Tag: Handouts

Handouts from Beth Kanter’s Nonprofit Digital marketing Strategy workshop at The Digital Nonprofit. This workshop was made possible through the special support of our friends at Harvey McKinnon Associates.

SLIDES

HANDOUTS

Ready, Set, Go – Creating a Human Centered Social Strategy from NetSquared Vancouver

Persona Worksheet from NetSquared Vancouver

Nonprofit Supporter Empathy Map from NetSquared Vancouver

Storytelling Worksheet from NetSquared Vancouver

PHOTOS

Photos from the workshop, including group photo and worksheets.

RESOURCES

Digital Strategy Links

Social Media Trends and Research for 2019

Care2 Digital Outlook Strategy

http://www.care2services.com/2019-digital-outlook-report

Social Media Research Studies

https://buffer.com/state-of-social-2019

The Bots Are Here: Nonprofits in the Age of Automation

The Bots are Here: Leading With Our Humanity in the Age of Automation

Personas

Nonprofit Guide for Personas
https://blog.hubspot.com/marketing/a-nonprofits-guide-to-building-audience-personas#sm.00017mih1cka5f1bzqi1gfppa52kb

How To Use Personas

https://www.theguardian.com/voluntary-sector-network/2013/jul/29/marketing-personas-nonprofits-fundraisers

Best Practices to Develop Donor Personas

https://www.classy.org/blog/how-to-develop-donor-personas-for-your-nonprofit/

How To Create Personas

https://www.brandwatch.com/blog/buyer-personas-wrong

Empathy Maps

How To Use Empathy Maps To Make Your Messaging Relevant to Donors
https://www.causevox.com/blog/making-your-message-relevant-empathy-maps/

What is An Empathy Map?

https://www.solutionsiq.com/resource/blog-post/what-is-an-empathy-map/

Storytelling

Fox Valley Humane Association: Example

Two Examples of Nonprofit Social Media That Will Make You Smile (and learn a best practice or two)

Nonprofit Storytelling Best Practices

https://www.classy.org/blog/infographic-nonprofit-storytelling/

Transmedia Storytelling

http://www.howtostory.be/transmedia-storytelling-whats-in-a-name

Social Media Strategy

Social Media Plan

https://blog.bufferapp.com/social-media-marketing-plan

Social Media Audit

https://blog.bufferapp.com/social-media-audit

Content

10 Steps to Improve Your Nonprofit’s Content Calendar
https://nptechforgood.com/2019/01/17/10-steps-to-improve-your-nonprofits-social-media-content-calendar-in-2019/

Repurpose Your Content

How To Easily Repurpose Your Content for Social Channels

Content Creation Process

Successful Social Media Content Strategy Is A Continuous Improvement Process for Nonprofits

Writing Good Headlines

http://socialmediaslant.com/emotional-marketing-value-headlines

https://blog.hubspot.com/marketing/headline-writing-tips#sm.00017mih1cka5f1bzqi1gfppa52kb

https://www.poynter.org/2014/top-8-secrets-of-how-to-write-an-upworthy-headline/255886/

Visual Content Tools

https://blog.bufferapp.com/a-complete-guide-to-creating-awesome-visual-content

http://blog.hubspot.com/marketing/visual-content-creation-social-media

http://www.socialmediaexaminer.com/visual-content-marketing-a-resource-guide-for-marketers/

Social Media Optimization

How To Craft the Perfect Social Media Post

https://blog.bufferapp.com/how-to-craft-the-perfect-post-on-facebook-twitter-and-instagram

Facebook Video

http://www.socialmediaexaminer.com/facebook-video-for-marketers-strategy-for-future-success-jay-baer/

http://www.bethkanter.org/video-guest-post/

Facebook Live

http://www.johnhaydon.com/facebook-live-ideas-show-impact-nonprofit/

http://www.johnhaydon.com/facebook-live-for-nonprofits-getting-started/

Facebook Messenger Bots

Nonprofits in the Autonomous World: Will the Bots Take Over?

Creative Ways To Share Your Content

http://hi.buffer.com/082E173i3m2i

Best Times to Post on Social Media Channels

https://blog.hubspot.com/marketing/best-times-post-pin-tweet-social-media-infographic

Engagement

https://blog.bufferapp.com/engage-quickly-authentically

Twitter Chats
http://www.bethkanter.org/twitter-chat/

Social Media Management

https://blog.bufferapp.com/social-media-management-tools

Champions

Leading on Social Media for Staff/Board

Case Study: How Human Rights Watch Leverages Employee Personal Brands on Twitter

Balancing Personal and Organizational Brand: Networked Leadership

How Nonprofit CEOs Use Social Media (Enthusiastically) for Personal and Organizational Leadership

How Your CEO Can Use Social for Thought Leadership

How Your Organization’s CEO Can Use Social Media for Thought Leadership

Influencer Strategy

Is Influencer Marketing Part of Your Nonprofit's Social Media Strategy?

Message Amplification

http://sethgodin.typepad.com/seths_blog/2013/08/message-amplification-isnt-linear.html

Measurement

Social Media Metrics and Measurement

https://blog.bufferapp.com/learn-social-media-analytics