Slides + Video: Email Automation for Nonprofits

Watch the video to discover how to start making email automation work for your organization

We snuck a second meetup into November because we couldn’t pass up the opportunity to feature a special guest from Montréal. Antoine Bonicalzi of Cyberimpact introduced our nonprofit members to the basic concepts of email automation and walked us through the flowcharting process. 

Watch the video to discover how to start making email automation work for your organization. In this video you will learn:

• How to communicate more often and more effectively with volunteers, supporters and partners
• How to promote events and other fundraising activities
• How to build stronger relationships while saving time and energy thanks to automation

PRESENTER

Antoine Bonicalzi has been involved in digital marketing since 2009. Occupying key roles in several agencies, he has helped hundreds of small businesses and organizations succeed with digital marketing.

Today, as the Marketing Director for Cyberimpact, a Canadian email marketing and marketing automation platform, Antoine has the responsibility of growing its user base across the country. His role involves communicating the secrets of email marketing and marketing automation to Canadian businesses and organizations through articles, training workshops and seminars.

Video: Donor Retention Best Practices with Janet Edmison, Principal at Fawkes + Holly

At Net2van’s October 10 meetup Fawkes + Holly offered research and experience on how to retain the donors you’ve worked so hard to acquire. Viewers of these videos will emerge feeling encouraged, equipped and armed with practical tools you can start implementing immediately.

A strong fundraising program is an essential part of building a thriving non-profit. But when you have a small team and limited resources it can be hard to know where to focus.

At Net2van’s October 10 meetup Fawkes + Holly offered research and experience on how to retain the donors you’ve worked so hard to acquire. Viewers of these videos will emerge feeling encouraged, equipped and armed with practical tools you can start implementing immediately.

Here’s two video recordings of the presentation, focusing on the presenter or the slides. Take your pick! Or if you’re on the move listen to the podcast

Presenter Video

Webinar-Style Video

Janet Edmison, Principal at Fawkes + Holly

Janet is a strategic thinker with experience fundraising for small and mid-sized non-profits including Cystic Fibrosis Canada and Union Gospel Mission. Passionate about sharing the vision and mission of organizations making an impact around the world, Janet excels at developing strategies and materials that change the game for small teams with limited resources. As a consultant, Janet has worked with dozens of organizations facing challenges in building and maintaining a sustainable fundraising program.

HOSTS
Produced by Ashleigh Turner @SexWithAshleigh
Hosted by NetSquared Vancouver @net2van
Venue partner HiVE Vancouver @hivevancouver

PRESENTER
@fawkesandholly

SPONSORS
@iatspayments @VCN_Community @techsoupcanada @NTENorg

Digital Fundraising Events From Net2van

What’s that in the air? It’s the smell of #Tech4Good!

CRM for Nonprofits – September 11

NetSquared Vancouver is really excited to bring you a trio of workshops this fall that focus on digital fundraising.

All the events are free, so RSVP now. And if you’re into podcasts subscribe to our feed of presenter recordings.

September 11: CRMs for Nonprofits – Abandoning Excel for a grown-up CRM

RSVP for this free event.

It can be difficult for smaller organizations to follow expert advice and best practices for adopting and optimizing supporter relationships with a customer relationship management (CRM) platform, like Raiser’s Edge, Salesforce, Netsuite, NationBuilder or Keela.

When is the right moment to make the leap from a spreadsheet or ad hoc system to a CRM solution? And, which platform is the right fit for your organization?

This session features on-stage interviews with people who have confronted all sides of the CRM question: from within orgs and as consultants to them. Attendees will gain wisdom about when to adopt a CRM and what questions to ask to make the right infrastructure decisions for their organizations.

October 10: Donor Retention Best Practices

RSVP for this free event.

A strong fundraising program is an essential part of building a thriving non-profit. But when you have a small team and limited resources it can be hard to know where to focus.

In this presentation, Fawkes + Holly will offer research and experience on how to retain the donors you’ve worked so hard to acquire. You’ll leave the sessions feeling encouraged, equipped and armed with practical tools you can start implementing first thing Monday morning.

November 6: How to Maximize Data to Enhance Your Fundraising Programs and Campaigns

RSVP for this free event.

In this session, campaigners and fundraisers from any size organization will learn to use big data in a way they haven’t before. They will learn how to better target their messaging to influence people within their organization’s community to encourage them to give a gift or volunteer.

