REPLAY: Create A Social Strategy in 7 Steps

Missed TechSoup Connect BC’s November 7 event Create A Social Strategy in 7 Steps? Here’s the video replay.

📘 Download the slides

We are truly grateful for the invaluable insights and expertise shared by our speaker, Trish Riswick of Hootsuite. With her extensive knowledge and experience in the field, Trish has provided our audience with a wealth of information that will undoubtedly prove beneficial in their professional endeavors.

During her engaging presentation, Trish delved into various aspects of social media management, shedding light on the latest trends, best practices, and effective strategies to enhance online presence and engagement. Her practical tips and actionable advice have equipped our audience with the knowledge and tools necessary to navigate the ever-evolving digital landscape with confidence.

Links from Trish


We look forward to seeing you at our upcoming events.

Eli, Ben, Syju, and the leadership team of TechSoup Connect Western Canada

Interview: Trish Riswick, Social Media Specialist at Hootsuite

Organizations small and large often struggle with effective social media strategies as part of their marketing efforts.
Non-profits are no different and can’t often find the time to post much less start understanding why they are doing what they are doing with a Facebook or Instagram account.

TechSoup Connect BC: Create A Social Strategy in 7 Steps

  • Tuesday, November 7, 2023, 12:00 – 1:00 PM PST

“This presentation is a high-level look at social media strategy. We focus on the simplicity and the importance of it. It is for people or organizations who do not have a lot of experience working with social media.”

Trish Riswick

Join us and Trish Riswick, Social Media Specialist, from Hootsuite to find out why social media is about more than just posting random pieces to their channels.

Takeaways from this presentation include a template content calendar that organizations can use once they develop a strategy.

“We will look at how to identify two to three content pillars as well as What are you posting about. You’ll also get a list of things to go back to when you are stuck creatively. Social media moves fast. Together, let’s make a strategy that will adapt and change with you.”

Trish Riswick

REPLAY: Telling Your Analytics Story: How to Effectively Measure Success on Social

Missed our September 12 event “Telling Your Analytics Story: How to Effectively Measure Success on Social”? Here is the video replay.

We would like to thank our expert speakers from Hootsuite, Social Impact Manager Laura Zubick and Social Media Strategist Laura Rychlik.

Please find the slides from today’s presentation here. The Hootsuite team is also excited to share the following resources with you:  

Your Hootsuite Social Media Tune-Up Coaches

Your Hootsuite Social Media Tune-Up Coaches

Owly Repair Man Mechanic from Hootsuite

When: Wednesday, October 15 2014, 6:00 PM – 8:00 PM

Where: HootSuite Headquarters, 5 East 8th Avenue, Vancouver, BC.


Scaling your social media within current resources is often a challenge for NGOs. How do you manage multiple social media platforms without budgeting more for a social media manager or a social team?

Hootsuite’s coaches can show you how it’s possible to scale your social media, connect with more supporters and increase the organic reach of your communications.

As part of Hootsuite’s HootGiving Program, our Social Media Tune-Up is available as a complimentary service for NGOs. After we take a look at how you’re currently using social media, we’ll make recommendations and work with you to improve your social presence.


Hootsuite’s expert social media and marketing coaches will be there to guide you!

Juan Ramos – @HootRamos

Juan Ramos from Linkedin

Program Lead, Latin America

Expertise Includes

  • Social Marketing
  • Social Customer Service
  • Social Selling

Marie Michelle Power – @MMichP

Marie Michelle Power from Twitter

Marketing Operations Coordinator

Expertise Includes

  • Insight on managing bilingual Social platforms
  • Online etiquette
  • Tips on creating content

Christine Nathaniel – @stinesupreme

Christine Nathaniel from Linkedin

Enterprise Client Services Manager

Expertise Includes

  • Basic strategies in social
  • How to setup a (Hootsuite) dashboard
  • Content mix you should be sharing

Michelle Garrigo – @HootGarrigo

Michelle Garrigo from twitter

Social Media Coach

Background: Online Marketing Agency – Managing multiple accounts in various industries, have also worked with an Organic Skincare Line – promoting healthy living and respecting our planet

Expertise Includes

  • Online marketing
  • Managing multiple accounts in various industries
  • Managing Organizational-level accounts

Chandra Brun – @cb_devonshire

Chandra Brun from Hootsuite

Customer Success Manager, Enterprise

Expertise includes

  • Social Strategy
  • Engagement
  • Building meaningful Relationships

Name: Karolina Nowak – @HootKaro

Karolina Nowak from Hootsuite

Social Media Coach

Expertise includes

  • Reporting on social media success
  • Content Curation + engagement
  • Social Strategy Planning

Alberto Cristoffanini – @HootAlberto

Alberto Cristoffanini from Linkedin

Social Media Coach

Expertise includes

  • Social Media Strategy
  • Social media in Latin America
  • Social Justice

Listening To Your Community With HootSuite

Sherlock OwlIf you’ve been to a Net Tuesday social media workshop you’ve probably had some delightful social media kid tell you that you’re using social media “wrong.”

“Listen to your supporters – don’t yell at them!”

… is what they said. But how exactly do you “listen” on social media? How do you make sense from the noise? And isn’t that going to be time consuming? (You’ve got a real job to do – social media is just one of many things on your plate.)

Luckily tools like Hootsuite (who sponsor Net Tuesday!) make social media listening easy. All you need to do is identify your keywords or important supporters and then set up a dashboard.

You can listen in two ways:

  1. To specific people
  2. To hashtags or keywords

Specific People

Are your donors, volunteers or staff already on twitter? Add them to a list so that you can focus in on what they’re saying. See what they’re talking about and then join in.


Hashtags are basically topic markers that tweeters use to mark their posts so that others interested in the same issues can find them. They are indicated by a pound sign like “#”, followed by a short keyword. eg.) #JelloShooter.

How do you find the right hashtags to follow? You can start with this list for nonprofits or use a hashtag explorer like to see what your community is already using.

Add your hashtags to a search and check in on it daily to see what captures your community’s interest. Or create a search for your organization’s name and see if people are gossiping about you!

Scheduling your tweets

Now that you’ve found the community you want to interact with it’s time to start talking with them! But what if you can’t spend all day on social media? HootSuite has got you covered ! You can schedule your tweets so that it looks like you’re online all day (even if you just popped in to check your social media for ten minutes at the beginning of the day.)

You can schedule your posts directly from HootSuite or you can use their browser extensions and automagically schedule any interesting links you run into throughout the day.


Net Tuesday is thrilled and honoured that HootSuite is our social media sponsor. HootSuite allows us to work as a team to monitor and respond to the Net Tuesday community on social media. Between the keyword dashboards and the ability to schedule tweets we’ve been able to tame the social media giant. HootSuite provides an invaluable tool and supports the social sector – check out their 20% nonprofit discount!

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