Tag: marketing

Digital Marketing Diagnostics for Nonprofits

Watch this two part webinar series to learn everything your nonprofit needs to know about digital marketing diagnostics!

In this two-part webinar series, you will learn all about digital marketing diagnostics for nonprofits. Part one focuses on how to run a “checkup” on your website to diagnose what’s working (and what isn’t). Part two dives into online advertising and how to create a marketing strategy that delivers.

Part 1: Web Analytics Checkup

In the same way that it’s considered good practice to see your doctor for a checkup every now and then, conducting a website “checkup” is important.

In part one, join digital marketing consultant Matt Whalen as he guides you through an interrogatory approach to web analytics and the role that measurement can play in your overall marketing strategy.

Part 2: Paid Media Best Practices

In Part 2, Matt Whalen will cover a few PPC (pay-per-click) advertising best practices that you can apply to your own approach to digital marketing.

If you have a limited marketing budget and want to ensure you’re deploying it effectively, this is the session for you.

Key Takeaways from this Digital Marketing Diagnostics Webinar

  • Learn what a website checkup is, how to conduct one, and why it’s important
  • Discover which measurements you should be tracking and why
  • Explore ways to avoid common issues nonprofits face with digital marketing
  • Learn how to determine if your online advertising is delivering

Key Tools for Digital Marketing Diagnostics Success

Bonus Q&A

Stay tuned to the end of the webinar for the Q&A and learn answers to these questions:

  • How can you tell if Google Analytics is properly installed on your website?
  • How can you improve bounce rate?
  • What do you do if your ROI (return on investment) isn’t sufficient?

Watch the recording to learn more about digital marketing diagnostics for nonprofits!

Digital Marketing Diagnostics Part I: Web Analytics Checkup
Digital Marketing Diagnostics Part 2: Paid Media Best Practices

Additional Resources

About the Presenter: Matt Whalen

Matt is a Halifax-based digital marketing consultant with almost 10 years of experience in marketing agencies and consultancies and has been working as an independent consultant since early 2020. He specializes in a variety of areas of digital marketing including paid digital ads, analytics, and demand generation. He has worked with a wide variety of clients including orthodontists, insurance brokers, multinational B2B software companies, Universities, major utilities, regional growth agencies and more.

Website: www.mattwhalen.com

Join the TechSoup Connect British Columbia Community!

TechSoup Connect British Columbia hosts online and in-person tech-for-good events that bring nonprofits together. We help you build communities, share resources, and discover new opportunities for social impact.

We welcome nonprofits, consultants, technologists, funders, and everyone else passionate about using technology for good. 

Check us out: https://events.techsoup.org/techsoup-connect-british-columbia-chapter/

Sponsors

A HUGE thanks to our amazing community partners and sponsors. Give them love! Spend đź’µwith them!

Slides and Video: Social Media Analytics for Nonprofits

In the February 2020 Net2van meetup guest experts Charly Jarret and and Katrina Nguyen of the SPCA share case studies from their work with the SPCA.

Engagement? Followers? Likes? We’ve all heard the lingo, and some of us probably even write reports on these social media metrics, but what do they mean, and how can we go beyond Facebook analytics to glean real knowledge? How can we get better data to help us inform our decisions? Watch the video to learn (or subscribe to the podcast if audio is more your thing.)

Slides

Video

There’s two options — webinar-style with a focus on the slides or livestream-style with a view of the presenters.

Webinar-style!
Livestream recording!

Key Resources

Lovely Tweets

Start here!

Handouts – Beth Kanter’s Nonprofit Digital Marketing Strategy Workshop

Handouts from Beth Kanter’s Nonprofit Digital marketing Strategy workshop at The Digital Nonprofit. This workshop was made possible through the special support of our friends at Harvey McKinnon Associates.

SLIDES

Digital-Marketing-–-The-Secret-Sauce-–-Beth-KanterDownload

HANDOUTS

PHOTOS

Photos from the workshop, including group photo and worksheets.

