REPLAY: The Fundraising Drivers that Raise You More

Here is the video replay from our March 7, 2023 event “The Fundraising Drivers that Raise You More”, presented by the TechSoup Connect Western Canada Chapter. We hope that you found the session informative and helpful in your efforts to raise more money for your organization.

📃 View the slides

We would like to thank our expert speaker, Rebecca Alfred, who shared her knowledge and experience to help you with your fundraising. Connect with the Trellis team: bit.ly/techsoup-van-trellis

Free Guide: The Fundraising Drivers that Raise You More

Organizations that are raising more for their causes are approaching fundraising differently, and it’s working. As you read this guide, you’ll learn the secrets from organizations that are raising more so you can do the same.

Download: bit.ly/techsoup-trellis

What to expect:

  • An introduction to donation augmented fundraising techniques
  • A deep dive into each fundraising driver
  • Data insights from a study of over 1000 fundraisers
  • A one-pager for your board
  • Actionable next steps to help you succeed

Download the free guide: bit.ly/techsoup-trellis

REPLAY: Maximizing Your Website for Nonprofit Success

Here is the video replay from our February 28, 2023 event “Maximizing Your Website for Nonprofit Success”, presented by the TechSoup Connect Western Canada Chapter. We hope that you found the session informative and helpful in your efforts to optimize your nonprofit website.

📃 View the slides

We would like to express our gratitude to our expert speaker, David Pisarek, who shared his knowledge and experience to help nonprofits in their website optimization efforts.

Message from David Pisarek

I wanted to take a moment to thank you for joining me in the recent webinar about how non-profit organizations can improve their website to attract more traffic and increase their impact. It was truly a pleasure to share my insights with such a passionate and dedicated audience.

As someone who has spent over 20 years working in, and with, NPOs from a technology standpoint, I know just how important it is to have a website that looks great and is easy to navigate and use. I’m thrilled that I provided you with some actionable tips and resources that you can use to improve your website and take your organization to the next level.

Please take advantage of the website audit, free help to get analytics on your website, and/or getting up and running with MightyNPO.com.

I firmly believe that non-profits and charities play an essential role in our society, and I commend all of you for the vital work that you do. I hope that the information I shared during the webinar will help you better communicate your mission and engage more people in your cause.

Thank you once again for your time and attention, and I look forward to continuing to support TechSoup and its community in any way that I can.

Links and Resources

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We look forward to seeing you at our future events.

Oct 13 & 14: Volunteer BC & BCACG CONFERENCE for Nonprofits, Charities & Volunteers

Join BC Association for Charitable Gaming (BCACG) & Volunteer BC . This conference is for individuals around BC interested in learning more about volunteerism, non-profits, charities & Community Gaming Grants.   Attend our event aimed at helping you move forward and adapt to a post-pandemic world. Everyone is welcome! 

Keynote: Crystal Flaman founder of Inspiring Success Services – Inspiration, Collaboration and Creating You Extraordinary Future.

Sessions: Attracting & Engaging Youth Volunteers, Governance as Leadership, Community Gaming Grant & Funding Updates, Tech Trends for Non-Profits, Impactful Storytelling and more.

Date: October 13 & 14, 2022
Location: Executive Hotel Vancouver Airport, Richmond
Fees: $200/2 days(member) – $300/2days(non-member)

Registration fees include:   All sessions, breakfast, lunch, coffee & refreshments. 

For more info: Event Details (https://bit.ly/VBCACG22)

The Top Digital + Technology Trends for Nonprofits in 2022

What are the top emerging trends in digital and how will nonprofits be impacted? Where should we focus our attention (and resources) in 2022?

TechSoup Connect Western Canada hosted a fast-paced hour of 5-minute mini-presentations on the trends, tools, and techniques nonprofits should use to create more impact.

