Author: Eli

AGENDA: The Digital Nonprofit 2019

We can’t wait to see you June 11 at the Roundhouse. If you don’t have your ticket yet go to https://eventchain.io/event-details/156/The_Digital_Nonprofit

8:45 AM: Doors. Coffee and snacks.

9:15 AM: Event starts

9:45 AM: KEYNOTE: Envisioning the Future Charitable Sector with Vu Le

10:50 AM: Coffee break

11:10 AM:
⚡️Talk 1: 5 Ways to Boost Email Engagement Through Personalization with Megan McCaffery
⚡️Talk 2: How to Regularly – and Without a Lot of Extra Effort – Find, Capture and Share Good Stories About Your Organization with Nicole Jones

11:25 AM: How Design Thinking Can Lead to the More Effective Use of Technology for Social Impact with Michael Johnston

12:00 PM: Lunch and partner exhibition

  • Three food trucks: Super Thai, Chickpea, and Mr. Bannock
  • Two espresso coffee carts
  • Sundae stand with Earnest Ice Cream

1:00 PM:
⚡️Talk 3: Why Embark on a Technology Project with Jack Mercer
⚡️Talk 4: Donor Data Strategies with Dino Bassanese

1:20 PM: KEYNOTE: The leadership that Digital Demands with Shoni Field and Ryann Miller

2:15 PM:
⚡️Talk 5: Small Data for Big Change with Sarah Schulman
⚡️Talk 6: Website Best Practices: How to Effectively Engage Your Online Visitors with Tamara Rahmani

2:25 PM: Coffee break

2:45 PM: Social Media from the Top with Chris Brandt

3:15 PM:
⚡️Talk 7: The Agile Approach To Creating Better Audience Engagement with Mack Hardy
⚡️Talk 8: Best Practices for Collecting Member Feedback with Kathryn Svobodny

3:30 PM: 3 Keys to Rocking Your Next Integrated Campaign with Kimberly Shearon

4:00 PM: KEYNOTE: The Happy Healthy Nonprofit with Beth Kanter

5:00 PM – 7:00 PM: Post-event social with open bar and snacks

#Tech4Good Events for Nonprofits – May + June 2019

Creating a marketing plan for your nonprofit organization will move you from where you are to where you want to be. Learn real tips and trick to starting out right this year with a plan that you can explain to your team and board.

Here’s your summary of events and opportunities for nonprofits who are tech-curious. And if you’re into podcasts subscribe to our feed of presenter recordings.

May 7: Setting Marketing Goals for Your Nonprofit

RSVP for this free event.

Creating a marketing plan for your nonprofit organization will move you from where you are to where you want to be. Learn real tips and trick to starting out right this year with a plan that you can explain to your team and board.

June 11: The Digital Nonprofit

Tickets to our annual digital strategy conference are already 70% sold, so register now.

There are also tuition scholarships – apply before midnight May 1 (that’s today!)

Upcoming Events

News from our Friends

Tractionforce

Now in its seventh year, TractionForce is Western Canada’s largest cloud technology and digital transformation event. Serving both nonprofit and commercial organizations, TractionForce aligns investments in people, process and technology to drive your mission, impact and purpose. This year’s keynote line-up includes Alex Honnold, renowned rock climber, star of Oscar-winning documentary Free Solo and founder of the Honnold Foundation, Pam Iorio, CEO & President of Big Brothers Big Sisters America, Aaron Zifkin, Managing Director at Lyft and more.

Join us May 23rd at the Queen Elizabeth Theatre for TractionForce 2019. Learn more and secure your spot at www.tractionforce.ca.

Digital Skills for Youth program

Is your organization interested in hosting an internship focused on using and/or gaining ICT skills/knowledge in a professional work environment? Then check out the Vancouver Community Network internship program. 

Intern salaries are matched to $12,000 and are administered by the Vancouver Community Network (VCN) under the federally-funded DS4Y program. Learn more today.

DigiHospitality Training Grant

Only available while funding lasts, nonprofits can apply for a BC training grant that reimburses up to 100 percent of the cost associated with skills training programs. To take advantage of this, Digital Hospitality has a digital marketing training program redesigned for nonprofits which would be eligible for the training grant. This provides your staff access to digital marketing training used by large businesses and an opportunity where you can learn from top digital marketers recognized by google. Learn more.

