Just the Highlights – The Digital Nonprofit 2019 Report

We can’t believe another year has come and passed! We’re so incredibly thankful to all of our sponsors, presenters, and volunteers – we absolutely couldn’t have done it without you.

We can’t believe another year has come and passed! We’re so incredibly thankful to all of our sponsors, presenters, and volunteers – we absolutely couldn’t have done it without you.

With over 250 dedicated nonprofit professionals attending it was our biggest event yet, and we can’t help but look back on this conference with a huge smile (and not just because of the waffles and ice cream! But come on, they were pretty amazing, right?).

We’re humbled by the feedback and gratitude we received, and we wanted to take a few moments to share some of it with you as well. Here are a few highlights from the event, the numbers, the pictures, and the quotes that keep us inspired to do it again, bigger and better next year.

Charts: attendees by work area and role of attendees

With a wide variety of work area types from attendees, we think we really hit our stride with a variety of presentations and topics discussed this year. There was something for everyone, and we hope we can outdo ourselves next year.

The Digital Nonprofit sponsor logos
I love these people and organizations!

Just a Few of Our Favourite Additions to #DNP2019

  • The Workbook – Beautifully designed and integrated to the day, attendees couldn’t help themselves from taking pictures of it, sharing it on social media, and using it to take home insights and notes.
  • The Ice Cream Bar – It was a huge hit, if you missed it, you really missed out. Maybe next year we will save some of those waffles to add as toppings 🙂
  • The New Branding – Our snappy new look has us fired up to keep going, taking this community and this annual conference even further.

What People Told Us Afterward

“Thank you, I very much enjoyed the event! Will be back next year with more staff!”

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A loyal fan with a team

“You guys rock. Thanks for bringing us together, like a big nerdy non-profit family.”

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A nerdy survey respondent

“Really fun event, stellar presenters, snacks, love the food trucks and treats, a nice positive 2 days! Great work!”

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Attendee that went to BOTH days

“I would 100% recommend that people from all sectors come to this conference because the agenda is so well rounded and has amazing  food – seriously, this is probably the best food I’ve ever had at a conference!”

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A hungry friend of the event

“Nonprofits need to be strategic with technology to make more impact – and attending the The Digital Nonprofit is how I discover emerging best practices from my peers.”

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A life-long learner

“I would 100% recommend that people from all sectors come to this conference because the agenda is so well rounded and has amazing  food – seriously, this is probably the best food I’ve ever had at a conference!”

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A friend of The Digital Nonprofit

And now it’s time for you to shine, here are some links to the photo gallery and videos from the conference. Unfortunately our photoshop budget is used up this year, so we might not have been able to fix all the funny faces you made.

Event Photos

The Digital Nonprofit 2019

See the whole photo gallery.

Videos and Slides

Watch the other videos from the conference (slides included!)

Tweets from the Day

https://twitter.com/tractionsm/status/1138484151567302656

Mentions in the Media

Business in Vancouver podcast, June 7 2019.
Conference producer Elijah van der Giessen talked with BIV about Vancouver’s Tech4Good sector.

See You Next Year!

And that’s a wrap! It was a blast and we hope you got as much out of it as we did – learning, new friends, and a good time.

If you’d like to join us as a sponsor or presenter again next year, please do let us know, and we will be sure to reach out with details.

Until next year, keep rocking the sector and doing the important work you do. And if you just can’t wait, come hang out at the monthly Vancouver meetups from NetSquared.

Thanks again for your support,

Eli and The Digital Nonprofit Team

Slides and Video: The Digital Nonprofit 2019 Conference Report

Thanks for being a part of our fifth The Digital Nonprofit conference! Our speakers have kindly permitted us to share their slides and session videos so that you can relive the Tech4Good goodness.

Thanks for being a part of our fifth The Digital Nonprofit conference! Our speakers have kindly permitted us to share their slides and session videos so that you can relive the Tech4Good goodness.

How Design Thinking Can Lead to the More Effective Use of Technology for Social Impact with Michael Johnston

The leadership that Digital Demands with Shoni Field and Ryann Miller

Social Media from the Top with Chris Brandt

3 Keys to Rocking Your Next Integrated Campaign with Kimberly Shearon

The Happy Healthy Nonprofit with Beth Kanter

⚡️⚡️⚡️ LIGHTNING TALKS!!! ⚡️⚡️⚡️

5 Ways to Boost Email Engagement Through Personalization with Megan McCaffery

How to Regularly – and Without a Lot of Extra Effort – Find, Capture and Share Good Stories About Your Organization with Nicole Jones

Why Embark on a Technology Project with Jack Mercer

Small Data for Big Change with Sarah Schulman

Website Best Practices: How to Effectively Engage Your Online Visitors with Tamara Rahmani

The Agile Approach To Creating Better Audience Engagement with Mack Hardy

Best Practices for Collecting Member Feedback with Kathryn Svobodny

July 8: The Connected Nonprofit – How to prepare for the Next Generation of Giving

hjc is hosting a FREE event for fundraisers in Vancouver on July 8.