TRENDS

  • Cryptocurrency trends to watch in 2022 with Jason Shim
  • Quantifying Your Desired Outcomes from Investments in SaaS/Cloud with Kevin Christopher-George
  • AI, Ethics, and Nonprofits with Kirk Schmidt
  • The triple threat of cheap and cheerful market research with Darren Barefoot
  • How to grow awareness by leveraging the audiences of others with Alison Knott
  • Video marketing: easier, cheaper, more effective with David Phu
  • How mobile and express payment options impact online giving with Salvatore Salpietro
  • Building donor relationships in 2022 with Sara Hoshooley
  • Automated Personalization with John Bromley
  • Learning the latest trends in individual giving and donor stewardship with Shelina Dilgir
  • Ransomware, Spyware, and Malware with Charles Buchanan
  • Investing in Your Fundraising Skills with Rowena Veylan
  • User Experience FTW with Jai Djwa

Event Resources

Alison K’s article

Links from Salvatore Salpietro on Mobile Payments: Impact On Giving

Slides

Handouts – Beth Kanter’s Nonprofit Digital Marketing Strategy Workshop

Handouts from Beth Kanter’s Nonprofit Digital marketing Strategy workshop at The Digital Nonprofit. This workshop was made possible through the special support of our friends at Harvey McKinnon Associates.

SLIDES

HANDOUTS

PHOTOS

Photos from the workshop, including group photo and worksheets.

Digital Marketing – The Secret Sauce workshop at #DNP2019

RESOURCES

Digital Strategy Links

Social Media Trends and Research for 2019

Care2 Digital Outlook Strategy

http://www.care2services.com/2019-digital-outlook-report

Social Media Research Studies

https://buffer.com/state-of-social-2019

The Bots Are Here: Nonprofits in the Age of Automation

Personas

Nonprofit Guide for Personas
https://blog.hubspot.com/marketing/a-nonprofits-guide-to-building-audience-personas#sm.00017mih1cka5f1bzqi1gfppa52kb

How To Use Personas

https://www.theguardian.com/voluntary-sector-network/2013/jul/29/marketing-personas-nonprofits-fundraisers

Best Practices to Develop Donor Personas

https://www.classy.org/blog/how-to-develop-donor-personas-for-your-nonprofit/

How To Create Personas

https://www.brandwatch.com/blog/buyer-personas-wrong

Empathy Maps

How To Use Empathy Maps To Make Your Messaging Relevant to Donors
https://www.causevox.com/blog/making-your-message-relevant-empathy-maps/

What is An Empathy Map?

https://www.solutionsiq.com/resource/blog-post/what-is-an-empathy-map/

Storytelling

Fox Valley Humane Association: Example

Nonprofit Storytelling Best Practices

https://www.classy.org/blog/infographic-nonprofit-storytelling/

Transmedia Storytelling

http://www.howtostory.be/transmedia-storytelling-whats-in-a-name

Social Media Strategy

Social Media Plan

https://blog.bufferapp.com/social-media-marketing-plan

Social Media Audit

https://blog.bufferapp.com/social-media-audit

Content

10 Steps to Improve Your Nonprofit’s Content Calendar
https://nptechforgood.com/2019/01/17/10-steps-to-improve-your-nonprofits-social-media-content-calendar-in-2019/

Repurpose Your Content

Content Creation Process

Writing Good Headlines

http://socialmediaslant.com/emotional-marketing-value-headlines

https://blog.hubspot.com/marketing/headline-writing-tips#sm.00017mih1cka5f1bzqi1gfppa52kb

https://www.poynter.org/2014/top-8-secrets-of-how-to-write-an-upworthy-headline/255886/

Visual Content Tools

https://blog.bufferapp.com/a-complete-guide-to-creating-awesome-visual-content

http://blog.hubspot.com/marketing/visual-content-creation-social-media

http://www.socialmediaexaminer.com/visual-content-marketing-a-resource-guide-for-marketers/

Social Media Optimization

How To Craft the Perfect Social Media Post

https://blog.bufferapp.com/how-to-craft-the-perfect-post-on-facebook-twitter-and-instagram

Facebook Video

http://www.socialmediaexaminer.com/facebook-video-for-marketers-strategy-for-future-success-jay-baer/
http://www.bethkanter.org/video-guest-post/

Facebook Live

http://www.johnhaydon.com/facebook-live-ideas-show-impact-nonprofit/
http://www.johnhaydon.com/facebook-live-for-nonprofits-getting-started/

Facebook Messenger Bots

Creative Ways To Share Your Content

http://hi.buffer.com/082E173i3m2i

Best Times to Post on Social Media Channels

https://blog.hubspot.com/marketing/best-times-post-pin-tweet-social-media-infographic

Engagement

https://blog.bufferapp.com/engage-quickly-authentically

Twitter Chats
http://www.bethkanter.org/twitter-chat/

Social Media Management

https://blog.bufferapp.com/social-media-management-tools

Champions

Leading on Social Media for Staff/Board

How Your CEO Can Use Social for Thought Leadership

Influencer Strategy

Message Amplification

http://sethgodin.typepad.com/seths_blog/2013/08/message-amplification-isnt-linear.html

Measurement

Social Media Metrics and Measurement

https://blog.bufferapp.com/learn-social-media-analytics

AGENDA: The Digital Nonprofit 2019

We can’t wait to see you June 11 at the Roundhouse. If you don’t have your ticket yet go to https://eventchain.io/event-details/156/The_Digital_Nonprofit

8:45 AM: Doors. Coffee and snacks.

