The Digital Nonprofit – a project of TechSoup Connect Western Canada
Events and community for nonprofits curious about technology.
Darren Barefoot presented at the September 2011 Net Tuesday and he killed. The kid’s a pro. He generously offered his slide deck and allowed us to record the session.
P.S. Darren and Julie Szabo also offer a Social Media Marketing Bootcamp. The next one is on October 21.
The slides
The Video
How nonprofits win with word of mouth marketing with Darren Barefoot
with Darren Barefoot
RSVP
If you only engage in ordinary outreach activities – petition asks,
email marketing and Google AdWord buys – you won’t get noticed in a busy landscape where every nonprofit is vying for attention and support. Why? When everyone does the same thing, no one organization shines.
Truly remarkable organizations get their marketing done for them – for free – by their most excited, committed, passionate and devoted fans. They earn it by providing exceptional member experiences, by being unique, bold and creative. Word-of-mouth isn’t just about one-off gimmicks or “viral” campaigns. It’s an overall approach to movement building based on a new online reality where everyday people have become the most powerful marketing department on the planet.
In this session, we’ll discuss how nonprofits and charities are creating
remarkable online campaigns based on the theory and philosophy of
movement marketing. You’ll learn from experienced practitioners how to augment limited budgets with creativity and technology that will help your nonprofit get talked about.
DATE: Tuesday, September 6
DOORS AT 5:30 PM
EVENT STARTS AT 6:00 PM
LOCATION
W2 Woodwards
#250 – 111 West Hastings
Vancouver, BC
RSVP
ABOUT DARREN BAREFOOT
Darren Barefoot is internet famous. He has an honest-to-goodness wikipedia page.
He likes to play on the internet. He’s tweeted more than 17,444 times and it has been suggested that he’s Reddit’s biggest booster. Plus he’s co-written several books, the latest of which is Friends with Benefits: A Social Media Marketing Handbook.
For the official bio: http://www.darrenbarefoot.com/about.php
ABOUT OUR SPONSOR
The venue is generously provided by W2 Community Media Arts. They’re lovely!
Volunteers are awesome. So the July 5 Net Tuesday is gonna focus on volunteer coordination.
Volunteers are awesome, but the relationship between a nonprofit and a volunteer can be tricky.
VOLUNTEERS: Maybe the nonprofit never got back to you? Maybe the job they offered kinda sucked?
VOLUNTEER COORDINATORS: Are your volunteers creating a ridiculous pile of administrative paperwork and overhead? Can you find volunteers with the right skills? Why is this so hard?
Net Tuesday can’t solve all your volunteer-related challenges. We aren’t MAGIC.
But we’ve got a few tricks up our sleeves that might help. Check this out:
DATE: Tuesday, July 5
TIME: Doors and (cash bar) booze at 5:30pm, Speakers at 6:00pm, Ends at 7:30pm
LOCATION: Pull Focus film school. 306 Abbott St (upstairs)
WHO’S TALKING? ABOUT WHAT?
ITEM: Volunteers for Salesforce
Elijah van der Giessen (Net Tuesday and David Suzuki Foundation) gives a demo of a free (for charities) application that helps manage volunteers and their hours, and creates forms to allow volunteer and job signup on your website.
Learn more:
An overview of the software: http://groundwire.org/labs/volunteers-for-salesforce
Video: http://www.youtube.com/watch?v=uZm7osRj3lY
21 volunteer management systems compared: http://www.idealware.org/volunteer_management
Do you need an integrated database? http://www.idealware.org/tips/tracking_volunteers
But technology can’t solve your problems. It just makes you more efficient!
The secret to a strong relationship is a hot three-way. Sweet love betwen you, the volunteer AND the organization. Sound tricky? Sometimes it can be. That’s why Net Tuesday is bringing in Trina Isakson, a consultant with both professional and academic expertise in volunteers.
ITEM: Trina Isakson on how technology can help or hinder effective volunteer engagement
Trina Isakson recently completed masters research that examines effective leadership of volunteers, and is excited to discuss how technology can help or hinder good volunteer engagement. She is passionate about non-profit capacity, engaged citizenship, community development and education. Through volunteer activities and consulting and training work with 27 Shift, she helps non-profit organizations and universities strategically engage their next generation of employees, volunteers and donors.