RSVP: https://secure3.convio.net/hjcnm/site/SPageNavigator/Vancouver_Event.html

FIRST SESSION: Precision Fundraising How Chatbots, Artificial Intelligence (AI), and Machine Learning can help you prepare for the Next Generation of Giving

SECOND SESSION: Omni-channel Fundraising: How the next generation of giving organizations need to use as many channels as possible and leverage technology to help make it happen!

THIRD SESSION: Design Thinking and Personas: How next generation of giving organizations need to leverage persona development and design thinking to guide their next generation of giving

Handouts – Beth Kanter’s Nonprofit Digital Marketing Strategy Workshop

Handouts from Beth Kanter’s Nonprofit Digital marketing Strategy workshop at The Digital Nonprofit. This workshop was made possible through the special support of our friends at Harvey McKinnon Associates.

SLIDES

HANDOUTS

PHOTOS

Photos from the workshop, including group photo and worksheets.

Digital Marketing – The Secret Sauce workshop at #DNP2019

RESOURCES

Digital Strategy Links

Social Media Trends and Research for 2019

Care2 Digital Outlook Strategy

http://www.care2services.com/2019-digital-outlook-report

Social Media Research Studies

https://buffer.com/state-of-social-2019

The Bots Are Here: Nonprofits in the Age of Automation

Personas

Nonprofit Guide for Personas
https://blog.hubspot.com/marketing/a-nonprofits-guide-to-building-audience-personas#sm.00017mih1cka5f1bzqi1gfppa52kb

How To Use Personas

https://www.theguardian.com/voluntary-sector-network/2013/jul/29/marketing-personas-nonprofits-fundraisers

Best Practices to Develop Donor Personas

https://www.classy.org/blog/how-to-develop-donor-personas-for-your-nonprofit/

How To Create Personas

https://www.brandwatch.com/blog/buyer-personas-wrong

Empathy Maps

How To Use Empathy Maps To Make Your Messaging Relevant to Donors
https://www.causevox.com/blog/making-your-message-relevant-empathy-maps/

What is An Empathy Map?

https://www.solutionsiq.com/resource/blog-post/what-is-an-empathy-map/

Storytelling

Fox Valley Humane Association: Example

Nonprofit Storytelling Best Practices

https://www.classy.org/blog/infographic-nonprofit-storytelling/

Transmedia Storytelling

http://www.howtostory.be/transmedia-storytelling-whats-in-a-name

Social Media Strategy

Social Media Plan

https://blog.bufferapp.com/social-media-marketing-plan

Social Media Audit

https://blog.bufferapp.com/social-media-audit

Content

10 Steps to Improve Your Nonprofit’s Content Calendar
https://nptechforgood.com/2019/01/17/10-steps-to-improve-your-nonprofits-social-media-content-calendar-in-2019/

Repurpose Your Content

Content Creation Process

Writing Good Headlines

http://socialmediaslant.com/emotional-marketing-value-headlines

https://blog.hubspot.com/marketing/headline-writing-tips#sm.00017mih1cka5f1bzqi1gfppa52kb

https://www.poynter.org/2014/top-8-secrets-of-how-to-write-an-upworthy-headline/255886/

Visual Content Tools

https://blog.bufferapp.com/a-complete-guide-to-creating-awesome-visual-content

http://blog.hubspot.com/marketing/visual-content-creation-social-media

http://www.socialmediaexaminer.com/visual-content-marketing-a-resource-guide-for-marketers/

Social Media Optimization

How To Craft the Perfect Social Media Post

https://blog.bufferapp.com/how-to-craft-the-perfect-post-on-facebook-twitter-and-instagram

Facebook Video

http://www.socialmediaexaminer.com/facebook-video-for-marketers-strategy-for-future-success-jay-baer/
http://www.bethkanter.org/video-guest-post/

Facebook Live

http://www.johnhaydon.com/facebook-live-ideas-show-impact-nonprofit/
http://www.johnhaydon.com/facebook-live-for-nonprofits-getting-started/

Facebook Messenger Bots

Creative Ways To Share Your Content

http://hi.buffer.com/082E173i3m2i

Best Times to Post on Social Media Channels

https://blog.hubspot.com/marketing/best-times-post-pin-tweet-social-media-infographic

Engagement

https://blog.bufferapp.com/engage-quickly-authentically

Twitter Chats
http://www.bethkanter.org/twitter-chat/

Social Media Management

https://blog.bufferapp.com/social-media-management-tools

Champions

Leading on Social Media for Staff/Board

How Your CEO Can Use Social for Thought Leadership

Influencer Strategy

Message Amplification

http://sethgodin.typepad.com/seths_blog/2013/08/message-amplification-isnt-linear.html

Measurement

Social Media Metrics and Measurement

https://blog.bufferapp.com/learn-social-media-analytics

AGENDA: The Digital Nonprofit 2019

We can’t wait to see you June 11 at the Roundhouse. If you don’t have your ticket yet go to https://eventchain.io/event-details/156/The_Digital_Nonprofit

8:45 AM: Doors. Coffee and snacks.

