Digital Marketing Diagnostics for Nonprofits

Watch this two part webinar series to learn everything your nonprofit needs to know about digital marketing diagnostics!

In this two-part webinar series, you will learn all about digital marketing diagnostics for nonprofits. Part one focuses on how to run a “checkup” on your website to diagnose what’s working (and what isn’t). Part two dives into online advertising and how to create a marketing strategy that delivers.

Part 1: Web Analytics Checkup

In the same way that it’s considered good practice to see your doctor for a checkup every now and then, conducting a website “checkup” is important.

In part one, join digital marketing consultant Matt Whalen as he guides you through an interrogatory approach to web analytics and the role that measurement can play in your overall marketing strategy.

Part 2: Paid Media Best Practices

In Part 2, Matt Whalen will cover a few PPC (pay-per-click) advertising best practices that you can apply to your own approach to digital marketing.

If you have a limited marketing budget and want to ensure you’re deploying it effectively, this is the session for you.

Key Takeaways from this Digital Marketing Diagnostics Webinar

  • Learn what a website checkup is, how to conduct one, and why it’s important
  • Discover which measurements you should be tracking and why
  • Explore ways to avoid common issues nonprofits face with digital marketing
  • Learn how to determine if your online advertising is delivering

Key Tools for Digital Marketing Diagnostics Success

Bonus Q&A

Stay tuned to the end of the webinar for the Q&A and learn answers to these questions:

  • How can you tell if Google Analytics is properly installed on your website?
  • How can you improve bounce rate?
  • What do you do if your ROI (return on investment) isn’t sufficient?

Watch the recording to learn more about digital marketing diagnostics for nonprofits!

Digital Marketing Diagnostics Part I: Web Analytics Checkup
Digital Marketing Diagnostics Part 2: Paid Media Best Practices

Additional Resources

About the Presenter: Matt Whalen

Matt is a Halifax-based digital marketing consultant with almost 10 years of experience in marketing agencies and consultancies and has been working as an independent consultant since early 2020. He specializes in a variety of areas of digital marketing including paid digital ads, analytics, and demand generation. He has worked with a wide variety of clients including orthodontists, insurance brokers, multinational B2B software companies, Universities, major utilities, regional growth agencies and more.


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Author: Lauren Bersaglio

Lauren Bersaglio is the blog manager for NetSquared Vancouver. She is also the Founder of Libero Magazine, a nonprofit online mental health magazine. She has a degree in Communications and over ten years of experience with online content writing, nonprofit management, and public speaking. You can learn more about Lauren by visiting her website and by connecting with her on Twitter and Instagram.