Salatian, Founder and Executive Director, Green Teams of Canada
Learn how the Lower Mainland Green Team, leveraged Meetup.com to grow a membership of 3,700, but realized they couldn’t grown while volunteers filled out paper forms in the rain. After investing in a database they have transitioned to a self-serve model where invasive plant-pulling volunteers are using tablets and their own phones to track contributed hours and impact.
Test, Fail, Adapt, Win: Increase Your Chances of a Successful Campaign
Shoni Field, Chief Development Officer; Charly Jarrett, Digital Giving Officer, SPCA
Don’t get stuck in your plan’s tactics. Be adaptable. Shoni Field and Charly Jarrett tell the story of the holiday fundraising campaign that almost failed. Learn their recovery tactics and embrace the power of novelty.
Closing Keynote: Engagement Organizing – The Old Art and New Science of Winning Campaigns
Matt Price, Author and Campaign Consultant (Vancouver Island)
What separates campaigns that win from those that don’t? At any given moment, there are hundreds of campaigns under way that seek to persuade citizens or decision makers to think, act, or vote in a certain way. Engagement Organizing shows how to combine old-school people power with new digital tools and data to win campaigns today. Over a dozen case studies from NGOs, unions, and electoral campaigns highlight this work in practice. At a time of growing concern about what the future holds, this talk is an indispensable guide for seasoned campaigners as well as those just getting started, who want to apply the principles of engagement organizing to their own campaigns.
Key takeaways from the 2018 Digital Teams Report include:
Rob Cottingham is Canada’s leading progressive speechwriter, presentation coach and leadership communications strategist. He’s the cofounder of Social Signal, the world’s oldest social media agency, where he worked closely with a wide range of nonprofits. Rob draws the Noise to Signal cartoon on life, work and business in an online world, and performs as a standup comic wherever there’s a stage and a mic.
Certified leadership + career coach and culture engagement strategist, Crystal works with new and seasoned leaders to develop engaged employee experiences. Scaling teams, developing leadership communication skills, mapping out professional development plans, and designing distributed and remote workplace solutions, are supported by her professional experiences in community building, marketing, sales, social media engagement, recruitment, distributed + localized team management.