Digital Marketing – The Secret Sauce workshop at #DNP2019

RESOURCES

Digital Strategy Links

Social Media Trends and Research for 2019

Care2 Digital Outlook Strategy

http://www.care2services.com/2019-digital-outlook-report

Social Media Research Studies

https://buffer.com/state-of-social-2019

The Bots Are Here: Nonprofits in the Age of Automation

The Bots are Here: Leading With Our Humanity in the Age of Automation

Personas

Nonprofit Guide for Personas
https://blog.hubspot.com/marketing/a-nonprofits-guide-to-building-audience-personas#sm.00017mih1cka5f1bzqi1gfppa52kb

How To Use Personas

https://www.theguardian.com/voluntary-sector-network/2013/jul/29/marketing-personas-nonprofits-fundraisers

Best Practices to Develop Donor Personas

https://www.classy.org/blog/how-to-develop-donor-personas-for-your-nonprofit/

How To Create Personas

https://www.brandwatch.com/blog/buyer-personas-wrong

Empathy Maps

How To Use Empathy Maps To Make Your Messaging Relevant to Donors
https://www.causevox.com/blog/making-your-message-relevant-empathy-maps/

What is An Empathy Map?

https://www.solutionsiq.com/resource/blog-post/what-is-an-empathy-map/

Storytelling

Fox Valley Humane Association: Example

Two Examples of Nonprofit Social Media That Will Make You Smile (and learn a best practice or two)

Nonprofit Storytelling Best Practices

https://www.classy.org/blog/infographic-nonprofit-storytelling/

Transmedia Storytelling

http://www.howtostory.be/transmedia-storytelling-whats-in-a-name

Social Media Strategy

Social Media Plan

https://blog.bufferapp.com/social-media-marketing-plan

Social Media Audit

https://blog.bufferapp.com/social-media-audit

Content

10 Steps to Improve Your Nonprofit’s Content Calendar
https://nptechforgood.com/2019/01/17/10-steps-to-improve-your-nonprofits-social-media-content-calendar-in-2019/

Repurpose Your Content

How To Easily Repurpose Your Content for Social Channels

Content Creation Process

Successful Social Media Content Strategy Is A Continuous Improvement Process for Nonprofits

Writing Good Headlines

http://socialmediaslant.com/emotional-marketing-value-headlines

https://blog.hubspot.com/marketing/headline-writing-tips#sm.00017mih1cka5f1bzqi1gfppa52kb

https://www.poynter.org/2014/top-8-secrets-of-how-to-write-an-upworthy-headline/255886/

Visual Content Tools

https://blog.bufferapp.com/a-complete-guide-to-creating-awesome-visual-content

http://blog.hubspot.com/marketing/visual-content-creation-social-media

http://www.socialmediaexaminer.com/visual-content-marketing-a-resource-guide-for-marketers/

Social Media Optimization

How To Craft the Perfect Social Media Post

https://blog.bufferapp.com/how-to-craft-the-perfect-post-on-facebook-twitter-and-instagram

Facebook Video

http://www.socialmediaexaminer.com/facebook-video-for-marketers-strategy-for-future-success-jay-baer/
http://www.bethkanter.org/video-guest-post/

Facebook Live

http://www.johnhaydon.com/facebook-live-ideas-show-impact-nonprofit/
http://www.johnhaydon.com/facebook-live-for-nonprofits-getting-started/

Facebook Messenger Bots

Nonprofits in the Autonomous World: Will the Bots Take Over?