9:15 AM: Event starts

9:45 AM: KEYNOTE: Envisioning the Future Charitable Sector with Vu Le

10:50 AM: Coffee break

11:10 AM:
⚡️Talk 1: 5 Ways to Boost Email Engagement Through Personalization with Megan McCaffery
⚡️Talk 2: How to Regularly – and Without a Lot of Extra Effort – Find, Capture and Share Good Stories About Your Organization with Nicole Jones

11:25 AM: How Design Thinking Can Lead to the More Effective Use of Technology for Social Impact with Michael Johnston

12:00 PM: Lunch and partner exhibition

  • Three food trucks: Super Thai, Chickpea, and Mr. Bannock
  • Two espresso coffee carts
  • Sundae stand with Earnest Ice Cream

1:00 PM:
⚡️Talk 3: Why Embark on a Technology Project with Jack Mercer
⚡️Talk 4: Donor Data Strategies with Dino Bassanese

1:20 PM: KEYNOTE: The leadership that Digital Demands with Shoni Field and Ryann Miller

2:15 PM:
⚡️Talk 5: Small Data for Big Change with Sarah Schulman
⚡️Talk 6: Website Best Practices: How to Effectively Engage Your Online Visitors with Tamara Rahmani

2:25 PM: Coffee break

2:45 PM: Social Media from the Top with Chris Brandt

3:15 PM:
⚡️Talk 7: The Agile Approach To Creating Better Audience Engagement with Mack Hardy
⚡️Talk 8: Best Practices for Collecting Member Feedback with Kathryn Svobodny

3:30 PM: 3 Keys to Rocking Your Next Integrated Campaign with Kimberly Shearon

4:00 PM: KEYNOTE: The Happy Healthy Nonprofit with Beth Kanter

5:00 PM – 7:00 PM: Post-event social with open bar and snacks

Slides and Video: Setting Marketing Goals for Nonprofits – Using the Marketing Canvas

Creating a marketing plan for your nonprofit organization will move you from where you are to where you want to be. Learn real tips and trick to starting out right this year with a plan that you can explain to your team and board.

Slides from Lida Tohidi’s presentation for NetSquared Vancouver, May 7 201

Video – Presenter View

Slides

Marketing Canvas

Video – Webinar-Style

Prefer to see the presentation with the slides emphasized? We got you covered!

Creating a marketing plan for your nonprofit organization will move you from where you are to where you want to be. Learn real tips and trick to starting out right this year with a plan that you can explain to your team and board.

Learn how to identify the ideal donor you’d like to acquire, map out your acquisition plan, and engage with donors on the appropriate channels.

Our Guest Expert

Lida Tohidi has 11 years of experience in digital marketing, program management, and strategic planning in the tech sector and has utilized her talents for nonprofits as well. She is very passionate about mindfulness, as well as diversity and inclusion, and in 2018 alone, she spoke at 25 tech conferences and events. You can contact Lida through LinkedIn and on Twitter at @lidatohidi

#Tech4Good Events for Nonprofits – May + June 2019

Creating a marketing plan for your nonprofit organization will move you from where you are to where you want to be. Learn real tips and trick to starting out right this year with a plan that you can explain to your team and board.

Here’s your summary of events and opportunities for nonprofits who are tech-curious. And if you’re into podcasts subscribe to our feed of presenter recordings.

May 7: Setting Marketing Goals for Your Nonprofit

RSVP for this free event.

Creating a marketing plan for your nonprofit organization will move you from where you are to where you want to be. Learn real tips and trick to starting out right this year with a plan that you can explain to your team and board.

June 11: The Digital Nonprofit

Tickets to our annual digital strategy conference are already 70% sold, so register now.

There are also tuition scholarships – apply before midnight May 1 (that’s today!)