Says Trina:
For the research, I interviewed a series of nonprofit staff/board members who had been identified as effectively engaging volunteers. None of the orgs had any problems (or even made much effort) recruiting volunteers, and more likely had to restrict the number of volunteers.
While the final results of my paper focused on leadership, the themes that arose from analyzing the interview transcripts I think are most interesting. Examples include:
- volunteers were seen as peers and professionals, not subordinates
- volunteer engagement was seen as everyone’s role in the organiztion (i.e. not just for a ‘volunteer coordinator’)
- the organizations and individuals had a strong culture of learning and change
- while they had volunteers that had to leave their roles/didn’t show to meetings etc., interviewees accepted this as a reality of the volunteers’ busy lives and adapted their volunteer engagement practices/scheduling to plan for this
OUR SPONSOR
They’re giving the event a home, and allow the meetup to be free. Plus they make awesome videos.
Pull Focus Film School
On Facebook and Twitter!
306 Abbott St (near Cordova)
Vancouver, BC V6B 2K9
See you on Tuesday!
—
Eli
Net Tuesday Vancouver
Video recording of the February 1, 2011 Net Tuesday Vancouver meetup.
Thanks to everyone who came out to our December Net Tuesday meetup. December is a busy month!
Here’s my slides from the “Measuring Success with Google Analytics – which traffic sources are more likely to convert?” presentation.
[slideshare id=6085968&doc=nettuesdaydecember2010-101208213952-phpapp01]
Hey Net Tuesday-ers,
I’m thrilled to announce that the December Net Tuesday will feature a panel on group buying sites (like Groupon) and a case study demonstrating the use of conversion tracking in Google Analytics. It’s gonna be awesome, so please RSVP.
Date: Tuesday, December 7
Doors: 5:30pm
Duration: 6:00 – 7:30pm
Venue: W2 Storyeum, 151 W Cordova
Group buying and deals panel
You’ve probably heard about Groupon, the daily deal site that offers discounts if a minimum number of purchase commitments are made. They’ve already got 18 million subscribers and are continuing to grow rapidly. But did you know that Groupon evolved out of the social-change focused online community The Point?
Join panelists Annalea Krebs of ethicalDeal and Chris Mathieson of the Vancouver Police Museum as they share their experiences from both the business and client sides of the relationship.
Case study: Conversion tracking with Google Analytics goals
Eli van der Giessen rips apart the David Suzuki Foundation’s recent action alert and uses it as a case study to demonstrate how to use Google Analytics goal-tracking and link tagging to measure which traffic sources are most useful. Which group is more likely to complete an action? Email subscribers or Facebook Like-ers?
Our Sponsor:
A special thanks to our venue sponsor W2 Community Media Arts Society.
Our panelists:
Chris Mathieson is the Executive Director of the Vancouver Police Museum, a self-funded charity that has seen incredible growth (from 3000 to 25,000 visitors a year) over the last five years, partly by being unafraid to take small risks in social media and other emerging technologies.
A few additional notes from Chris:
“- We’ve offered two Groupons since they launched in the Vancouver, one for museum admission and one for our “Sins of the City” walking tour. Both offers were very carefully crafted to benefit us while minimizing our risks, something some companies don’t seem to be doing. Both were significant successes for us, but only because we were thoughtful about what we were doing. (We hope…)”
Annalea Krebs is a passionate social entrepreneur whose vision and energy to build a brighter, more sustainable future inspires those around her. She believes that business can be a powerful force for change, and loves companies that are built to make the world better. For Annalea, ethicalDeal is an opportunity to introduce more people to sustainable businesses, products & services.
Prior to founding ethicalDeal, Annalea managed the sales, marketing and community relations for various social enterprises and green businesses including: TheChange.com, Values-Based Business Network, Organic Islands Festival & Sustainability Expo, ICE Promotions and the Canadian Social Entrepreneurship Foundation. Annalea holds a degree in Commerce from Royal Roads University, a Diploma of Technology from BCIT and is a graduate of Leadership Vancouver.
Hey Net Tuesday-ers,
I’m thrilled to announce that the December Net Tuesday will feature a panel on group buying sites (like Groupon) and a case study demonstrating the use of conversion tracking in Google Analytics. It’s gonna be awesome, so please RSVP.