Got a nonprofit tech event that should be in the next newsletter? Let us know! Tweet at us using the hashtag #net2van.

Keynote – The Leadership That Digital Demands

The Digital Nonprofit keynote: The Leadership That Digital Demands – with Ryann Miller and Shoni Field

The Digital Nonprofit is Vancouver’s premier conference for nonprofit leaders engaged in digital transformation. The event is specifically designed to help nonprofits and charities learn about the models and tools needed to succeed.

Reserve Ticket

The leadership digital demands

The Leadership That Digital Demands

Digital touches every aspect of an organization, so it needs strategic, next-level leadership if its truly going to thrive. Because it’s not just the work itself; it’s also about the best ways to get the work done. You’ll learn how to structure digital teams, and what to ask for and expect from them. You’ll also understand the importance of silo busting, iterative processes, collaboration frameworks and how the customer experience (CX) demands of digital can change organizational culture. From strategic culture through leadership, and talent Shoni and Ryann will walk you through the requirements of a thriving digital environment.

Shoni Field

Shoni is Chief Development Officer at the BC SPCA, overseeing a full spectrum fundraising program raising $30+ million annually. She has been fundraising for 21 years, specializing in direct response. She presents on digital fundraising nationally and internationally. When not fundraising she advocates for voting reform and bakes fancy cakes.

Ryann Miller

Hi I’m Ryann Miller, Director of Partnership at Grassriots, a boundaries-pushing global strategic and creative agency based in Toronto, that serves the social profit sector. I help social profits use digital and integrated strategies for fundraising, marketing, advocacy and engagement. I’ve been doing and learning digital for 13 years: most recently at Care2 for 8 years, where I helped to build the Canadian market. I’m big on sector growth, big on building relationships, and big on leveraging digital maturity to help organizations level up. I have two little boys and one big dog, and they’re the focus of much of my non-working hours.

WORKSHOP with Beth Kanter – Nonprofit Digital Marketing Strategy: The Secret Sauce

This interactive workshop will help nonprofit markers boost their digital strategy using a simple canvas, “Ready, Set, Go,” that will allow them to quickly develop and test a strategy that connects with your audience.

The Digital Nonprofit is Vancouver’s premier conference for nonprofit leaders engaged in digital transformation. The event is specifically designed to help nonprofits and charities learn about the models and tools needed to succeed.

Reserve Ticket

  • When: Wednesday, June 12. 9:00 AM – 12:30 PM
  • Where: Creekside Community Centre
  • Price: $50 / $25 with a ticket to The Digital Nonprofit
WORKSHOP with Beth Kanter – Nonprofit Digital Marketing Strategy: The Secret Sauce

WORKSHOP: Nonprofit Digital Marketing Strategy – The Secret Sauce

Beth Kanter will be hosting a workshop for organizations wanting to invest in improving their digital strategy. This hands-on workshop will be limited to 75 attendees.

Social media, mobile phone adoption, new digital payment methods, bots … there are so many digital channels for nonprofit marketers to engage and connect with people, and convert them to live long supporters. But with so many free and low-cost tools out there, how do you decide where to invest your time and resources for the most impact? How do you quickly and easily test those decisions to improve results?

This interactive workshop will help nonprofit marketers boost their digital strategy using a simple canvas, “Ready, Set, Go,” that will allow them to quickly develop and test a strategy that connects with your audience. This workshop is highly participatory, using hands-on methods and will draw from design thinking methods. It will focus on strategy, not tactics.

Beth Kanter

Master Trainer, Speaker, Author, and Blogger

Beth is internationally recognized thought leader in networks, social media, philanthropy, wellbeing in the workplace and training. Beth has over 35 years working in the nonprofit sector in capacity building and has facilitated trainings for thousands of social change activists and nonprofits on every continent in the world. She is an in-demand keynote speaker and workshop leader.

Named one of the most influential women in technology by Fast Company and one of the BusinessWeek’s “Voices of Innovation for Social Media,” Beth was Visiting Scholar at the David and Lucile Packard Foundation 2009-2013. She author of the award winning Networked Nonprofit Books and The Happy Healthy Nonprofit: Strategies for Impact without Burnout (http://bit.ly/happyhealthynpbook) published by J.Wiley. She writes “Beth’s Blog,” one of the first nonprofit blogs. Her clients include foundations, government agencies, and nonprofit organizations.

Chris Brandt – Social Media from the Top

Should EDs & CEOs be posting on social media?

The Digital Nonprofit is Vancouver’s premier conference for nonprofit leaders engaged in digital transformation. The event is specifically designed to help nonprofits and charities learn about the models and tools needed to succeed.

Reserve Ticket

Chris Brandt – Social Media from the Top

Social Media from the Top

Should EDs & CEOs be posting on social media?

Chris Brandt, former ED of Music Heals, shares best practices for stewarding relationships and raising money with social media.

Social Media isn’t just your first point of contact with current and prospective donors, volunteers, and the media – it’s often the only one. The risk of not talking is that no one knows that you exist. How would you evaluate your organizations presence on social media? Are you involved in the conversation, either through the org’s channels or your own? You can’t be seen until you learn how to see.

Chris Brandt

Chris Brandt is the founder of Charity Agency, which helps businesses increase their charitable impact and helps charities improve their business. His background includes over 20 years in the music industry and 6 years as a nonprofit Executive Director, where he built a foundation from conception to directing over $1m in program funding in under 5 years. Chris is also the creator & instructor of the Music Business program at BCIT, which highlights the same marketing, promotional and entrepreneurial skills that are unique when applied within the nonprofit world. Chris can be found on Twitter & Instagram at @Traveldiaries & @CharityAgency.

Michael Johnston – How Design Thinking Can Lead to the More Effective Use of Technology for Social Impact

Does your nonprofit need major upgrades in tech? Where do you start and how do you get your tech infrastructure up to date on the tight timeline and budget? This presentation will show you the steps you can take to develop a tech plan for your nonprofit, so that your nonprofit can better identify its organizational needs, make the most of the tech already available, and plan for future tech investments.

The Digital Nonprofit is Vancouver’s premier conference for nonprofit leaders engaged in digital transformation. The event is specifically designed to help nonprofits and charities learn about the models and tools needed to succeed.

Reserve Ticket

How Design Thinking Can Lead to the More Effective Use of Technology for Social Impact

Human centric technology use needs a structured approach that design thinking can help solve. Mike’s fast, fun session brings together how the Amish, Stanford Design School, and hjc use design thinking to help make the world a better place.

In this presentation, you’ll learn:

Michael Johnston, HJC

Mike has been a fundraiser for 30 years, and has worked with 100’s of social impact
and charitable organizations in Canada, the U.S., Europe, Latin America, and Asia
Pacific. Mike is an expert in fundraising innovation and integrated fundraising –
especially in the use of digital technologies and their effective integration with
traditional and new fundraising methods. He had a hand in creating some of the first digital fundraising tools and campaigns in the late 1990’s.

He is the author of two books: The Fund Raiser’s Guide to the Internet and The
Nonprofit Guide to the Internet and the editor of two books: Internet Strategies: Best
Practices for Marketing, and Direct Response Fund Raising: Mastering New Trends for Results. Mike is also a contributor to numerous books and magazines.

Mike was a founding Board Member of the Washington-based e-Philanthropy
Foundation, and was its first chair of its Education Committee. In addition, Michael
was the founding Foundation Chair for the first global charity online lottery,
www.globelot.com. He has helped to found, and Chair, the industry leading Integrated Marketing Advisory Board, www.imabgroup.net – a collection of leading fundraising agencies
and other related industry associations.

He is a current board member of the global fundraising capacity building nonprofit,
The Resource Alliance and was the first Chair for the Resource Alliance’s Fundraising Online web conference.

Slides and Video: Introduction to Technology Planning for Nonprofits

Introduction to technology planning for nonprofits.

The technology planning process can be overwhelming, especially for those without any technical background. Where do you start? What are your priorities? How do you fund them?

In this recording from Net2van’s March 5 meetup Fully Managed walks you through the process of building a technology plan and how to find a Managed Service Provider.

