by Lauren Bersaglio | May 9, 2022 | Event report
How much should you spend on ads or growth at your nonprofit? What is each email address worth? You need to know how to calculate customer acquisition cost and lifetime value. In this webinar, author and University of Southern California Professor Paul Orlando gives a...
by Lauren Bersaglio | Apr 14, 2022 | Event report
In this two-part webinar series, you will learn all about digital marketing diagnostics for nonprofits. Part one focuses on how to run a “checkup” on your website to diagnose what’s working (and what isn’t). Part two dives into online...
by Lauren Bersaglio | May 31, 2021 | Event report
Gather insights, share stories, and build trust over the common language of data. Using Google’s free DataStudio tool, you can plug in your website, socials, email, and excel sheets in order to visualize what matters most to you, your boss, your board or any other...