Date: Tuesday, December 7
Doors: 5:30pm
Duration: 6:00 – 7:30pm
Venue: W2 Storyeum, 151 W Cordova
Group buying and deals panel
You’ve probably heard about Groupon, the daily deal site that offers discounts if a minimum number of purchase commitments are made. They’ve already got 18 million subscribers and are continuing to grow rapidly. But did you know that Groupon evolved out of the social-change focused online community The Point?
Join panelists Annalea Krebs of ethicalDeal and Chris Mathieson of the Vancouver Police Museum as they share their experiences from both the business and client sides of the relationship.
Case study: Conversion tracking with Google Analytics goals
Eli van der Giessen rips apart the David Suzuki Foundation’s recent action alert and uses it as a case study to demonstrate how to use Google Analytics goal-tracking and link tagging to measure which traffic sources are most useful. Which group is more likely to complete an action? Email subscribers or Facebook Like-ers?
Our Sponsor:
A special thanks to our venue sponsor W2 Community Media Arts Society.
Our panelists:
Chris Mathieson is the Executive Director of the Vancouver Police Museum, a self-funded charity that has seen incredible growth (from 3000 to 25,000 visitors a year) over the last five years, partly by being unafraid to take small risks in social media and other emerging technologies.
A few additional notes from Chris:
“- We’ve offered two Groupons since they launched in the Vancouver, one for museum admission and one for our “Sins of the City” walking tour. Both offers were very carefully crafted to benefit us while minimizing our risks, something some companies don’t seem to be doing. Both were significant successes for us, but only because we were thoughtful about what we were doing. (We hope…)”
Annalea Krebs is a passionate social entrepreneur whose vision and energy to build a brighter, more sustainable future inspires those around her. She believes that business can be a powerful force for change, and loves companies that are built to make the world better. For Annalea, ethicalDeal is an opportunity to introduce more people to sustainable businesses, products & services.
Prior to founding ethicalDeal, Annalea managed the sales, marketing and community relations for various social enterprises and green businesses including: TheChange.com, Values-Based Business Network, Organic Islands Festival & Sustainability Expo, ICE Promotions and the Canadian Social Entrepreneurship Foundation. Annalea holds a degree in Commerce from Royal Roads University, a Diploma of Technology from BCIT and is a graduate of Leadership Vancouver.
Thanks to everyone for coming out and making the panel work (all those hard questions!) A special shout-out goes to W2 Community Media Arts Society, who provided the venue.
Special thanks to panelists:
There’s been an interesting discussion on Pull Focus’ Meatless Mondays video on the Meetup.com page. And you can watch the original “Meathead” video on Youtube.
Subtitling:
Videos examples from event:
Free audio resources:
Other cool resources:
Links via Miraj Khaled
Other than youtube grants, projects with feature length video ideas may benefit from the examples &
grant/awards at the Skoll foundation & Participant Media
A youtube success story: one-man’s video journey to change the world
New ways to learn & collaborate:
The Slides:
[slideshare id=5734168&doc=nettuesdaynovember2010-video-101110233237-phpapp01]
Thanks to everyone for coming out and making the panel work (all those hard questions!) A special shout-out goes to W2 Community Media Arts Society, who provided the venue.
Special thanks to panelists:
There’s been an interesting discussion on Pull Focus’ Meatless Mondays video on the Meetup.com page. And you can watch the original “Meathead” video on Youtube.
Subtitling:
Videos examples from event:
Free audio resources:
Other cool resources:
Links via Miraj Khaled
Other than youtube grants, projects with feature length video ideas may benefit from the examples &
grant/awards at the Skoll foundation & Participant Media
A youtube success story: one-man’s video journey to change the world
New ways to learn & collaborate:
The Slides:
My grandpappy always used to tell me to “go where the audience is.” (Well, not really, but he should have! Because it’s great advice.) That’s why most nonprofits joined Myspace, and then abandoned Myspace for Facebook when their supporters made the same move.
So, we use paper mailings, email, webpages, social media, public events…. we go where the people are. And increasingly nonprofits’ current and potential supporters are watching video online. So let’s go there too, because the latest research suggests that 50% of internet users are watching online video at least once a week and 32% of all internet traffic is already video (with that figure expected to double by 2013.)
Date: Tuesday, November 2
Time: doors at 5:30pm, Starts at 6:00pm, and finishes at 7:30pm
Location: W2 Storyeum, 151 west Cordova
Special features: amplified audio and adequate seating for all!
Featuring:
Panelists include:
More stuff you should know: