Handouts from Beth Kanter’s Nonprofit Digital marketing Strategy workshop at The Digital Nonprofit. This workshop was made possible through the special support of our friends at Harvey McKinnon Associates.
SLIDES
HANDOUTS
PHOTOS
Photos from the workshop, including group photo and worksheets.
RESOURCES
Digital Strategy Links
Social Media Trends and Research for 2019
Care2 Digital Outlook Strategy
http://www.care2services.com/2019-digital-outlook-report
Social Media Research Studies
https://buffer.com/state-of-social-2019
The Bots Are Here: Nonprofits in the Age of Automation
Personas
Nonprofit Guide for Personas
https://blog.hubspot.com/marketing/a-nonprofits-guide-to-building-audience-personas#sm.00017mih1cka5f1bzqi1gfppa52kb
How To Use Personas
Best Practices to Develop Donor Personas
How To Create Personas
https://www.brandwatch.com/blog/buyer-personas-wrong
Empathy Maps
How To Use Empathy Maps To Make Your Messaging Relevant to Donors
https://www.causevox.com/blog/making-your-message-relevant-empathy-maps/
What is An Empathy Map?
Storytelling
Fox Valley Humane Association: Example
Nonprofit Storytelling Best Practices
Transmedia Storytelling
http://www.howtostory.be/transmedia-storytelling-whats-in-a-name
Social Media Strategy
Social Media Plan
https://blog.bufferapp.com/social-media-marketing-plan
Social Media Audit
https://blog.bufferapp.com/social-media-audit
Content
10 Steps to Improve Your Nonprofit’s Content Calendar
https://nptechforgood.com/2019/01/17/10-steps-to-improve-your-nonprofits-social-media-content-calendar-in-2019/
Repurpose Your Content
Content Creation Process
Writing Good Headlines
http://socialmediaslant.com/emotional-marketing-value-headlines
https://blog.hubspot.com/marketing/headline-writing-tips#sm.00017mih1cka5f1bzqi1gfppa52kb
https://www.poynter.org/2014/top-8-secrets-of-how-to-write-an-upworthy-headline/255886/
Visual Content Tools
https://blog.bufferapp.com/a-complete-guide-to-creating-awesome-visual-content
http://blog.hubspot.com/marketing/visual-content-creation-social-media
Social Media Optimization
How To Craft the Perfect Social Media Post
https://blog.bufferapp.com/how-to-craft-the-perfect-post-on-facebook-twitter-and-instagram
Facebook Video
Facebook Live
Facebook Messenger Bots
Creative Ways To Share Your Content
Best Times to Post on Social Media Channels
https://blog.hubspot.com/marketing/best-times-post-pin-tweet-social-media-infographic
Engagement
https://blog.bufferapp.com/engage-quickly-authentically
Twitter Chats
http://www.bethkanter.org/twitter-chat/
Social Media Management
https://blog.bufferapp.com/social-media-management-tools
Champions
Leading on Social Media for Staff/Board
How Your CEO Can Use Social for Thought Leadership
Influencer Strategy
Message Amplification
http://sethgodin.typepad.com/seths_blog/2013/08/message-amplification-isnt-linear.html
Measurement
Social Media Metrics and Measurement