by Lauren Bersaglio | May 9, 2022 | Event report
How much should you spend on ads or growth at your nonprofit? What is each email address worth? You need to know how to calculate customer acquisition cost and lifetime value. In this webinar, author and University of Southern California Professor Paul Orlando gives a...
by Lauren Bersaglio | Apr 14, 2022 | Event report
In this two-part webinar series, you will learn all about digital marketing diagnostics for nonprofits. Part one focuses on how to run a “checkup” on your website to diagnose what’s working (and what isn’t). Part two dives into online...
by Lauren Bersaglio | Dec 3, 2021 | Event report
A new generation of donors want to contribute, but they won’t donate cash. How can you innovate and engage them in new ways of giving? In this recorded webinar, you will learn how you can attract and engage donors by offering in-kind donations directly to your...
by Lauren Bersaglio | Sep 23, 2021 | Event report
Does your nonprofit use Google Analytics to its fullest potential? Google Analytics is a household name, but many nonprofits don’t really know what to do with it. This means critical data goes unnoticed, leading to inaccurate (or bad!) decisions. In this...
by Lauren Bersaglio | Jun 30, 2021 | Event report
In this session, we’ll unpack what modern charities are doing with their fundraising events to move forward into the “new normal.” Rebecca Alfred (from Trellis.org) shares new ideas based on over 200 virtual, hybrid, and in-person events to increase...