Whether through a direct mail appeal, cross fundraising approach or a face to face ask, data can help.

SPECIAL GUEST PRESENTER FROM TORONTO!
Allen Davidov is Director of Business Development at Environics Analytics in the not-for-profit practice. With nearly twenty years of experience, he is responsible for helping charities and foundations apply EA’s products and services to attract and retain donors, corporate partners and volunteers. Prior to joining EA, Allen successfully led marketing, annual giving, leadership giving and event initiatives at a number of organizations, including Sinai Health Foundation, Habitat for Humanity GTA, Canadian Breast Cancer Foundation, St. John’s Rehab Hospital Foundation at Sunnybrook Health Sciences Centre and North York General Hospital Foundation.

Got a nonprofit tech event that should be in the next newsletter? Let us know! Tweet at us using the hashtag #net2van.

JOBS AND VOLUNTEER POSTINGS

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If you have a job to share tweet to @net2van or post to our post on the meetup discussion board.
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Get Google AdWords help from RED Academy

Did you know that Google gives nonprofits $10,000 in free Google AdWords credits every month?  It’s a hugely valuable resource to help drive traffic to your website, but administering your account can be tricky, especially at first.
Luckily our friends at RED Academy want to connect their marketing students with local nonprofits to help set up and administer a sustainable set of AdWords campaigns for your organization.
If you’re interested apply at https://goo.gl/forms/gYIVGM92G6K1zTt12
Chris (RED Academy) and Eli (net2van)

PANEL DISCUSSION: Truth and Reconciliation in a Digital Age – Net2van June 19, 2018

In acknowledgement of National Indigenous Peoples Day here’s the recording of our “Truth and Reconciliation in a Digital Age” panel hosted by the First Nations Technology Council at the HIVE.

The discussion was led by Denise Williams, Executive Director of First Nations Technology Council. Panelists include James Delorme, Jen Castro, Leena Minifie, Lauren Kelly, plus some surprise special guests!

https://www.meetup.com/net2van/events/247961922/

We exist in an age of reconciliation, one in which an increasing number of Canadians are beginning to explore their role in meaningfully addressing historical and ongoing injustices and inequities. So where does one begin? And what will a sector in meaningful pursuit of reconciliation look and feel like?

Join the First Nations Technology Council for a discussion about how nonprofits and the technology industry can participate in reconciliation and adopt the recommendations of the Truth and Reconciliation Commission: http://www.trc.ca/

Please join us in thanking our loyal sponsors

Slides + Video: The Digital Nonprofit 2018

We created The Digital Nonprofit conference because after 10 years of meetups our members asked us for an event that was more “boss friendly”. A place where we could talk about digital strategy and transformation, not just practical hands-on technology implementation. But we didn’t anticipate the hunger for a community-driven #Tech4Good conference. Even as we grew from 80 attendees to 225 we’ve continued to sell out every year. So thank you for your support! It means so much because as volunteers your encouragement is what motivates us to keep going!

The expert presenters have generously allowed us to share their slides – and we professionally recorded half the sessions, with the other half available through recorded livestream video.

Enjoy! We hope to see you at the 2019 edition of the conference and at our free monthly meetups.

The Digital Nonprofit in 2 Minutes and 20 Seconds

How Do You Attract Tech Literate Talent? – Crystal Henrickson of Talent Collective

How Your Online Fundraising Stacks Up With 152 Canadian Charities – Brady Josephson, NextAfter

Test, Fail, Adapt, Win: Increase Your Chances of a Successful Campaign – Shoni Field + Charly Jarrett, BC SPCA

Truth and Reconciliation in the Digital Age – Denise Williams, First Nations Technology Council

Crash Report, Or “Sorry For Breaking Your Nonprofit” – Rob Cottingham, Social Signal

LIVESTREAM VIDEO RECORDINGS

The audio’s a bit iffy, but we were able to record every session.

