REPLAY: The Fundraising Drivers that Raise You More

Here is the video replay from our March 7, 2023 event “The Fundraising Drivers that Raise You More”, presented by the TechSoup Connect Western Canada Chapter. We hope that you found the session informative and helpful in your efforts to raise more money for your organization.

📃 View the slides

We would like to thank our expert speaker, Rebecca Alfred, who shared her knowledge and experience to help you with your fundraising. Connect with the Trellis team: bit.ly/techsoup-van-trellis

Free Guide: The Fundraising Drivers that Raise You More

Organizations that are raising more for their causes are approaching fundraising differently, and it’s working. As you read this guide, you’ll learn the secrets from organizations that are raising more so you can do the same.

Download: bit.ly/techsoup-trellis

What to expect:

  • An introduction to donation augmented fundraising techniques
  • A deep dive into each fundraising driver
  • Data insights from a study of over 1000 fundraisers
  • A one-pager for your board
  • Actionable next steps to help you succeed

Download the free guide: bit.ly/techsoup-trellis

REPLAY: Maximizing Your Website for Nonprofit Success

Here is the video replay from our February 28, 2023 event “Maximizing Your Website for Nonprofit Success”, presented by the TechSoup Connect Western Canada Chapter. We hope that you found the session informative and helpful in your efforts to optimize your nonprofit website.

📃 View the slides

We would like to express our gratitude to our expert speaker, David Pisarek, who shared his knowledge and experience to help nonprofits in their website optimization efforts.

Message from David Pisarek

I wanted to take a moment to thank you for joining me in the recent webinar about how non-profit organizations can improve their website to attract more traffic and increase their impact. It was truly a pleasure to share my insights with such a passionate and dedicated audience.

As someone who has spent over 20 years working in, and with, NPOs from a technology standpoint, I know just how important it is to have a website that looks great and is easy to navigate and use. I’m thrilled that I provided you with some actionable tips and resources that you can use to improve your website and take your organization to the next level.

Please take advantage of the website audit, free help to get analytics on your website, and/or getting up and running with MightyNPO.com.

I firmly believe that non-profits and charities play an essential role in our society, and I commend all of you for the vital work that you do. I hope that the information I shared during the webinar will help you better communicate your mission and engage more people in your cause.

Thank you once again for your time and attention, and I look forward to continuing to support TechSoup and its community in any way that I can.

Links and Resources

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We look forward to seeing you at our future events.

Oct 13 & 14: Volunteer BC & BCACG CONFERENCE for Nonprofits, Charities & Volunteers

Join BC Association for Charitable Gaming (BCACG) & Volunteer BC . This conference is for individuals around BC interested in learning more about volunteerism, non-profits, charities & Community Gaming Grants.   Attend our event aimed at helping you move forward and adapt to a post-pandemic world. Everyone is welcome! 

Keynote: Crystal Flaman founder of Inspiring Success Services – Inspiration, Collaboration and Creating You Extraordinary Future.

Sessions: Attracting & Engaging Youth Volunteers, Governance as Leadership, Community Gaming Grant & Funding Updates, Tech Trends for Non-Profits, Impactful Storytelling and more.

Date: October 13 & 14, 2022
Location: Executive Hotel Vancouver Airport, Richmond
Fees: $200/2 days(member) – $300/2days(non-member)

Registration fees include:   All sessions, breakfast, lunch, coffee & refreshments. 

For more info: Event Details (https://bit.ly/VBCACG22)

What is a New Member Worth? Calculating Customer Acquisition Cost and Lifetime Value

In this webinar, learn methods to assess and calculate Customer Acquisition Cost (CAC), Lifetime Value (LTV), and more!

How much should you spend on ads or growth at your nonprofit? What is each email address worth? You need to know how to calculate customer acquisition cost and lifetime value.