Creative Ways To Share Your Content

http://hi.buffer.com/082E173i3m2i

Best Times to Post on Social Media Channels

https://blog.hubspot.com/marketing/best-times-post-pin-tweet-social-media-infographic

Engagement

https://blog.bufferapp.com/engage-quickly-authentically

Twitter Chats
http://www.bethkanter.org/twitter-chat/

Social Media Management

https://blog.bufferapp.com/social-media-management-tools

Champions

Leading on Social Media for Staff/Board

Case Study: How Human Rights Watch Leverages Employee Personal Brands on Twitter
Balancing Personal and Organizational Brand: Networked Leadership
How Nonprofit CEOs Use Social Media (Enthusiastically) for Personal and Organizational Leadership

How Your CEO Can Use Social for Thought Leadership

How Your Organization’s CEO Can Use Social Media for Thought Leadership

Influencer Strategy

Is Influencer Marketing Part of Your Nonprofit's Social Media Strategy?

Message Amplification

http://sethgodin.typepad.com/seths_blog/2013/08/message-amplification-isnt-linear.html

Measurement

Social Media Metrics and Measurement

https://blog.bufferapp.com/learn-social-media-analytics

WORKSHOP with Beth Kanter – Nonprofit Digital Marketing Strategy: The Secret Sauce

This interactive workshop will help nonprofit markers boost their digital strategy using a simple canvas, “Ready, Set, Go,” that will allow them to quickly develop and test a strategy that connects with your audience.

The Digital Nonprofit is Vancouver’s premier conference for nonprofit leaders engaged in digital transformation. The event is specifically designed to help nonprofits and charities learn about the models and tools needed to succeed.

Reserve Ticket

  • When: Wednesday, June 12. 9:00 AM – 12:30 PM
  • Where: Creekside Community Centre
  • Price: $50 / $25 with a ticket to The Digital Nonprofit
WORKSHOP with Beth Kanter – Nonprofit Digital Marketing Strategy: The Secret Sauce

WORKSHOP: Nonprofit Digital Marketing Strategy – The Secret Sauce

Beth Kanter will be hosting a workshop for organizations wanting to invest in improving their digital strategy. This hands-on workshop will be limited to 75 attendees.

Social media, mobile phone adoption, new digital payment methods, bots … there are so many digital channels for nonprofit marketers to engage and connect with people, and convert them to live long supporters. But with so many free and low-cost tools out there, how do you decide where to invest your time and resources for the most impact? How do you quickly and easily test those decisions to improve results?

This interactive workshop will help nonprofit marketers boost their digital strategy using a simple canvas, “Ready, Set, Go,” that will allow them to quickly develop and test a strategy that connects with your audience. This workshop is highly participatory, using hands-on methods and will draw from design thinking methods. It will focus on strategy, not tactics.

Beth Kanter

Master Trainer, Speaker, Author, and Blogger

Beth is internationally recognized thought leader in networks, social media, philanthropy, wellbeing in the workplace and training. Beth has over 35 years working in the nonprofit sector in capacity building and has facilitated trainings for thousands of social change activists and nonprofits on every continent in the world. She is an in-demand keynote speaker and workshop leader.

Named one of the most influential women in technology by Fast Company and one of the BusinessWeek’s “Voices of Innovation for Social Media,” Beth was Visiting Scholar at the David and Lucile Packard Foundation 2009-2013. She author of the award winning Networked Nonprofit Books and The Happy Healthy Nonprofit: Strategies for Impact without Burnout (http://bit.ly/happyhealthynpbook) published by J.Wiley. She writes “Beth’s Blog,” one of the first nonprofit blogs. Her clients include foundations, government agencies, and nonprofit organizations.

Slides and Video: How Delivering Webinars Can Benefit Your Mission

Webinars can be your secret tool for scaling your service delivery, training, and recruitment.

Local webinar experts Tonya Hyde and Chad Leaman presented case studies at the March 6 Net2van meetup on why their organizations pursued webinars as part of fulfilling their mission.

Why Webinars

Tonya Hyde covers the pros and cons of the medium, best practices and things learned the hard way, benchmark webinar platforms, and walk you through the process of delivering a successful webinar: planning, recruiting speakers, marketing, delivery techniques, and follow-up.

Case Study: How the Neil Squire Society Uses Webinars to Deliver Programs

Presented by Chad Leaman, who has delivered thousands of hours of training!