The Technology Strategy of Love – Tracy Kronzak of Salesforce.org

Building Systems To Help Our Orchestra Scale – Steve Coombs of Vancouver Metropolitan Orchestra

Discover Your Hidden Engagement Pyramid – Barbara Christensen, Percolator Consulting

Digital Teams in 2018: The New Landscape of Digital Engagement – Jason Mogus

From Paper Registration Sheets in a Muddy Field to Tablets And Databases: How Grassroots Nonprofits Grow Up – Lyda Salatian, Green Teams of Canada

The Technology of Solidarity – Matt Price

Sponsor Love

Conferences don’t happen without a crew. We are grateful to our volunteers for running the show. We are in debt to the presenters who contributed their expertise. And we can’t thank the sponsors who underwrote the event enough, since they enabled us to create an accessible event for you, our #Tech4Good community.

Our sponsors are investing in our community because they share our conviction that nonprofits need the power of technology to do more good. Give them your attention and $$!

PRESENTING SPONSOR

Traction on Demand + Salesforce.org

PLATINUM SPONSORS

GOLD SPONSORS

BRONZE SPONSORS

Thank you all! With gratitude,

The Digital Nonprofit Team + NetSquared Vancouver

Digital Teams in 2018: The New Landscape of Digital Engagement

See Jason Mogus at The Digital Nonprofit conference on June 11. Tix on sale now!

The state of digital teams inside our nonprofits often reflects deeper issues of culture and structure and how well adapted our institutions are to today’s communications landscape. So what’s going on with digital teams today? What team structures, roles, and behaviours are producing the best outcomes? Are we getting better at cross-silo and cross-channel communications? Are we set up to really deliver on the promise of digital engagement?

Jason Mogus has been a digital structure geek for two decades, and his firm recently released their 3rd report on Nonprofit Digital Teams. He will share highlights from the report, trends over time, and war stories working inside institutions of all shapes and sizes. Then you’ll get a chance to solve for digital structure issues at your organization in real time!

Key takeaways from the 2018 Digital Teams Report include:

  • When digital leads, we win. Having digital leaders on senior management teams and shaping new campaigns and initiatives is now proven to lead to more successful digital programs
  • Is engagement just a word? The vast majority of respondents don’t measure engagement and lack dedicated staff + budget to lead it, showing engagement is still more of a concept than a deeply valued reality
  • Distributed digital skills leads to better programs. We found teams with the highest performance digital programs are overwhelmingly using the hybrid team structure model
  • We still struggle with structure. Three-quarters of teams have been re-structured in the past 3 years, yet only 10% find their structure to be highly effective. That’s a lot of painful change leading to uncertain results

Covering topics ranging from where digital teams now live, today’s key roles, shifts in team structures, sources of cross-departmental tension, and how we develop digital leaders, we offer an insight for each data point, and include four recommendations for helping our organizations become more effective by building better digital teams.

How Do You Attract Tech-Literate Talent? – See Crystal Henrickson at #DNP2018

How do you attract tech-literate talent? The competition for talent continues to grow, and while some nonprofits only use dollars as their competitive advantage, savvy organizations are turning towards attraction and retention strategies that individuals really want: work autonomy, location-independence and mobility. But, it’s not as simple as unplugging. Learn the key elements (and debunk the myths) to creating a remote-friendly employee culture.

See Crystal and 15 digital strategy experts at The Digital Nonprofit June 11, 2018.

Crystal Henrickson, CPCC, ACC Career and Leadership Coach, Talent Collective

Certified leadership + career coach and culture engagement strategist, Crystal works with new and seasoned leaders to develop engaged employee experiences. Scaling teams, developing leadership communication skills, mapping out professional development plans, and designing distributed and remote workplace solutions, are supported by her professional experiences in community building, marketing, sales, social media engagement, recruitment, distributed + localized team management.

Crystal has had the opportunity to drive talent, culture, marketing and community strategies at over 30 technology-focused companies like Yelp, Chimp, Invoke and Spring. Crystal is a location independent business owner and when not working, can be found in her garden, surrounded by a family of ducks, hens and a goose named Veruca.

Motivation Workshop: Vancouver Community Network (May 16)

Do you work in a not for profit setting? Would you be interested in learning more about staying motivated as a volunteer, or employee? Vancouver Community Network(VCN) is setting up free group workshop and free one-to-one training on motivation.

A workshop will take place at 111 West Hastings on May 16, 2018 at 5:30pm. VCN anticipates the workshop will take between thirty and forty-five minutes to complete.

If you are interested, please contact VCN at 778.724.0626 or help@vcn.bc.ca for more information. Thank-you in advance for your consideration.