9:15 AM: Event starts

9:45 AM: KEYNOTE: Envisioning the Future Charitable Sector with Vu Le

10:50 AM: Coffee break

11:10 AM:
⚡️Talk 1: 5 Ways to Boost Email Engagement Through Personalization with Megan McCaffery
⚡️Talk 2: How to Regularly – and Without a Lot of Extra Effort – Find, Capture and Share Good Stories About Your Organization with Nicole Jones

11:25 AM: How Design Thinking Can Lead to the More Effective Use of Technology for Social Impact with Michael Johnston

12:00 PM: Lunch and partner exhibition

  • Three food trucks: Super Thai, Chickpea, and Mr. Bannock
  • Two espresso coffee carts
  • Sundae stand with Earnest Ice Cream

1:00 PM:
⚡️Talk 3: Why Embark on a Technology Project with Jack Mercer
⚡️Talk 4: Donor Data Strategies with Dino Bassanese

1:20 PM: KEYNOTE: The leadership that Digital Demands with Shoni Field and Ryann Miller

2:15 PM:
⚡️Talk 5: Small Data for Big Change with Sarah Schulman
⚡️Talk 6: Website Best Practices: How to Effectively Engage Your Online Visitors with Tamara Rahmani

2:25 PM: Coffee break

2:45 PM: Social Media from the Top with Chris Brandt

3:15 PM:
⚡️Talk 7: The Agile Approach To Creating Better Audience Engagement with Mack Hardy
⚡️Talk 8: Best Practices for Collecting Member Feedback with Kathryn Svobodny

3:30 PM: 3 Keys to Rocking Your Next Integrated Campaign with Kimberly Shearon

4:00 PM: KEYNOTE: The Happy Healthy Nonprofit with Beth Kanter

5:00 PM – 7:00 PM: Post-event social with open bar and snacks

#Tech4Good Events for Nonprofits – May + June 2019

Creating a marketing plan for your nonprofit organization will move you from where you are to where you want to be. Learn real tips and trick to starting out right this year with a plan that you can explain to your team and board.

Here’s your summary of events and opportunities for nonprofits who are tech-curious. And if you’re into podcasts subscribe to our feed of presenter recordings.

May 7: Setting Marketing Goals for Your Nonprofit

RSVP for this free event.

Creating a marketing plan for your nonprofit organization will move you from where you are to where you want to be. Learn real tips and trick to starting out right this year with a plan that you can explain to your team and board.

June 11: The Digital Nonprofit

Tickets to our annual digital strategy conference are already 70% sold, so register now.

There are also tuition scholarships – apply before midnight May 1 (that’s today!)

Upcoming Events

News from our Friends

Tractionforce

Now in its seventh year, TractionForce is Western Canada’s largest cloud technology and digital transformation event. Serving both nonprofit and commercial organizations, TractionForce aligns investments in people, process and technology to drive your mission, impact and purpose. This year’s keynote line-up includes Alex Honnold, renowned rock climber, star of Oscar-winning documentary Free Solo and founder of the Honnold Foundation, Pam Iorio, CEO & President of Big Brothers Big Sisters America, Aaron Zifkin, Managing Director at Lyft and more.

Join us May 23rd at the Queen Elizabeth Theatre for TractionForce 2019. Learn more and secure your spot at www.tractionforce.ca.

Digital Skills for Youth program

Is your organization interested in hosting an internship focused on using and/or gaining ICT skills/knowledge in a professional work environment? Then check out the Vancouver Community Network internship program. 

Intern salaries are matched to $12,000 and are administered by the Vancouver Community Network (VCN) under the federally-funded DS4Y program. Learn more today.

DigiHospitality Training Grant

Only available while funding lasts, nonprofits can apply for a BC training grant that reimburses up to 100 percent of the cost associated with skills training programs. To take advantage of this, Digital Hospitality has a digital marketing training program redesigned for nonprofits which would be eligible for the training grant. This provides your staff access to digital marketing training used by large businesses and an opportunity where you can learn from top digital marketers recognized by google. Learn more.