Please join us in thanking our loyal sponsors

Slides and Video: How Delivering Webinars Can Benefit Your Mission

Webinars can be your secret tool for scaling your service delivery, training, and recruitment.

Local webinar experts Tonya Hyde and Chad Leaman presented case studies at the March 6 Net2van meetup on why their organizations pursued webinars as part of fulfilling their mission.

Why Webinars

Tonya Hyde covers the pros and cons of the medium, best practices and things learned the hard way, benchmark webinar platforms, and walk you through the process of delivering a successful webinar: planning, recruiting speakers, marketing, delivery techniques, and follow-up.

Case Study: How the Neil Squire Society Uses Webinars to Deliver Programs

Presented by Chad Leaman, who has delivered thousands of hours of training!

Please join us in thanking our loyal sponsors

Calling all Community Managers: This course is a must!

Our objective at Net2Van is to provide opportunities for the nonprofit community in Vancouver to have access to education, networking and the tools to help your organization thrive in the quickly changing world of technology. We understand that the lifeblood of any organization wouldn’t be possible without the support of donors – individuals and businesses. Building an engaging community strategy is key to forging new opportunities, raising awareness, recruiting volunteers and retaining those vital, hard-won relationships.

The UBC Continuing Education Studies department is offering a course on community management The Evolution of the Community Manager from January 25 – February 22, 2016. Net2Van committee member, Michelle Sklar, caught up with the program facilitator, Crystal Henrickson, to learn more about the course (that you don’t need to be a UBC student to attend).

Check out their interview below:

Tell us about the Community Management course you are teaching at UBC?
This is the foundational course in the Community Management Award of Achievement program offered at UBC’s downtown campus. In this 4 week course, that starts on January 25th, you’ll learn what the community manager landscape looks like — what skills and experiences are required, the types of roles and responsibilities of a community manager, how community managers differ and are complementary to other roles in the marketing/communications departments. We’ll also dig into the stages of communities that help community managers decide on where to focus their efforts.

What’s great is you don’t need to be a registered UBC student, or a university graduate to attend, as The Community Management program is part of Continuing Studies.

What topics will you be focusing on?
The focus of this course starts with properly defining a community manager’s role within an organization, and assigning roles and responsibilities to this role. We then move on to understand the DNA of different types of communities and how they act at various levels of maturity.

Can you tell us a little about the program format?
What’s great about the Community Management program at UBC is that the class sizes are small, meaning there is a lot of peer to instructor time and deeper discussions amongst peers. Our case studies and industry experts are curated from a number of industries: technology companies, non profits, online social networks and lifestyle brands. We take a lot of care to simulate real world community scenarios and use modern communication tools like Slack to give students a very practical approach to Community Management.

Who is the ideal participant for this course?
Industry professionals who are working in communications and marketing roles and want to increase engagement levels amongst their audiences, career transitioners who want to deepen their skills in community management, hiring managers and executives who want to understand emerging community roles.

Can you share with us some of the fun things you have in store for your students?
You’ll get to experience hosting your own AMA’s with community builders, “hangouts” online and offline with local industry experts, and unlimited access via Slack to program instructors (myself and Destin Jones: Change Heroes, formerly of Hootsuite, Latergramme).

Register for this course here.

Follow Crystal on Twitter: @marketing_girl

Follow Michelle on Twitter: @michelle_sklar

Darren Barefoot at Net Tuesday: Word-of-mouth marketing

Darren Barefoot presented at the September 2011 Net Tuesday and he killed. The kid’s a pro. He generously offered his slide deck and allowed us to record the session.

P.S. Darren and Julie Szabo also offer a Social Media Marketing Bootcamp. The next one is on October 21.

The slides

How nonprofits win with word of mouth marketing [slideshare id=9156501&w=425&h=355&sc=no]

The Video
[youtube http://www.youtube.com/watch?v=guOprYhxzJs]