In this webinar, author and University of Southern California Professor Paul Orlando gives a friendly and accessible introduction to Unit Economics.  Paul will demonstrate methods to assess and calculate Customer Acquisition Cost (CAC), Lifetime Value (LTV), and more.

What You’ll Learn

  • Ways to calculate Customer Acquisition Cost (CAC) and Lifetime Value (LTV) with additions like customer segments, cohorts, retention, and more (and why they can be imperfect methods).
  • How to manage the cost of growth along with potential value generated.
  • The difference between growing and scaling a nonprofit.

Important Definitions

Customer:

Anyone who exchanges money with your nonprofit i.e. members, donors, ticket holders, corporate sponsors, etc

Lifetime Value (LTV):

“The gross profit that an organization earns over the relationship with a customer.”

Customer Acquisition Cost (CAC):

“Cost of getting a paying customer ‘in the door.’” (figuratively or literally)

Key Takeaways from this Webinar

  • It’s important to balance Customer Acquisition Cost and Lifetime Value with time. As Paul mentions, it’s a race, and you have to make sure you don’t run out of time!
  • There are many ways to get a customer/donor “in the door.” A variety of methods are discussed in the webinar by both the presenter and attendees.
  • Using the formulas shared in the webinar, nonprofits will be able to calculate Lifetime Value and Customer Acquisition Cost and use that data to help guide their focus.
  • Segmenting customers/donors is an important part of calculating and tracking LTV and CAC.

Bonus Q&A

Stay tuned to the end of the webinar for the Q&A and get answers to these questions:

  • Should ads be focused on the top three performing segments and consistently test for that segment using a single platform?
  • Which is better: Excel templates or online calculators? 
  • Where should you begin if you are new to Unit Economics?

Watch the recording to learn how to calculate customer acquisition cost and lifetime value!

What is a New Member Worth?

Additional Resources

About the Presenter: Paul Orlando

I build internal incubator/accelerator programs around the world (including Los Angeles, Hong Kong, Rome, and remote), getting companies to solve problems that they couldn’t in other ways. Building these programs I unlock new revenue and partnership opportunities for large organizations. These programs build autonomy and skills that keep employee retention high in an era when companies need to maintain their top talent.

Join the TechSoup Connect British Columbia Community!

TechSoup Connect British Columbia hosts online and in-person tech-for-good events that bring nonprofits together. We help you build communities, share resources, and discover new opportunities for social impact.

We welcome nonprofits, consultants, technologists, funders, and everyone else passionate about using technology for good. 

Check us out: https://events.techsoup.org/techsoup-connect-british-columbia-chapter/

Sponsors

A HUGE thanks to our amazing community partners and sponsors. Give them love! Spend đŸ’”with them!

Digital Marketing Diagnostics for Nonprofits

Watch this two part webinar series to learn everything your nonprofit needs to know about digital marketing diagnostics!

In this two-part webinar series, you will learn all about digital marketing diagnostics for nonprofits. Part one focuses on how to run a “checkup” on your website to diagnose what’s working (and what isn’t). Part two dives into online advertising and how to create a marketing strategy that delivers.

Part 1: Web Analytics Checkup

In the same way that it’s considered good practice to see your doctor for a checkup every now and then, conducting a website “checkup” is important.

In part one, join digital marketing consultant Matt Whalen as he guides you through an interrogatory approach to web analytics and the role that measurement can play in your overall marketing strategy.

Part 2: Paid Media Best Practices

In Part 2, Matt Whalen will cover a few PPC (pay-per-click) advertising best practices that you can apply to your own approach to digital marketing.

If you have a limited marketing budget and want to ensure you’re deploying it effectively, this is the session for you.