Upcoming Events

News from our Friends

Tractionforce

Now in its seventh year, TractionForce is Western Canada’s largest cloud technology and digital transformation event. Serving both nonprofit and commercial organizations, TractionForce aligns investments in people, process and technology to drive your mission, impact and purpose. This year’s keynote line-up includes Alex Honnold, renowned rock climber, star of Oscar-winning documentary Free Solo and founder of the Honnold Foundation, Pam Iorio, CEO & President of Big Brothers Big Sisters America, Aaron Zifkin, Managing Director at Lyft and more.

Join us May 23rd at the Queen Elizabeth Theatre for TractionForce 2019. Learn more and secure your spot at www.tractionforce.ca.

Digital Skills for Youth program

Is your organization interested in hosting an internship focused on using and/or gaining ICT skills/knowledge in a professional work environment? Then check out the Vancouver Community Network internship program. 

Intern salaries are matched to $12,000 and are administered by the Vancouver Community Network (VCN) under the federally-funded DS4Y program. Learn more today.

DigiHospitality Training Grant

Only available while funding lasts, nonprofits can apply for a BC training grant that reimburses up to 100 percent of the cost associated with skills training programs. To take advantage of this, Digital Hospitality has a digital marketing training program redesigned for nonprofits which would be eligible for the training grant. This provides your staff access to digital marketing training used by large businesses and an opportunity where you can learn from top digital marketers recognized by google. Learn more.

Got a nonprofit tech event that should be in the next newsletter? Let us know! Tweet at us using the hashtag #net2van.

Keynote – The Leadership That Digital Demands

The Digital Nonprofit keynote: The Leadership That Digital Demands – with Ryann Miller and Shoni Field

The Digital Nonprofit is Vancouver’s premier conference for nonprofit leaders engaged in digital transformation. The event is specifically designed to help nonprofits and charities learn about the models and tools needed to succeed.

The leadership digital demands

The Leadership That Digital Demands

Digital touches every aspect of an organization, so it needs strategic, next-level leadership if its truly going to thrive. Because it’s not just the work itself; it’s also about the best ways to get the work done. You’ll learn how to structure digital teams, and what to ask for and expect from them. You’ll also understand the importance of silo busting, iterative processes, collaboration frameworks and how the customer experience (CX) demands of digital can change organizational culture. From strategic culture through leadership, and talent Shoni and Ryann will walk you through the requirements of a thriving digital environment.

Shoni Field

Shoni is Chief Development Officer at the BC SPCA, overseeing a full spectrum fundraising program raising $30+ million annually. She has been fundraising for 21 years, specializing in direct response. She presents on digital fundraising nationally and internationally. When not fundraising she advocates for voting reform and bakes fancy cakes.

Ryann Miller

Hi I’m Ryann Miller, Director of Partnership at Grassriots, a boundaries-pushing global strategic and creative agency based in Toronto, that serves the social profit sector. I help social profits use digital and integrated strategies for fundraising, marketing, advocacy and engagement. I’ve been doing and learning digital for 13 years: most recently at Care2 for 8 years, where I helped to build the Canadian market. I’m big on sector growth, big on building relationships, and big on leveraging digital maturity to help organizations level up. I have two little boys and one big dog, and they’re the focus of much of my non-working hours.

Keynote – The Leadership That Digital Demands

The Digital Nonprofit keynote: The Leadership That Digital Demands – with Ryann Miller and Shoni Field

The Digital Nonprofit is Vancouver’s premier conference for nonprofit leaders engaged in digital transformation. The event is specifically designed to help nonprofits and charities learn about the models and tools needed to succeed.

The leadership digital demands

The Leadership That Digital Demands

Digital touches every aspect of an organization, so it needs strategic, next-level leadership if its truly going to thrive. Because it’s not just the work itself; it’s also about the best ways to get the work done. You’ll learn how to structure digital teams, and what to ask for and expect from them. You’ll also understand the importance of silo busting, iterative processes, collaboration frameworks and how the customer experience (CX) demands of digital can change organizational culture. From strategic culture through leadership, and talent Shoni and Ryann will walk you through the requirements of a thriving digital environment.

Shoni Field

Shoni is Chief Development Officer at the BC SPCA, overseeing a full spectrum fundraising program raising $30+ million annually. She has been fundraising for 21 years, specializing in direct response. She presents on digital fundraising nationally and internationally. When not fundraising she advocates for voting reform and bakes fancy cakes.

Ryann Miller

Hi I’m Ryann Miller, Director of Partnership at Grassriots, a boundaries-pushing global strategic and creative agency based in Toronto, that serves the social profit sector. I help social profits use digital and integrated strategies for fundraising, marketing, advocacy and engagement. I’ve been doing and learning digital for 13 years: most recently at Care2 for 8 years, where I helped to build the Canadian market. I’m big on sector growth, big on building relationships, and big on leveraging digital maturity to help organizations level up. I have two little boys and one big dog, and they’re the focus of much of my non-working hours.