Got a nonprofit tech event that should be in the next newsletter? Let us know! Tweet at us using the hashtag #net2van.

Keynote – The Leadership That Digital Demands

The Digital Nonprofit keynote: The Leadership That Digital Demands – with Ryann Miller and Shoni Field

The Digital Nonprofit is Vancouver’s premier conference for nonprofit leaders engaged in digital transformation. The event is specifically designed to help nonprofits and charities learn about the models and tools needed to succeed.

The leadership digital demands

The Leadership That Digital Demands

Digital touches every aspect of an organization, so it needs strategic, next-level leadership if its truly going to thrive. Because it’s not just the work itself; it’s also about the best ways to get the work done. You’ll learn how to structure digital teams, and what to ask for and expect from them. You’ll also understand the importance of silo busting, iterative processes, collaboration frameworks and how the customer experience (CX) demands of digital can change organizational culture. From strategic culture through leadership, and talent Shoni and Ryann will walk you through the requirements of a thriving digital environment.

Shoni Field

Shoni is Chief Development Officer at the BC SPCA, overseeing a full spectrum fundraising program raising $30+ million annually. She has been fundraising for 21 years, specializing in direct response. She presents on digital fundraising nationally and internationally. When not fundraising she advocates for voting reform and bakes fancy cakes.

Ryann Miller

Hi I’m Ryann Miller, Director of Partnership at Grassriots, a boundaries-pushing global strategic and creative agency based in Toronto, that serves the social profit sector. I help social profits use digital and integrated strategies for fundraising, marketing, advocacy and engagement. I’ve been doing and learning digital for 13 years: most recently at Care2 for 8 years, where I helped to build the Canadian market. I’m big on sector growth, big on building relationships, and big on leveraging digital maturity to help organizations level up. I have two little boys and one big dog, and they’re the focus of much of my non-working hours.

WORKSHOP with Beth Kanter – Nonprofit Digital Marketing Strategy: The Secret Sauce

This interactive workshop will help nonprofit markers boost their digital strategy using a simple canvas, “Ready, Set, Go,” that will allow them to quickly develop and test a strategy that connects with your audience.

The Digital Nonprofit is Vancouver’s premier conference for nonprofit leaders engaged in digital transformation. The event is specifically designed to help nonprofits and charities learn about the models and tools needed to succeed.

  • When: Wednesday, June 12. 9:00 AM – 12:30 PM
  • Where: Creekside Community Centre
  • Price: $50 / $25 with a ticket to The Digital Nonprofit
WORKSHOP with Beth Kanter – Nonprofit Digital Marketing Strategy: The Secret Sauce

WORKSHOP: Nonprofit Digital Marketing Strategy – The Secret Sauce

Beth Kanter will be hosting a workshop for organizations wanting to invest in improving their digital strategy. This hands-on workshop will be limited to 75 attendees.

Social media, mobile phone adoption, new digital payment methods, bots … there are so many digital channels for nonprofit marketers to engage and connect with people, and convert them to live long supporters. But with so many free and low-cost tools out there, how do you decide where to invest your time and resources for the most impact? How do you quickly and easily test those decisions to improve results?

This interactive workshop will help nonprofit marketers boost their digital strategy using a simple canvas, “Ready, Set, Go,” that will allow them to quickly develop and test a strategy that connects with your audience. This workshop is highly participatory, using hands-on methods and will draw from design thinking methods. It will focus on strategy, not tactics.

Beth Kanter

Master Trainer, Speaker, Author, and Blogger

Beth is internationally recognized thought leader in networks, social media, philanthropy, wellbeing in the workplace and training. Beth has over 35 years working in the nonprofit sector in capacity building and has facilitated trainings for thousands of social change activists and nonprofits on every continent in the world. She is an in-demand keynote speaker and workshop leader.

Named one of the most influential women in technology by Fast Company and one of the BusinessWeek’s “Voices of Innovation for Social Media,” Beth was Visiting Scholar at the David and Lucile Packard Foundation 2009-2013. She author of the award winning Networked Nonprofit Books and The Happy Healthy Nonprofit: Strategies for Impact without Burnout (http://bit.ly/happyhealthynpbook) published by J.Wiley. She writes “Beth’s Blog,” one of the first nonprofit blogs. Her clients include foundations, government agencies, and nonprofit organizations.