Key Takeaways from this Digital Marketing Diagnostics Webinar

  • Learn what a website checkup is, how to conduct one, and why it’s important
  • Discover which measurements you should be tracking and why
  • Explore ways to avoid common issues nonprofits face with digital marketing
  • Learn how to determine if your online advertising is delivering

Key Tools for Digital Marketing Diagnostics Success

Bonus Q&A

Stay tuned to the end of the webinar for the Q&A and learn answers to these questions:

  • How can you tell if Google Analytics is properly installed on your website?
  • How can you improve bounce rate?
  • What do you do if your ROI (return on investment) isn’t sufficient?

Watch the recording to learn more about digital marketing diagnostics for nonprofits!

Digital Marketing Diagnostics Part I: Web Analytics Checkup
Digital Marketing Diagnostics Part 2: Paid Media Best Practices

Additional Resources

About the Presenter: Matt Whalen

Matt is a Halifax-based digital marketing consultant with almost 10 years of experience in marketing agencies and consultancies and has been working as an independent consultant since early 2020. He specializes in a variety of areas of digital marketing including paid digital ads, analytics, and demand generation. He has worked with a wide variety of clients including orthodontists, insurance brokers, multinational B2B software companies, Universities, major utilities, regional growth agencies and more.

Website: www.mattwhalen.com

Join the TechSoup Connect British Columbia Community!

TechSoup Connect British Columbia hosts online and in-person tech-for-good events that bring nonprofits together. We help you build communities, share resources, and discover new opportunities for social impact.

We welcome nonprofits, consultants, technologists, funders, and everyone else passionate about using technology for good. 

Check us out: https://events.techsoup.org/techsoup-connect-british-columbia-chapter/

Sponsors

A HUGE thanks to our amazing community partners and sponsors. Give them love! Spend đŸ’”with them!

Improve Your Event Marketing Strategies by Leveraging What Already Works

Watch this webinar recording to learn more about event marketing strategies and how to leverage what already works!

Not every organization is going to have success using the same event marketing strategies – which is why we don’t preach that we have the be-all, end-all of event marketing advice. Instead, in this webinar, we will provide you with tactics and guides to improve your current strategies and results, and show you how to determine what is working for your specific donors, your specific event, and your specific organization.

We will answer questions like: What if I don’t have a big email list or social media following? When and how should I use different marketing channels? And the most important question of all…How can I learn what worked and what to put more effort towards when marketing my next event?

Our session is delivered through specific tactics, clear how-tos, and real-life examples. You’ll leave with actionable takeaways to implement immediately and examples from other successful organizations to use a blueprint. Get ready to launch yourself into your organization’s event marketing hall of fame!

What You’ll Learn

  1. Specific tactics to add to your event marketing schedule (plus a schedule outline)
  2. Necessary social post elements to increase reach and conversions (plus a real life example to use as a guide)
  3. What to do if you don’t have a big email list or social media following
  4. How to leverage your event partners, sponsors, and supports to reach a wider audience
  5. How to track your efforts and use data to make smarter marketing decisions

5 Key Takeaways for Event Marketing Success

  1. Have an event marketing schedule
  2. Build click-worthy social media posts
  3. Utilize your event partners to increase reach
  4. Use data tracking to improve your marketing strategy
  5. Choose the right softrware (see the must-haves list below!)

Software Must-Haves for Event Marketing

  1. Custom checkout fields so you can get email opt-ins and ask donors questions
  2. Tools for social media posting and sharing
  3. Affiliate marketing links so you can track who is sharing your posts
  4. Event analytic tools so you can learn what worked well and what didn’t

Bonus Q&A

Stay tuned to the end of the webinar for the Q&A and learn answers to these questions:

  • How can we better engage non-techy or busy organization supporters?
  • How can we improve engagement on our social media channels?
  • What analytics should we focus on most?
  • How can we encourage early ticket sales?

Watch the recording to learn more about event marketing strategies that work!