Slides

Video

February 19: Maximize your free $10,000/month grant – Nonprofit Google Grant Workshop

Imagine what $10,000/month of Google Ads could do for your nonprofit.

With proper optimization and setup, this 10k in ads could help you recruit more volunteers, attract more donations and share your story with a wider audience by reaching people who are searching for nonprofits like yours.

https://youtu.be/d6P9FUQ6ASk
Feb 19 – free workshop on Google Ad Grants for Nonprofits

Join Digital Hospitality for an afternoon focused on helping you learn how to maximize your free $10,000/month Google Grant. You’ll not only learn what you need to know about Google Ads but you’ll also be able to ask questions and review your account with our certified Google Ads Account Strategist.

Additionally, the nonprofits in attendance will have a chance to be selected and provided with 2 free months of of Google Ads coaching & support.

During this workshop, you’ll receive one-on-one and group consulting to learn:

  • How to get started
  • How to structure ad campaigns
  • Which specific Google Ads tools to use
  • How to set up detailed tracking
  • How to use ads data to achieve your goals
  • How to maximize conversions over time

Date: February 19th 2019
Time: 1pm – 4pm
Location: Hotel Blu 2nd floor Conference Room
Address: 177 Robson St, Vancouver, BC V6B 2A8
What to bring:
This is a hands-on workshop. Bring your laptop and be sure you can log in to your Google Ads account (if you have one) & Google Analytics for your website.

About Digital Hospitality

Digital Hospitality specializes in helping organizations achieve their goals online through maximizing online conversions. The workshop will be run by our Google Ads Strategists who have managed more than 25 million in campaigns for the likes of Warner Music, CBC, Rogers Communications, Alpha and others.

Nonprofit Tech Trends for Vancouver Nonprofits

Where should nonprofits focus their attention in 2019?

Net2van’s January meetup was a smörgåsbord sampler of #Tech4Good trends. This fast-paced evening of Ignite-style 5 minute mini-presentations shared the trends, tools, and techniques charities should explore to create more impact.

Rob Cottingham – Trust as the Killer App in the Age of Fake

Brady Josephson – Third Party Giving

 

Kyle Thom – Video and Chat Tools to Advance Your Engagement Cycle

 

Shoni Field – Blurring of the Lines Between Phone and Online; Getting Serious About Digital Lead Generation

 

Jeff Harrison – AI and Machine Learning Trends for Nonprofits

 

Jessica Macleod – How to Effectively Use Instagram Stories

 

Matthew Pattinson – Uncovering Big Ideas That Matter With the Lean Canvas

 

Daryl Hatton – the Market Shift From Major Donations to Micro-Donations and From Macro-Projects to Micro-Projects

 

Ash Kumar – Explore Micro-Communities in 2019

Video + Slides: How to Maximize Data to Enhance Your Fundraising Programs and Campaigns

In this presentation campaigners and fundraisers from any size organization will learn to use big data in a way they haven’t before. They will learn how to better target their messaging to influence people within their organization’s community to encourage them to give a gift or volunteer.

Whether through a direct mail appeal, cross fundraising approach or a face to face ask, data can help.

PRESENTER
Allen Davidov is Director of Business Development at Environics Analytics in the not-for-profit practice. With nearly twenty years of experience, he is responsible for helping charities and foundations apply EA’s products and services to attract and retain donors, corporate partners and volunteers.

Prior to joining EA, Allen successfully led marketing, annual giving, leadership giving and event initiatives at a number of organizations, including Sinai Health Foundation, Habitat for Humanity GTA, Canadian Breast Cancer Foundation, St. John’s Rehab Hospital Foundation at Sunnybrook Health Sciences Centre and North York General Hospital Foundation.

Allen is also an active member of the Canadian Marketing Association Not-For-Profit Council. He holds a Master of Business Administration degree from the University of Liverpool, a Bachelor of Commerce degree from Ryerson University and a Creative Advertising diploma from Centennial College.

SOCIAL LOVE
Hosted by @elivdg
Presented by @net2van
Venue partner @hivevancouver

PRESENTER
@AllenDavidov of @EnvironicsA

SPONSORS
@iatspayments @VCN_Community @techsoupcanada @NTENorg