Discover three low-cost, high-rewarding ways your comms team can create content and campaigns that your ideal audience will love. No matter your team size or capabilities!
This event features Alison Knott, who is quickly becoming TechSoup Connect Western Canada’s good luck charm!
What is a territorial acknowledgement? How does it differ from a traditional welcome? If you are asking yourself these types of questions, we are here to help.
This online workshop from TechSoup Connect Western Canada will discuss the importance of understanding Indigenous protocols in Canada and how this relates to the non-profit industry.
Here is the video replay from our March 7, 2023 event “The Fundraising Drivers that Raise You More”, presented by the TechSoup Connect Western Canada Chapter. We hope that you found the session informative and helpful in your efforts to raise more money for your organization.
We would like to thank our expert speaker, Rebecca Alfred, who shared her knowledge and experience to help you with your fundraising. Connect with the Trellis team: bit.ly/techsoup-van-trellis
Free Guide: The Fundraising Drivers that Raise You More
Organizations that are raising more for their causes are approaching fundraising differently, and itâs working. As you read this guide, youâll learn the secrets from organizations that are raising more so you can do the same.
Here is the video replay from our February 28, 2023 event “Maximizing Your Website for Nonprofit Success”, presented by the TechSoup Connect Western Canada Chapter. We hope that you found the session informative and helpful in your efforts to optimize your nonprofit website.
We would like to express our gratitude to our expert speaker, David Pisarek, who shared his knowledge and experience to help nonprofits in their website optimization efforts.
Message from David Pisarek
I wanted to take a moment to thank you for joining me in the recent webinar about how non-profit organizations can improve their website to attract more traffic and increase their impact. It was truly a pleasure to share my insights with such a passionate and dedicated audience.
As someone who has spent over 20 years working in, and with, NPOs from a technology standpoint, I know just how important it is to have a website that looks great and is easy to navigate and use. I’m thrilled that I provided you with some actionable tips and resources that you can use to improve your website and take your organization to the next level.
Please take advantage of the website audit, free help to get analytics on your website, and/or getting up and running with MightyNPO.com.
I firmly believe that non-profits and charities play an essential role in our society, and I commend all of you for the vital work that you do. I hope that the information I shared during the webinar will help you better communicate your mission and engage more people in your cause.
Thank you once again for your time and attention, and I look forward to continuing to support TechSoup and its community in any way that I can.
Join BC Association for Charitable Gaming (BCACG) & Volunteer BC . This conference is for individuals around BC interested in learning more about volunteerism, non-profits, charities & Community Gaming Grants. Â Â Attend our event aimed at helping you move forward and adapt to a post-pandemic world. Everyone is welcome!Â
Sessions: Attracting & Engaging Youth Volunteers, Governance as Leadership, Community Gaming Grant & Funding Updates, Tech Trends for Non-Profits, Impactful Storytelling and more.
Date: October 13 & 14, 2022 Location: Executive Hotel Vancouver Airport, Richmond Fees: $200/2 days(member) – $300/2days(non-member)
Registration fees include: All sessions, breakfast, lunch, coffee & refreshments.
For more info: Event Details (https://bit.ly/VBCACG22)
In this webinar, learn methods to assess and calculate Customer Acquisition Cost (CAC), Lifetime Value (LTV), and more!
How much should you spend on ads or growth at your nonprofit? What is each email address worth? You need to know how to calculate customer acquisition cost and lifetime value.
In this webinar, author and University of Southern California Professor Paul Orlando gives a friendly and accessible introduction to Unit Economics. Paul will demonstrate methods to assess and calculate Customer Acquisition Cost (CAC), Lifetime Value (LTV), and more.
What You’ll Learn
Ways to calculate Customer Acquisition Cost (CAC) and Lifetime Value (LTV) with additions like customer segments, cohorts, retention, and more (and why they can be imperfect methods).
How to manage the cost of growth along with potential value generated.
The difference between growing and scaling a nonprofit.
Important Definitions
Customer:
Anyone who exchanges money with your nonprofit i.e. members, donors, ticket holders, corporate sponsors, etc
Lifetime Value (LTV):
âThe gross profit that an organization earns over the relationship with a customer.â
Customer Acquisition Cost (CAC):
âCost of getting a paying customer ‘in the door.’â (figuratively or literally)
Key Takeaways from this Webinar
It’s important to balance Customer Acquisition Cost and Lifetime Value with time. As Paul mentions, it’s a race, and you have to make sure you don’t run out of time!
There are many ways to get a customer/donor “in the door.” A variety of methods are discussed in the webinar by both the presenter and attendees.
Using the formulas shared in the webinar, nonprofits will be able to calculate Lifetime Value and Customer Acquisition Cost and use that data to help guide their focus.
Segmenting customers/donors is an important part of calculating and tracking LTV and CAC.
Bonus Q&A
Stay tuned to the end of the webinar for the Q&A and get answers to these questions:
Should ads be focused on the top three performing segments and consistently test for that segment using a single platform?
Which is better: Excel templates or online calculators?
Where should you begin if you are new to Unit Economics?
Watch the recording to learn how to calculate customer acquisition cost and lifetime value!
I build internal incubator/accelerator programs around the world (including Los Angeles, Hong Kong, Rome, and remote), getting companies to solve problems that they couldn’t in other ways. Building these programs I unlock new revenue and partnership opportunities for large organizations. These programs build autonomy and skills that keep employee retention high in an era when companies need to maintain their top talent.
Join the TechSoup Connect British Columbia Community!
TechSoup Connect British Columbia hosts online and in-person tech-for-good events that bring nonprofits together. We help you build communities, share resources, and discover new opportunities for social impact.
We welcome nonprofits, consultants, technologists, funders, and everyone else passionate about using technology for good.