Additional Resources

About the Presenter: Rebecca Alfred

Rebecca is part of the team at Trellis Social Enterprise Inc, supporting charitable organizations, hospital foundations, non-profits, and other organizations to find new online approaches to raising funds for the causes they care about. Coming from a diverse background including tech companies, marketing agencies, and accounting firms, she’s now settled in the social sector. Since starting at Trellis, Rebecca has supported hundreds of organizations as they run fundraisers with specialized expertise in signature fundraising events, and donor experience for virtual and hybrid fundraisers. Beyond working at Trellis, Rebecca has also worked in research for non-profit sustainability and developed social programs to meet complex challenges.

Website: Trellis.org

Twitter: @trellis_org

Join the TechSoup Connect British Columbia Community!

TechSoup Connect British Columbia hosts online and in-person tech-for-good events that bring nonprofits together. We help you build communities, share resources, and discover new opportunities for social impact.

We welcome nonprofits, consultants, technologists, funders, and everyone else passionate about using technology for good. 

Check us out: https://events.techsoup.org/techsoup-connect-british-columbia-chapter/

Sponsors

A HUGE thanks to our amazing community partners and sponsors. Give them love! Spend đŸ’”with them!

The Top Digital + Technology Trends for Nonprofits in 2022

What are the top emerging trends in digital and how will nonprofits be impacted? Where should we focus our attention (and resources) in 2022?

TechSoup Connect Western Canada hosted a fast-paced hour of 5-minute mini-presentations on the trends, tools, and techniques nonprofits should use to create more impact.

TRENDS

  • Cryptocurrency trends to watch in 2022 with Jason Shim
  • Quantifying Your Desired Outcomes from Investments in SaaS/Cloud with Kevin Christopher-George
  • AI, Ethics, and Nonprofits with Kirk Schmidt
  • The triple threat of cheap and cheerful market research with Darren Barefoot
  • How to grow awareness by leveraging the audiences of others with Alison Knott
  • Video marketing: easier, cheaper, more effective with David Phu
  • How mobile and express payment options impact online giving with Salvatore Salpietro
  • Building donor relationships in 2022 with Sara Hoshooley
  • Automated Personalization with John Bromley
  • Learning the latest trends in individual giving and donor stewardship with Shelina Dilgir
  • Ransomware, Spyware, and Malware with Charles Buchanan
  • Investing in Your Fundraising Skills with Rowena Veylan
  • User Experience FTW with Jai Djwa

Event Resources

Alison K’s article

Links from Salvatore Salpietro on Mobile Payments: Impact On Giving

Slides

How to Facilitate In-Kind Donations this Holiday Season

Geenees is a social gifting platform based in Vancouver that connects nonprofits and families in need with in-kind donations.

A new generation of donors want to contribute, but they won’t donate cash. How can you innovate and engage them in new ways of giving? In this recorded webinar, you will learn how you can attract and engage donors by offering in-kind donations directly to your nonprofit and the people you serve.

About Genees

Geenees is a social gifting platform based in Vancouver that connects nonprofits and families in need with in-kind donations. Nonprofits choose families to create personal wishlists and donors purchase items that are delivered directly to the family or the organization.

How Geenees Facilitates In-Kind Donations

Step-by-Step

  1. Nonprofits get listed on Geenees
  2. Nonprofits and families invited by nonprofits create wishlists
  3. Donors browse wishlists by location, cause, or nonprofit
  4. Donors purchase items from the wishlist
  5. Items get delivered
  6. Thank yous go out along with tax receipts if applicable

With Geenees, nonprofits can:

  • Organize wishlists
  • List specific products
  • Fundraise for a specific cause
  • Accept second-hand products
  • Accept e-gift cards

Watch the webinar recording below to learn more about Geenees and how they facilitate in-kind donations!

About the Presenter: Libi Berenson

Libi Berenson, Geenees’s co-founder and CEO, an immigrant woman from BC on a mission to impact families in the community, is here to share the best practices of how to prepare for the holiday season in a remote, virtual world. 

Join the TechSoup Connect British Columbia Community!

