Darren Barefoot presented at the September 2011 Net Tuesday and he killed. The kid’s a pro. He generously offered his slide deck and allowed us to record the session.
Net Tuesday has been the sponsor of previous OpenMedia.ca events. This sounds like another great one. I’ recommend that you attend on Thursday, September 15.
-Eli
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Is our Digital Future In Jeopardy?
Check out the Vancouver premiere screening of “Article 12: Waking Up in a Surveillance Society”
As you probably know, the government is about to ram through legislation that will force every phone and Internet provider to surrender our personal information to “authorities” without a warrant. (details of this situation can be found at:http://stopspying.ca/). Join us in watching this new documentary about the state of invasive and expensive digital surveillance and stick around to talk about the pressing Canadian context with a panel of experts.
Darren Barefoot presented at the September 2011 Net Tuesday and he killed. The kid’s a pro. He generously offered his slide deck and allowed us to record the session.
Join media makers and educators as we re-imagine Vancouver as a more inclusive city and challenge dominant stereotypes through the use of media. Speakers from diverse backgrounds will share their experiences working within, critiquing and even challenging how ethnicity is covered in Vancouver’s media landscape. They will explore the question “How can media be used to create a more inclusive Vancouver?” Speakers include:
Stuart Poyntz, Assistant Professor at the SFU School of Communication;
Shima Ghailan, UNA-Canada M&M intern with Media Democracy Day;
Sid Tan, Communications and Media Producer, W2 Board of Directors and chair,
Chinese Canadian National Council
After the presentations, moderator Jennifer Chen will host a Q&A session, inviting questions from the audience. Chen is an associate producer at CBC Radio and co-founder of the Asian Canadian Journalists Association (ACJA) of Vancouver. The ACJA is an organisation devoted to fostering a community of journalists who share ideas about how to better represent and cover diverse culturesin local newsrooms and news organisations.
The blog’s been dead recently, but I’m not dead yet.
Here’s a quick summary of my work life over the last six months:
The day gig
I’m the Creative Services lead at the David Suzuki Foundation. Shockingly (to me) I’ve been at the Foundation for over 4 years now. Who knew that I’d settle down? I guess I’m not immune to being in my 30s.
I’ve been the organizer of Vancouver’s Net Tuesday for the last two years. Yowza! This monthly meetup connects nonprofits with their allies in technology and marketing.
I’m also exercising my Salesforce and fundraising muscles by volunteering with OpenMedia.ca and recently helped the Vancouver AFP chapter by facilitating a session to help focus their social media strategy.
This is the year I get off my duff and put some effort into my Net Tuesday meetups.
I’ve committed to one per month for the year, and I’ve brought on an organizing team to help. I’m super jazzed for the first event of the season:
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Photo: "Scott Beale / Laughing Squid"
How nonprofits win with word of mouth marketing with Darren Barefoot
with Darren Barefoot
If you only engage in ordinary outreach activities – petition asks,
email marketing and Google AdWord buys – you won’t get noticed in a busy landscape where every nonprofit is vying for attention and support. Why? When everyone does the same thing, no one organization shines.
Truly remarkable organizations get their marketing done for them – for free – by their most excited, committed, passionate and devoted fans. They earn it by providing exceptional member experiences, by being unique, bold and creative. Word-of-mouth isn’t just about one-off gimmicks or “viral” campaigns. It’s an overall approach to movement building based on a new online reality where everyday people have become the most powerful marketing department on the planet.
In this session, we’ll discuss how nonprofits and charities are creating
remarkable online campaigns based on the theory and philosophy of
movement marketing. You’ll learn from experienced practitioners how to augment limited budgets with creativity and technology that will help your nonprofit get talked about.
DATE: Tuesday, September 6
DOORS AT 5:30 PM
EVENT STARTS AT 6:00 PM
LOCATION
W2 Woodwards
#250 – 111 West Hastings
Vancouver, BC
ABOUT DARREN BAREFOOT
Darren Barefoot is internet famous. He has an honest-to-goodness wikipedia page.
He likes to play on the internet. He’s tweeted more than 17,444 times and it has been suggested that he’s Reddit’s biggest booster. Plus he’s co-written several books, the latest of which is Friends with Benefits: A Social Media Marketing Handbook.
If you only engage in ordinary outreach activities – petition asks,
email marketing and Google AdWord buys – you won’t get noticed in a busy landscape where every nonprofit is vying for attention and support. Why? When everyone does the same thing, no one organization shines.
Truly remarkable organizations get their marketing done for them – for free – by their most excited, committed, passionate and devoted fans. They earn it by providing exceptional member experiences, by being unique, bold and creative. Word-of-mouth isn’t just about one-off gimmicks or “viral” campaigns. It’s an overall approach to movement building based on a new online reality where everyday people have become the most powerful marketing department on the planet.
In this session, we’ll discuss how nonprofits and charities are creating
remarkable online campaigns based on the theory and philosophy of
movement marketing. You’ll learn from experienced practitioners how to augment limited budgets with creativity and technology that will help your nonprofit get talked about.
DATE: Tuesday, September 6
DOORS AT 5:30 PM
EVENT STARTS AT 6:00 PM
LOCATION
W2 Woodwards
#250 – 111 West Hastings
Vancouver, BC
ABOUT DARREN BAREFOOT
Darren Barefoot is internet famous. He has an honest-to-goodness wikipedia page.
He likes to play on the internet. He’s tweeted more than 17,444 times and it has been suggested that he’s Reddit’s biggest booster. Plus he’s co-written several books, the latest of which is Friends with Benefits: A Social Media Marketing Handbook.
Net Tuesday is taking August off, but that doesn’t mean you have to stay home bored. Or get sunburned on the beach. You’ve got options! Check this out…
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HackVAN is taking place on Saturday August 20, 2011. One day after the GROW conference in Vancouver. At HackVAN we bring together developers, hackers and designers to learn about APIs and build awesome applications to win fantastic prizes. HackVAN is an all day hackathon starting at 9 AM and ending at 6 PM. Previous sold-out HackDay hackathons were held in Toronto, Montreal, Ottawa and Waterloo. And now we are headed to Vancouver! HackVAN will start with brief API presentations and workshops. Developers then team up (or work solo) to build an application in a single day.
At the end of the day, every single completed application will be presented to our industry judges. They will select the winning applications. There will be awesome prizes to win – including a MacBook Air – and great exposure for your application.