Watch this two part webinar series to learn everything your nonprofit needs to know about digital marketing diagnostics!
In this two-part webinar series, you will learn all about digital marketing diagnostics for nonprofits. Part one focuses on how to run a “checkup” on your website to diagnose what’s working (and what isn’t). Part two dives into online advertising and how to create a marketing strategy that delivers.
Part 1: Web Analytics Checkup
In the same way that it’s considered good practice to see your doctor for a checkup every now and then, conducting a website “checkup” is important.
In part one, join digital marketing consultant Matt Whalen as he guides you through an interrogatory approach to web analytics and the role that measurement can play in your overall marketing strategy.
Part 2: Paid Media Best Practices
In Part 2, Matt Whalen will cover a few PPC (pay-per-click) advertising best practices that you can apply to your own approach to digital marketing.
If you have a limited marketing budget and want to ensure youâre deploying it effectively, this is the session for you.
Key Takeaways from this Digital Marketing Diagnostics Webinar
Learn what a website checkup is, how to conduct one, and why it’s important
Discover which measurements you should be tracking and why
Explore ways to avoid common issues nonprofits face with digital marketing
Learn how to determine if your online advertising is delivering
Key Tools for Digital Marketing Diagnostics Success
Matt is a Halifax-based digital marketing consultant with almost 10 years of experience in marketing agencies and consultancies and has been working as an independent consultant since early 2020. He specializes in a variety of areas of digital marketing including paid digital ads, analytics, and demand generation. He has worked with a wide variety of clients including orthodontists, insurance brokers, multinational B2B software companies, Universities, major utilities, regional growth agencies and more.
Join the TechSoup Connect British Columbia Community!
TechSoup Connect British Columbia hosts online and in-person tech-for-good events that bring nonprofits together. We help you build communities, share resources, and discover new opportunities for social impact.
We welcome nonprofits, consultants, technologists, funders, and everyone else passionate about using technology for good.
Watch this webinar recording to learn more about event marketing strategies and how to leverage what already works!
Not every organization is going to have success using the same event marketing strategies â which is why we donât preach that we have the be-all, end-all of event marketing advice. Instead, in this webinar, we will provide you with tactics and guides to improve your current strategies and results, and show you how to determine what is working for your specific donors, your specific event, and your specific organization.
We will answer questions like: What if I donât have a big email list or social media following? When and how should I use different marketing channels? And the most important question of all…How can I learn what worked and what to put more effort towards when marketing my next event?
Our session is delivered through specific tactics, clear how-tos, and real-life examples. Youâll leave with actionable takeaways to implement immediately and examples from other successful organizations to use a blueprint. Get ready to launch yourself into your organizationâs event marketing hall of fame!
What You’ll Learn
Specific tactics to add to your event marketing schedule (plus a schedule outline)
Necessary social post elements to increase reach and conversions (plus a real life example to use as a guide)
What to do if you donât have a big email list or social media following
How to leverage your event partners, sponsors, and supports to reach a wider audience
How to track your efforts and use data to make smarter marketing decisions
5 Key Takeaways for Event Marketing Success
Have an event marketing schedule
Build click-worthy social media posts
Utilize your event partners to increase reach
Use data tracking to improve your marketing strategy
Choose the right softrware (see the must-haves list below!)
Software Must-Haves for Event Marketing
Custom checkout fields so you can get email opt-ins and ask donors questions
Tools for social media posting and sharing
Affiliate marketing links so you can track who is sharing your posts
Event analytic tools so you can learn what worked well and what didnât
Bonus Q&A
Stay tuned to the end of the webinar for the Q&A and learn answers to these questions:
How can we better engage non-techy or busy organization supporters?
How can we improve engagement on our social media channels?
What analytics should we focus on most?
How can we encourage early ticket sales?
Watch the recording to learn more about event marketing strategies that work!
Rebecca is part of the team at Trellis Social Enterprise Inc, supporting charitable organizations, hospital foundations, non-profits, and other organizations to find new online approaches to raising funds for the causes they care about. Coming from a diverse background including tech companies, marketing agencies, and accounting firms, she’s now settled in the social sector. Since starting at Trellis, Rebecca has supported hundreds of organizations as they run fundraisers with specialized expertise in signature fundraising events, and donor experience for virtual and hybrid fundraisers. Beyond working at Trellis, Rebecca has also worked in research for non-profit sustainability and developed social programs to meet complex challenges.
Join the TechSoup Connect British Columbia Community!
TechSoup Connect British Columbia hosts online and in-person tech-for-good events that bring nonprofits together. We help you build communities, share resources, and discover new opportunities for social impact.
We welcome nonprofits, consultants, technologists, funders, and everyone else passionate about using technology for good.
What are the top emerging trends in digital and how will nonprofits be impacted? Where should we focus our attention (and resources) in 2022?
TechSoup Connect Western Canada hosted a fast-paced hour of 5-minute mini-presentations on the trends, tools, and techniques nonprofits should use to create more impact.
TRENDS
Cryptocurrency trends to watch in 2022 with Jason Shim
Quantifying Your Desired Outcomes from Investments in SaaS/Cloud with Kevin Christopher-George
AI, Ethics, and Nonprofits with Kirk Schmidt
The triple threat of cheap and cheerful market research with Darren Barefoot
How to grow awareness by leveraging the audiences of others with Alison Knott
Video marketing: easier, cheaper, more effective with David Phu
How mobile and express payment options impact online giving with Salvatore Salpietro
Building donor relationships in 2022 with Sara Hoshooley
Automated Personalization with John Bromley
Learning the latest trends in individual giving and donor stewardship with Shelina Dilgir
Ransomware, Spyware, and Malware with Charles Buchanan
Investing in Your Fundraising Skills with Rowena Veylan