TechSoup Connect British Columbia hosts online and in-person tech-for-good events that bring nonprofits together. We help you build communities, share resources, and discover new opportunities for social impact.

We welcome nonprofits, consultants, technologists, funders, and everyone else passionate about using technology for good. 

Check us out: https://events.techsoup.org/techsoup-connect-british-columbia-chapter/

Sponsors

A HUGE thanks to our amazing community partners and sponsors. Give them love! Spend đŸ’”with them!

Volunteer BC BCACG Conference October 28-29

THE FINAL SCHEDULE IS HERE!

The Volunteer BC & BCACG Conference for non-profits, charities & volunteers is around the corner – October 28 & 29!  Check out the full schedule and exceptional line-up of non-profit experts. Plenty of sessions, panels and networking to choose from.

Member rate only $100 for 2 days.  Save your seat!



LOOK WHO’S TALKING

Still deciding? Check out the speaker line-up.

The 25% of Google Analytics Nonprofits Need to Know

Google Analytics is a household name, but many nonprofits don’t really know what to do with it. This means critical data goes unnoticed, leading to inaccurate (or bad!) decisions.

Does your nonprofit use Google Analytics to its fullest potential?

Google Analytics is a household name, but many nonprofits don’t really know what to do with it. This means critical data goes unnoticed, leading to inaccurate (or bad!) decisions.

In this recorded webinar, web consultant and analytics pro Alison Knott shares the most important parts of Google’s Analytics dashboard that every nonprofit needs to know about.

8 Key Things You’ll Learn in this Video about Google Analytics:

  1. Getting to know the basics of Google Analytics
  2. The best places to start with Google Analytics and where to find key data (such as Audience, Acquisition, and Referrals)
  3. How to set goals and track their success
  4. Key measurements and how to track them (including pageviews, sessions, conversions, and bounces)
  5. Tracking your most popular pages, their referral paths, and what actions (if any) Users take after viewing them
  6. How to export reports and set a recurring schedule for automatic reports
  7. How to use Secondary Dimensions to dive deeper
  8. Setting goals and tracking their success

You’ll also learn:

  • How to filter out yourself and known spam bots from your traffic reports
  • How to link your Google Search Console
  • How to track popular terms Users search for on your site
  • How to find your site’s most popular landing pages
  • How to filter results for location-based data

Watch the webinar on the 25% of Google Analytics nonprofits need to know:

Additional resources and notes from the presenter on Google Analytics for Nonprofits:

Google Analytics Cheat Sheet: https://alisonkconsulting.com/25-ga-nonprofit/

Download Slides from this presentation: https://alisonkconsulting.com/25-ga-nonprofit/

About the Presenter: Alison Knott

Alison K (Alison Knott) is an international tech speaker who’s passionate about the intersection of web, creativity and business. A proud woman in tech, Alison produced Atlantic Canada’s first WordPress conference and Meetup, mentors emerging female designers and entertains business owners with nerdy facts. Her main mandate: to raise web literacy for small business and entrepreneurs.

Her presentations are an unusual blend of high-octane enthusiasm and actionable lessons. Boring tech jargon has no place in her talks!

Alison aims to engage audiences at the highest level. Action plans, workshop sessions and giving out candy are just a few examples. Whatever it takes to have people leave inspired, she’s onboard.

In addition to public speaking, Alison has held teaching positions at NSCAD University and NSCC IT Campus, mentoring hundreds of students about design and the web.

Join the TechSoup Connect British Columbia Community!

TechSoup Connect British Columbia hosts online and in-person tech-for-good events that bring nonprofits together. We help you build communities, share resources, and discover new opportunities for social impact.

We welcome nonprofits, consultants, technologists, funders, and everyone else passionate about using technology for good. 

Check us out: https://events.techsoup.org/techsoup-connect-british-columbia-chapter/

Sponsors

A HUGE thanks to our amazing community partners and sponsors. Give them love! Spend đŸ’”with them!